Lennie Made the Right Decision in Mice and Men free essay sample

Of Mice and Men Essay It has to be a tough decision to make when your option is shooting your best friend. In â€Å"Of Mice and Men† by John Steinbeck, George decided to shoot one of his best friends, Lennie. â€Å"Of Mice and Men† is about some farmers that dream to get there own place. The book takes place in the Salinas Valley. George and Lennie travel together and Lennie is always getting them into trouble, though, Lennie truly doesnt mean to. It lead to a heartbreaking decision for George. George made the right choice on shooting Lennie because he did it out of love. George could have got blamed also for killing Curley’s spouse if he helped Lennie. George and Lennie might have been able to run away and not of been caught, but that is by chance, Curley had the police searching too. Curley said, â€Å"you’re comin’ with us, fella† (98) because he didnt trust George and thought he was in on it. We will write a custom essay sample on Lennie Made the Right Decision in Mice and Men or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also George said â€Å"the guys might think I was in on it† (95) to Candy. George is saving Lennie from suffering. He knew Lennie would be lynched and tortured if he was found and didn’t want him to go through that. Curley said â€Å"ill shoot ‘im in the guts† (96) when he found out about it. Candy also told George that â€Å"Curley gon’ta wanta get ‘im lynched† (94). So George saved him from the pain by shooting him in the back of the head so Lennie didnt feel a thing. George stopped Lennie from hurting anything/anyone else. Yes, Lennie doesn’t mean to hurt people/animals and he doesnt know his own strength, but he gets George in trouble by these mistakes and still does harm to other people/things. Lennie said â€Å"I pinched their heads a little and they was dead-because they was so little† when he is talking to George about Mice. Lennie also said â€Å"I was jus’ playin’ with him. . . an’ he made like he’s gunna bite me. . . an’ I made like I was gunna smack him. . . an’ I done it. An’ then he was dead. † When lennie is talking to Curley’s wife about the dog he killed. George made the right choice on shooting Lennie because he did it out of love. George could have got blamed also for killing Curley’s spouse if he helped Lennie. George is Saving Lennie from suffering. George stopped Lennie from hurting anything/anyone else. George saved himself from any chance of trouble or pain that could have been caused.

Wal-Mart Marketing Research Design

Question: Discuss about the case study Wal-Mart for Marketing Research Design. Answer: Introduction: Selection of the marketing strategy is the most important fact to achieve desired level of success in the business. In order to select a proper business and marketing strategy, a detailed marketing research should be conducted by a business organization. In the marketing research, business organizations need to identify the target market and gather the details about the target market. If the business organization is new in the target, then the market strategy should be different from the strategy sued for a organization which is already an established organization in the target market which is expanding its business. Therefore, the market research strategy and the variables that need to be analyzed for developing the marketing strategy also differs according to the situation of the business organization and the environment of the target market of the business organization. In this case, the business organization is Wal-mart, which is one of the most popular retail organizations in UK. The organization has already spread the business all over the world. Currently it is conducting the business in 28 countries with 11,500 stores in different locations. The estimated number of customers of the company is 260 million who used to visit the stores of the company every week. The e-commerce business of the company is helping the company to have a great success in the world wide market. The supercenters of the company are very popular in the areas in which they are currently conducting the business with grocery products, bakery, deli and dairy products with electronics, apparel, toys and home furnishings products. These supercenters are open 24 hours for the customers. Some specialty shops are also available in the supercenters of the company. The idea behind this is the tendency of the common people to have all the facilities under one roof. The company is now trying to expand the business in the Australian market. For this purpose, a market research need to be conducted for understanding the situation of the target market and to develop a proper business and marketing strategy. In this paper a market research strategy has been developed by considering the current situation of the company and the future demands of the company for expanding the business in the Australian market. Management decision problem and marketing research problem for the expansion strategy: The marketing research will be a problem solving research for Wal-mart. There are some specific problems regarding the business strategy development for which the market research will be conducted. The problems can be divided into two categories, one is the management-decision making problem and another is marketing research problem. Management decision problems: These are the specific problems faced by the mangers of the decision makers of the company for taking the efficient decisions for expanding the business of the company in the target market of Australia. The specific activities that need to be performed by the decisions makers of the company or the mangers are need to be selected at the initial level of developing the plan for new business strategy or marketing strategy (Wang and Mao 2012). These are action oriented problems. As the solution of these problems, the actions or specific activities of the managers should be get as the output of the market research. In this case, the management decisions problems are: Should the supercenter concept will be useful in the Australian market? Should the promotional activities of the company be changed for the expansion in the new target market? Should the products be delivered in lower prices in the Australian market? What are the necessary steps to attract the customers in the competitive market of Australia? Marketing research problems: These problems are wider range of problems for understanding the consumer preferences and intension of purchasing the products of the company. These are the information oriented problems for focusing in the underlying causes related to the expansion of the business of the company in the new target market in Australia (Thomas 2013). In this case, the marketing research problems will be as following: To understand the customers perception and requirements in the new target market To determine the effectiveness of the different types of promotional activities in the target market To understand the demands of the products of the company, the price elasticity and impact of the sales and profits associated with the different levels of price changing in the Australian market To determine the current status of the retail business and the specific requirements of the customers in the target market in Australia Research Design: There are six steps in designing a marketing research. The steps are selecting an approach, identification of the required information, collection of the data, analyzing the collected data, understanding the outcome of the research and using the outcomes in the development of the marketing strategy (Al 2013). The six steps are discussed in the following section. Figure 1: Steps of marketing research developing (Source: Brown and Stowers 2013) Selection of an effective approach for the marketing research This is the first step in which a proper approach have to be selected for conducting the marketing research for expanding the business of Wal-mart in the new target market of Australia. In this context, the idea about the alternative approaches and their effectiveness should be understood and then the effective one have to be selected based on the present situation of the company as well as the environment of the target market (Uprichard 2013). There are three types of research approaches available for conducting the marketing research. Three option methodologies are conceivable in making an exploration outline. They are not fundamentally unrelated, but rather as a rule, the outline of an exploration arrangement is constrained to the utilization of one of the three. The principal methodology is the exploratory methodology (Chandra and Sharma 2013). This methodology requires that specific procedural guidelines must be taken after. Basically, the variable of interest, for example, value, message must be controlled and everybody partaking in the trial must have a known and equivalent possibility of being chosen (Bhadra 2012). In a business sector test, data identifying with the fundamental issue is gotten using a little scale reenacted program intended to test a particular exploration theory. The second approach of conducting the marketing research is the historical approach. In this methodology, dependence is set on past encounters in looking for answers for marketing issues. This research approach actualities are applicable just to the extent that they can be anticipated into what's to come. Luckily, in numerous territories of advertising, this should be possible with a decent arrangement of certainty. Certain sorts of changes, for example, populaces and salary circulation, come to fruition rather gradually (Novikov and Novikov 2013). The everyday impact of these progressions on promoting is verging on vague. Projections of future populace, gross national item, and customer obtaining force are for all intents and purposes idiot proof. Chronicled investigations of such variables as purchaser conduct, aggressive offering strategies, and merchants' purchasing rehearses tend additionally to be genuinely solid pointers of future conduct by these same advertising segments (Ca meron 2012). The third approach that can be utilized as a part of outlining a promoting research arrangement is the survey approach. In the review approach, marketing data is gathered either from perception or by poll or meeting. As opposed to the exploratory and authentic strategies, in which the information is pretty much straightforwardly identified with the issue, this approach essentially includes significantly more subjectivity and instinct on the examination issue than the other two approaches (Salaberry and Comajoan 2013). Reaching inferences from either perceptions of conduct or from the conclusions offered by a respondent make vital insig;1ts. The overview technique is adaptable. It can be adjusted to an examination outline. Thus, and on account of the troubles in making promoting tests and in gathering related authentic information, the overview methodology is the frequently utilized as a part of advertising exploration (Somekh and Lewin 2011). In this case, the survey and historical research approaches will be used for conducting the marketing research. The survey approach will be used for understanding the perceptions of the customers and historical approach will be used for understanding the environment of the Australian market. In this approach, the required information from the secondary resources available in the internet will be collected and used to fulfill the objectives of the marketing research (Chandra and Sharma 2013). Information Identification The consumer behavior, perception regarding the products and services of Wal-mart and the super center concepts, the price sensitivity of the target market and the competitive environment are the important information required for the market research. Data collection The data will be collected for the market research using the qualitative secondary data collection method from the research papers and available internet sources. Primary data will also be used in the market research; the quantitative primary data will be collected by conducting survey among the Australian population (Harrison and Reilly 2011). Data Analysis The data analysis will be done by using mathematical calculation for the quantitative data and critical thinking will be applied to analyze the qualitative data (Mitchell and Jolley 2013). Understanding The findings of the market research will be understood by comparing those with the theory and models of marketing strategy (Leedy and Ormrod 2013). Using the understandings Finally the marketing strategy of the company in the new target market in Australia will be developed by using the understanding through conducting the market research. Variables required to be investigated in the research study: Consumer behavior: The investigation of shoppers or the consumers helps firms and associations enhance their advertising methodologies by comprehension issues, for example, how the brain research of how purchasers think, feel, reason, and select between various choices (e.g., brands, items, and retailers); the brain science of how the shopper is impacted by his or her surroundings (e.g., society, family, signs, media) (Solomon, Russell-Bennett and Previte 2013). The conduct of buyers while shopping or settling on other showcasing choices and confinements in customer learning or data preparing capacities impact choices and showcasing result is essential for developing a marketing strategy. How shopper inspiration and choice procedures contrast between items that vary in their level of significance or interest that they involve for the customer; and how advertisers can adjust and enhance their promoting effort and showcasing techniques to all the more adequately achieve the shopper (Ea st, Wright and Vanhuele 2013). One "authority" meaning of customer conduct is "The investigation of people, gatherings, or associations and the procedures they use to choose, secure, utilize, and discard items, administrations, encounters, or thoughts to fulfill needs and the effects that these procedures have on the shopper and society." Although it is not important to retain this definition, it raises some valuable focuses: Conduct happens either for the individual, or with regards to a gathering (e.g., companions impact what sorts of garments a man wears) or an association (individuals at work settle on choices as to which items the firm ought to utilize) (Foxall 2014). Behavior of the consumers includes the utilization and transfer of items and in addition the investigation of how they are bought. Item utilize is frequently of extraordinary enthusiasm to the advertiser, since this may impact how an item is best situated or how we can energize expanded utilization. Since numerous natural issues result from item transfer (e.g., engine oil being sent into sewage frameworks to spare the reusing charge, or refuse heaping up at landfills) this is additionally a region of interest (East, Wright and Vanhuele 2013). Consumer behavior includes administrations and thoughts and additionally substantial items. The effect of customer conduct on society is likewise of significance. For instance, forceful showcasing of high fat sustenance, or forceful promoting of simple credit, may have genuine repercussions for the national wellbeing and economy (Morgan, Katsikeas and Vorhies 2012). Price Sensitivity: Price sensitivity (additionally called the value versatility of interest) is the extent to which value influences the sales of an item or administration. f interest for an item changes a great deal when its value changes a bit, it's protected to say that buyers of that item are extremely value delicate. This frequently is the situation for items or administrations for which there are numerous choices or when the item is basically a product. Obviously, the inverse is likewise valid: if there is a little change popular when costs change a considerable measure, the item is said to be less value touchy, or inelastic (East, Wright and Vanhuele 2013). This is frequently the case for items and administrations that individuals consider necessities and will buy at any cost. The nearness of couple of good substitutes, the riches and pay of the buyer, and client reliability are likewise calculates. Sooner or later, in any case, there is a cost at which interest for any great or administration will tumble to zero or close to zero (Berthon et al. 2012). The formula of calculating the price sensitivity is: Price Sensitivity = % Change in Quantity Purchased / % Change in Price. Customer perception regarding the company: It applies the idea of tangible discernment to promoting and publicizing. Pretty much as tangible discernment identifies with how people see and process tactile boosts through their five detects, buyer observation relates to how people structure sentiments about organizations and the stock they offer through the buys they make. Vendors apply buyer discernment hypothesis to decide how their clients see them. They likewise utilize shopper observation hypothesis to create showcasing and publicizing procedures proposed to hold current clients - and draw in new ones (East, Wright and Vanhuele 2013). While mass merchandisers, for example, Wal-Mart underscore low costs as an inborn ethicalness, upscale shippers endeavor to underline quality and worth for cash to speak to potential clients. Analysts at the School of Business Administration at LaSalle University and LeBow College of Business at Drexel University considered a few elements, including v alue discernment - whether buyers trusted they were being charged reasonable costs - in figuring out if online customers would make rehash buys through the same site (Menon et al. 2015). The analysts reasoned that value observation emphatically affected whether clients were fulfilled by their buys and whether they would make future buys. Two components that formed value observation were the apparent nature of the stock or administration being referred to and value examinations with shippers offering comparable stock or administrations. "It's great, and it's beneficial for you." Many buyers are acquainted with this expression often connected with sustenance promoting. Analysts from Marquette University, Louisiana State University and the University of Arkansas overviewed clients to decide how sustenance claims connected with nourishment influenced their view of that sustenance's healthful worth (Morgan, Katsikeas and Vorhies 2012). The specialists observed that purchasers tend to reject general, unsupported cases of improved sustenance, particularly concerning high wholesome quality for nourishments that are customarily seen as undesirable. The specialists likewise estimated that customers would exhibit a pattern toward applying more examination to sustenance guarantees and would request more particular data about the nourishments they buy. Situation of the target market and competition: The target market and competitor analysis is associated with a perspective of best practices to guide system and outline choices, benchmarking of the brand and client experience execution against the contenders. A comprehension of the business sector from a client experience perspective is also done in this stage. Target market examination ordinarily takes after our serious business prerequisites gathering process, where the business associations remove the abundance of industry information you have inside (Berthon et al. 2012). At that point perform master benchmarking and examinations of current levels of computerized client experience over the appropriate stages are finished. At that point the organization ought to likewise look at the commercial center, contenders, potential clients and outside powers changing your aggressive surroundings. The organizations for the most part do target business sector and contender examination before we lead up close and personal exploration with your clients (Solomon, Russell-Bennett and Previte 2013). A decent comprehension of the segment the business association work in, and the contenders, will create beginning thoughts for business open doors which the organization can investigate further through top to bottom client research. Qualitative Research: The method of qualitative research work has its capacity to give complex literary portrayals of how individuals encounter a given exploration issue. It gives data about the "human" side of an issue that is, the frequently conflicting practices, convictions, assessments, feelings, and connections of people. Subjective strategies are additionally powerful in distinguishing elusive components, for example, social standards, financial status, sexual orientation parts, ethnicity, and religion, whose part in the examination issue may not be promptly obvious (Klassen et al. 2012). At the point when utilized alongside quantitative strategies, subjective exploration can help us to decipher and better comprehend the intricate reality of a given circumstance and the ramifications of quantitative information. In spite of the fact that discoveries from subjective information can frequently be reached out to individuals with attributes like those in the study populace, picking up a rich and complex comprehension of a particular social connection or marvel normally outweighs evoking information that can be summed up to other geological ranges or populaces. In this sense, subjective exploration contrasts somewhat from experimental examination by and in large context (Harrison and Reilly 2011). The qualitative research work may be done using both the primary and secondary data of a research study. The different types of methods used in the qualitative primary research works are discussed in the section below. The three most basic subjective strategies, clarified in point of interest in their separate modules, are member perception, inside and out meetings, and center gatherings. Every technique is especially suited for getting a particular sort of information (Creswell et al. 2013). Participant perception is fitting for gathering information on actually happening practices in their standard connections. Inside and out meetings are ideal for gathering information on people's close to home histories, viewpoints, and encounters, especially when delicate points are being investigated. Focus groups are successful in evoking information on the social standards of a gathering and in creating wide diagrams of issues of worry to the social gatherings or subgroups spoke to (Eaton 2013). However, in this market research, these methods are not suitable for gathering the qualitative data. The qualitative data can also be gathered through the secondary resources. The information regarding the Australian market will be gathered through the collecting the qualitative data available in the internet resources or previous research papers. Quantitative Research (Survey): Online survey will be used for gathering the quantitative data of the market research. A questionnaire will be developed for collecting the feedbacks from the people of Australia, who are the target market for the new expansion of Wal-mart. The questionnaire will be send to the common people of the country who will be selected randomly through the e-mail. They will fill the online survey forms and the responses will be gathered by the researcher as the quantitative data which will be actually the number of given responses by the respondents in each of the questions options (Gornall 2011). The questions of the survey will have some alternative options. The respondents will just click on the choice of them and the data will be stored at the server of the company. Questionnaire for Survey: Please select your gender Male Female Please select your age group 21-30 years 31-40 years 41-50 years Above 50 years Please select your level of agreement (out of five) You are satisfied with product and services of the available retailers 1 2 3 4 5 You like the concept of supercenters 1 2 3 4 5 You like to shop the basic home requirements from the super centers 1 2 3 4 5 You like to buy the luxury products from the super centers 1 2 3 4 5 You are attracted to the specialty shops of the supermarkets 1 2 3 4 5 You prefer lower prices of the daily required products 1 2 3 4 5 You are happy with the customer services of the existing retail industries 1 2 3 4 5 You are aware about the product and services of Wal-mart 1 2 3 4 5 You will be glad to have exciting offers and services from Wal-mart 1 2 3 4 5 Sampling plan: Sampling is the procedure of selecting a number of populations among the whole population available in the area of research study. According to Marjanovic (2016), the greater sample size is the cause of better result of the research study. Depending on the types of research and available populations in the research area, the method of sampling should be selected for getting the superior result. There are two types of sampling methods for selecting the sample population for the survey among the target population (Alvesson and Sandberg 2013). The two methods are probability sampling method and non-probability sampling method. In the probability sampling method, the population is selected without giving any precedence to any of the target population. Each of the object or people of the whole target population is get the same level of priority for getting selected for the research study. Some population among the whole is selected randomly using the methods of probability theory (Brown and Stowers 2013). On the other hand, the non-probability sampling method is the process of selected an amount of target population by the choice of the people who are conducting the research. Here the sample population is selected on the basis of some specific criteria. In this case, the research study is about the understanding of the perception of the people of Australia regarding the business expansion of Wal-Mart. In this particular research study, the sample population should be selected without giving any precedence to anybody (Silverman, 2016). Therefore, the sample selection of this market research will be done by using the probability sampling technique. The random selection process of the probability theory will be used for this market research (Ahram 2011). Some of the common people of Australia will be selected as the sample population of the survey that will be conducted among them for understanding their viewpoints regarding the company, their requirements and the expectations from the company. Conclusion: This paper was about the strategy development for conducting a market research before developing a marketing strategy for expanding the business of Wal-mart in the Australian market. The strategy developed for the market research will help the company to understand the present situation of the target market, the perception of the target customers about the product and services of the company. The research approach, data collection procedure all have been discussed in this paper. A questionnaire also has been designed in this paper which will be used for gathering the quantitative data of the market research. The method discussed in this paper is developed by considering the specific requirements of the company for the expansion of its business. The questionnaires will be distributed among the common people of the country by e-mail. The online survey will help the company to gather the data in both the time and cost effective way. After the conducting the market research, the company will be able to use the outcome of the research in developing the best suitable marketing and business strategy for the new business in the Australian market. References: Ahram, A. 2011. The theory and method of comparative area studies. Qualitative Research, 11(1), pp.69-90. Al, S. 2013. Interpretive research design: concepts and processes. International Journal of Social Research Methodology, 16(4), pp.351-352. Alvesson, M. and Sandberg, J. 2013. Constructing Research Questions. London: SAGE Publications. Baskerville, R.L. and Wood-Harper, A.T., 2016. A critical perspective on action research as a method for information systems research. In Enacting Research Methods in Information Systems: Volume 2 (pp. 169-190). Springer International Publishing. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Bhadra, M. 2012. Mental Health Mental Illness: Our Responsibility. Health Renaissance, 10(1). Brown, J. and Stowers, E. 2013. Use of Data in Collections Work: An Exploratory Survey.Collection Management, 38(2), pp.143-162. Cameron, R. 2012 'A sequential mixed model research design: design, analytical and display issues', International Journal of Multiple Research Approaches, 3(2), 140-152. Chandra, S. and Sharma, M. 2013. Research methodology. Oxford: Alpha Science International Ltd. Creswell, J., Hanson, W., Clark Plano, V. and Morales, A. 2013. Qualitative Research Designs: Selection and Implementation. The Counseling Psychologist, 35(2), pp.236-264. East, R., Wright, M. and Vanhuele, M., 2013.Consumer behaviour: applications in marketing. Sage. Eaton, S. 2013. The Oxford handbook of empirical legal research. International Journal of Social Research Methodology, 16(6), pp.548-550. Foxall, G.R., 2014.Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide(Vol. 3). Routledge. Gornall, L. 2011. Book Review: Mixed Method Design: Principles and Procedures. Qualitative Research, 11(4), pp.456-457. Harrison, R. L. and Reilly, T. M. 2011 "Mixed methods designs in marketing research", Qualitative Market Research: an International Journal, 14(1), pp. 7 26 Klassen, A., Creswell, J., Plano Clark, V., Smith, K. and Meissner, H. 2012. Best practices in mixed methods for quality of life research. Qual Life Res, 21(3), pp.377-380. Leedy, P. and Ormrod, J. 2013. Practical research. Boston: Pearson. Marjanovic, O., 2016. Designing Innovative Education through Action Design Research: Method and Application for Teaching Design Activities in Large Lecture Environments. Journal of Information Technology Theory and Application (JITTA), 17(2), p.1. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer International Publishing. Mitchell, M. and Jolley, J. 2013. Research design explained. Australia: Wadsworth Cengage Learning. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Novikov, A. and Novikov, D. 2013. Research methodology. Leiden, Netherlands: CRC Press/Balkema. Pangrazio, L., 2016. Exploring provocation as a research method in the social sciences. International Journal of Social Research Methodology, pp.1-12. Popping, R. 2012. Qualitative Decisions in Quantitative Text Analysis Research.Sociological Methodology, 42(1), pp.88-90 Robson, C. and McCartan, K., 2016. Real world research. John Wiley Sons. Salaberry, M. and Comajoan, L. 2013. Research Design and Methodology in Studies on L2 Tense and Aspect. Boston: De Gruyter. Silverman, D. ed., 2016. Qualitative research. Sage. Solomon, M.R., Russell-Bennett, R. and Previte, J., 2013.Consumer behaviour: Buying, having, being. Pearson Australia. Somekh, B. and Lewin, C. 2011 Theory and Methods in Social Research, 2nd ed. London: Sage Publications Thomas, J. 2013. Empathic design: Research strategies. Australasian Medical Journal, 6(1), pp.1-6. Uprichard, E. 2013. Sampling: bridging probability and non-probability designs. International Journal of Social Research Methodology, 16(1), pp.1-11. Wang, S. and Mao, H. 2012. The Strategy Research of Modern Service Industry Development. 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Using a Sample Essay to Work on Revision

Using a Sample Essay to Work on RevisionA short sample essay to work on revision will keep you from doing a full length, full study essay. You will have a short cut for checking if you are working on a revision, but you won't get a full study with it.I recommend using a sample essay to work on revision for those times when you need a 'quick answer' to any of your problems. If you need a quick-cut test that allows you to work on revision without getting in the way of your full examination, try this technique. It is very easy and effective and can save you much time by cutting out much of the revision effort.The first thing you should do is gather a few sample essays or good articles to use as examples. Make sure you follow every word, so you know what the essay is about and what the person is trying to accomplish. Read this essay at least once, but especially read the beginning of the article. You will need the beginning because this is the point where you begin the essay and you need to give your readers something to work with.The next thing you will want to do is cut the sample essay into sections. Write the best sentence and then read the rest of the article as a whole. This will allow you to quickly check your ideas in relation to the information in the first paragraph. Do this until you have used most of the sample essay. At this point, you have everything you need to make changes and still get the quick revision needed.To get the final version of the sample essay, you will just add some of the paragraphs you want to use. Simply change the introduction and the last sentence to fit your needs. You will also want to make sure that the research information you add has information about you that will be helpful to the reader. If you're looking for a sample to work on revision for this, try a job search article.In my experience, I find research information for individuals more believable than information about others. However, this may not be true for all of you . In any case, if you find yourself missing words or your research information is contradictory, you can always print the essay out and add the corrections to your hard copy.I would not recommend doing more than a short sample essay to work on revision at a time. As long as you are making notes, you are checking your ideas against your information, and you are making a quick cut through the sample, you will find that you have used the samples to your advantage and have used a short sample essay to work on a revision to your benefit.

Home Delivery of Medication

Executive Summary This paper is a feasibility study to evaluate the dynamics associated with setting up Empire Home Delivery services in the US market. Empire Home Delivery Service is a hypothetical company that deals in the delivery of medication throughout the United States (US). This paper identifies that, the supply and distribution of medications is subject to intense regulations as the main deterrent to trade.Advertising We will write a custom research paper sample on Home Delivery of Medication specifically for you for only $16.05 $11/page Learn More However, this paper notes that, Empire Home delivery services, has a lot of opportunities to explore in this market (home delivery of medication) because the market is vibrant and it has few participants. However, to succeed in this business, this paper observes that, Empire Home delivery service needs to have a well-distributed drug network that will be able to deliver medications whenever they are o rdered. This requirement emphasizes the need for the company to set up drug stores in various locations where it operates. With such infrastructural network in place, this paper observes that, a vigorous online marketing campaign would be appropriate for Empire Home Delivery services to succeed because it will ensure that, the company reaches a wide audience at very minimal costs. These dynamics withstanding, this paper recommends that, Empire should commence business. Problem Statement The medications supply market in the US has often experienced several operational problems. These problems are multifaceted, but the end-user (who is often the patient) is the one who suffers most. However, the drug supply market is not immune to market changes that happen in today’s world. The general business environment has mainly changed because of shifts in consumer tastes, preferences and technological advancements (Madura, 2006). From this understanding, the home delivery business has p icked up in many business segments such as food delivery, grocery delivery ( and the likes). Major retail companies in the world, such as Wal-Mart and Tesco, have adopted the home delivery strategy for the supply of their goods and services. Tesco has especially specialized in the delivery of groceries through an online platform where orders are placed virtually. However, the drug market is not similar to the food market, though they share the same business model (home delivery of goods).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nonetheless, both types of businesses aim to satisfy the same consumer needs. However, for a long time, many businesses have not ventured into the delivery of medications through the home delivery business model because of the sensitive nature of the drug market and the numerous legislations that surround it (Smith, 1991, p. 61). Conversely, drug use rs have experienced tedious hassles of having to frequent hospitals and drug stores to buy drugs. This situation has created an environment where there is a lot of time wastage and manpower loss because people could use their time to do other productive things, instead of making frantic trips to hospitals and drug stores to buy basic medications. Though this environment prevails, the drug market is unique to conventional markets because its end-users are normally not in a perfect physical condition to visit drug stores or hospitals to purchase drugs. Often, most consumers at the tail-end of the drug supply chain are patients who may be ailing from a certain condition, or who are not in the right physical state to drive or walk to drug stores to get their medication. However, considering the dynamics of the current market, most of such patients have been forced to travel long distances to buy drugs (though their physical conditions may not allow them to do so). Sometimes, some patien ts have been forced to miss their dosages because they were not in a good position to purchase drugs (Madura, 2006). Also, considering the fragile nature of sick patients; emergencies (which require a prompt administration of drugs) may turn out to be fatal experiences because patients may be unable to obtain drugs when they need them most. This situation may be further worsened by a scenario where a patient stays alone and does not have a helper. Moreover, certain drug stores have strict operating hours that are not flexible to patients’ needs. These dynamics form the basis for the venture of Empire home delivery services into the medications supply market. Project Business Requirement The success of home delivery businesses thrive on several factors. First, there needs to be a technical infrastructure that supports the ordering and placement of goods (Wysocki, 2010, p. 1). For instance, the earliest home delivery businesses started with the creation of the telecommunication s infrastructure where customers ordered for goods by phoning home delivery companies.Advertising We will write a custom research paper sample on Home Delivery of Medication specifically for you for only $16.05 $11/page Learn More Today’s business environment is also characterized by the same model of business but the internet has significantly changed the entire business landscape because most home delivery businesses rely on websites for ordering. This technological platform is cheaper and more effective for today’s home businesses because it is spontaneous, and many homes are currently connected to the internet. Confirmations for orders may also be placed through the same platform and customers can be guaranteed that their goods will be delivered to their doorsteps. For the success of home delivery businesses to be realized, such technological infrastructures need to be in place. However, even as Empire Home Delivery service strives to adopt this technological infrastructure, emphasis will be laid on ensuring this platform is secure for payments. A guarantee for secure payments will therefore be sought because payments will have to be made online. More importantly, research studies show that, customers always prefer a simple and effective payment option for home delivery businesses and Empire intends to live up to this expectation (Wysocki, 2010, p. 1). The delivery of medication through the home delivery business model is however prone to several legislative guidelines which normal businesses would not experience. The drug market is excessively regulated because it is a sensitive market that touches on human health. Existing drug regulations therefore try to uphold safety standards for the good health of the citizenry. It is also important to note that, home delivery businesses are likely to infringe on the tight safeguards implemented to observe high safety standards of drugs. The same situation has also been ex perienced in the supply of alcohol (through the home delivery model) because critics have observed that, a home-based business model (in the alcohol supply market) is likely to circumnavigate existing regulations which are meant to discourage under-age drinking (Fukumi, 2008, p. 72).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, it would be simple for an underage teenager to order alcohol to his (or her) residence, thereby bypassing the requirement to produce an identification card for alcohol purchasing. The same principle applies to the drug market because some drugs are considered to be highly addictive and certain consumers may want to abuse them. Such is the situation observed in the sale of prescription drugs because people tend to abuse such drugs for non-medical reasons (Fukumi, 2008, p. 72). Somewhat, this observation has also been made regarding the use of marijuana because it is recommend for medical use (in certain cases, such as, the treatment of cancer). However, some people have abused such regulatory provisions and consequently ordered marijuana for non-medical use (Fukumi, 2008, p. 72). Considering such dynamics, the home delivery of medications is subject to a lot of regulations. Nonetheless, these regulations cannot be overlooked. For home delivery businesses (engaged in med ical supplies) to succeed, there ought to be a keen compliance to such regulations. Compliance to such regulations may mean that, some medications may be exempted from the array of products to be delivered because there may not be an existing legislation that governs the distribution of the drugs (in the context of the home delivery business). Description of Products and Services The supply of medication through the home delivery model is expected to be done through an online platform. Medications that require a doctor’s prescription will not be sold through this business model. The online sales strategy will be able to transcend the geographical boundaries that conventional drug stores are limited to. This business model will also be able to capitalize on the opportunities that technology provides the healthcare sector because Empire Home delivery services will be able to market its products to new market bases, which do not fall within the limitations of conventional drug s upply systems (Gay, 2007). Through this online business model, Empire will be able to realize a positive growth projection because drug users will be able to gain access to drugs from the convenience of their homes. There will not be any significant changes to Empire’s product offing because its array of products is strongly limited by existing legislations. Therefore, any product modifications will have to be excluded from the context of this study. Marketing Strategy Empire’s marketing strategy will be based on online techniques, where virtual marketing tools such as, e mail listings, promotional advertisements (and the likes) will be used to improve customer loyalty and seek the participation of potential customers (Gay, 2007). Since Empire home delivery service is a new company, it is crucial to acknowledge that, it will not have the capacity to develop an internal expertise pool that is able to develop a sophisticated technological infrastructure to handle payment s, orders, feedbacks, marketing services and the likes. Consequently, this paper proposes that, such services will be outsourced to an internal market place provider who can design such a technological platform. Though this process will be outsourced, it is crucial to understand that, the technology already exists, and since it has been tested in other home delivery companies, the risks associated with its implementation will be significantly reduced (Gay, 2007, p. 2). Regardless of the sophistication of its marketing tools, Empire home delivery services still needs to differentiate itself in the market. To do so, Empire should aim to personalize its products and services through the development of new product packaging (Meyerson, 2005, p. 23). Currently, many medical supply companies operating the home delivery business do not personalize their packaging, and Empire aims to capitalize on this opportunity. Empire will also adopt an e mailing list to support its online marketing stra tegy because it will use this platform to send product promotions, sales advertisements and similar marketing tools that complement the company’s marketing strategy. This sale strategy will not be designed to sell medications but rather, to market the company to customers (Meyerson, 2005, p. 23). Costs will be an integral factor to be considered in the formulation and implementation of Empire’s marketing strategies. Since most of the company’s marketing strategies are electronic, minimal costs are likely to be incurred. The only (relatively) expensive marketing strategy will be the direct mailing strategy. Nonetheless, in spite of these marketing costs, Empire expects to realize high returns from the same marketing campaigns. However, if an effective marketing strategy is to be realized, the working staff needs to be properly trained. The training costs will be considered as part of the company’s start-up costs. Product/Service Market The market for medic ations has always existed since the existence of human science. The pharmaceutical industry is perceived to be a lucrative industry of the 21st century because of the surge in terminal illnesses and increased consumer purchasing power (Fulco, 1995). For instance, the pharmaceutical industry is known to have low overheads of operation and a high return on investments. The high return on investments has been a common feature of the pharmaceutical industry, for a long time. For instance, among the fortune 500 companies, the pharmaceutical industry was estimated to rake more returns than the combined median of all the existing companies within the category (Fulco, 1995). For example, during the late 80s period, statistics showed that, new drugs introduced during the period raked in close to $36 million in revenue after tax deductions. This profit margin was estimated to be two to three percent more than what other industries projected, even after considering the risks of researching and developing the new drugs (Fulco, 1995). The market for home delivery medication is not crowded. However jurisdiction laws seem to affect the extent which independent companies can operate. The most established companies that engage in the trade (delivery of medications) include RX America, and Direct RX (Critser, 2007). Other companies that engage in the trade (delivery of medications) do not specialize in the exclusive delivery of medications. They include the delivery of other goods such as groceries, meals and the likes. This last group of competitors is not going to be a threat to Empire Home Delivery services because they do not specialize in the delivery of medications (per se). Adopting a simpler and convenient platform for ordering and delivering service is going to be relied on as the main strategy for outperforming the competition. This strategy will be backed by an online marketing strategy that is expected to increase the customer pool. Empire should ensure its products are distributed to different customer locations from the nearest store location, thereby ensuring timely shipping and the avoidance of bureaucracies and inconveniencies of operating one store. The operation of several drug locations will be a costly affair (in terms of maintenance and initial setup costs) but considering the future company projections, the establishment of several outlets is still going to be a viable strategy. Success is expected to be realized from the stocking of adequate inventories and the realization of customer satisfaction because Empire anticipates that repeated purchases and word-of-mouth marketing will sustain the company’s sales. Organization and Staffing Empire’s focus on online marketing as its major marketing tool is expected to be independent from the company’s structural makeup. Nonetheless, the company needs to employ more staff if it intends to achieve its objectives (especially regarding customer satisfaction). A staff of 50 people will be appropriate in the early stages of the company’s lifecycle. The main position to be filled will be the online sales manager, where directions regarding existing (and upcoming) sales opportunities will be formulated. The second (main) position to be filled will be the online marketing manager. This office is expected to undertake a comprehensive market research that includes the identification of target markets and the identification of workable strategies to satisfy the needs of such target markets. Both positions require a direct reporting to the director of marketing. Strategic Management The anticipated financial breakdown for setting up Empire home delivery service is explained in the following table. Measure Year One Year Two Year Three Year Four Year Five Five-Year Total Sales projections $350,000 $425,000 $500,000 $650,000 $800,000 $2,725,000 Staffing Costs $160,000 $170,000 $200,000 $235,000 $255,000 $1,020,000 Projected Material, Shipping, In surance Costs $42,000 $58,000 $70,000 $78,000 $84,000 $332,000 Training for Sales and Marketing Staff $75,000 $0 $0 $0 $0 $0 $75,000 Website Maintenance $22,000 $25,000 $30,000 $35,000 $40,000 $152,000 Designing, Building and Implementation of Online Store $100,000 $0 $0 $0 $0 $100,000 Cost of purchasing Transport machinery and equipment $399,000 $253,000 $300,000 $348,000 $379,000 $1,679,000 Cash Inflow -$49,000 $172,000 $200,000 $302,000 $421,000 $1,046,000 This table accounts for all aspects of the initial operating and setup costs. However, these costs are subject to several assumptions including a constant store sales projection, and a completion of operating expenses with one year (there should be no balances carried forwards or backdating). Findings and Recommendations After weighing the findings of this feasibility study, this paper recommends that, Empire should commence business because is stands a good chance of succeeding. This recommendation is based on cer tain key findings. On the technical front, this paper notes that, Empire should use new technology to minimize the severity of projected operational risks. Secondly, this paper observes that, though the medical supply market is heavily regulated, there are immense opportunities to exploit the distribution of legal and easily accessible medications. Sensitive prescriptions will therefore not be included in the group of products to be distributed. This paper also identifies that, the home delivery of medications is not a very competitive market and Empire stands a good chance of succeeding because there is more incentive for investments in this regard. However, considering the minimal competition that exists in the market, there is a strong need for Empire to differentiate its products and services. Through personalization of the products’ packaging and a sensitive â€Å"customer care† framework, Empire will be able to differentiate itself from other market participants. Through this feasibility study, this paper acknowledges that, an online marketing strategy will be most appropriate for Empire because it poses several advantages to the company. First, the company will be able to reach more people at a minimal cost. Secondly, Empire will be able to gain access to markets that it would otherwise not have accessed using conventional marketing techniques. Also, through the financial projections table, this paper identifies that; Empire will be able to break-even during its second year of operation. Moreover, from the paper’s financial projections, this paper identifies that; Empire will be able to achieve high market success if it maintains an active in-store and online presence where it can be able to communicate with its customers and amicably deliver medication to them. References Critser, G. (2007). Generation Rx: How Prescription Drugs Are Altering American Lives,  Minds, and Bodies. Michigan: Houghton Mifflin Harcourt. Fukumi, S. (2008 ). Cocaine Trafficking In Latin America: EU and US Policy Responses. New York: Ashgate Publishing, Ltd. Fulco, C. (1995). Development of Medications for the Treatment of Opiate And  Cocaine Addictions: Issues for the Government and Private Sector. New York: National Academies Press. Gay, R. (2007). Online Marketing: A Customer-Led Approach. Oxford: Oxford University Press. Madura, J. (2006). Introduction to Business. London: Cengage Learning. Meyerson, M. (2005). Success Secrets of the Online Marketing Superstars. New York: Kaplan Publishing. Smith, M. (1991). Pharmaceutical Marketing: Strategy and Cases. London: Routledge. Wysocki, R. (2010). Effective Project Management: Traditional, Adaptive, Extreme. London: John Wiley Sons. This research paper on Home Delivery of Medication was written and submitted by user America E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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