Your Complete College Application Timeline

Your Complete College Application Timeline SAT/ACT Prep Online Guides and Tips For some understudies and their folks, the school application process is a wellspring of enormous tension. Dread not. On the off chance that you acquaint yourself with this procedure and commit sufficient opportunity to it, I’m sure that you’ll have the option to endure solid and end up at a quality school. In this article, I’ll take you through the total school application course of events, specifying what you ought to do at each point in your secondary school profession to guarantee that you can submit uncommon school applications. Diagram of the College Application Process On the off chance that you need to effectively finish the school application procedure and make yourself as serious for school affirmation as could be expected under the circumstances, you will be straightforwardly or by implication dealing with your school application a long time before your applications are due.In certainty, on the off chance that you have any goal of applying to specific universities, this procedure can truly start as right on time as your first year. The significant segments of your application that will be assessed are your transcript, your state administered test scores, your proposals, your own exposition, and your extracurricular exercises. In this article, I’ll walk you through a perfect school planningtimeline to guarantee that you’re ready to have each part of your last application be as solid as could reasonably be expected. Green bean and Sophomore Years While you don’t need to genuinely consider what universities you need to apply to before your lesser year, your initial two years of secondary school will impact the nature of your school application. Despite the fact that there are a fewcolleges including University of California schools that won’t think about your first year recruit reviews, your sophomore evaluations will factor into your secondary school GPA and help decide if you’re acknowledged to your preferred school. Focus on what classes you take.Selective universities need to see that you’ve exceeded expectations in thorough classes all through your secondary school years.Some secondary schools are reluctant to permit understudies to take praises or AP classes in their lesser years on the off chance that they haven’t taken propelled classes in their initial two years of secondary school. Moreover, universities are worried about how long you’ve taken center subjects (math, English, science, history, and outside language).If you don’t take an unknown dialect or history class in your green bean or sophomore year, you’ll be a less serious candidate. Additionally, ensure you’re engaged with extracurricular exercises. Universities like to see that you've subscribed to your extracurriculars. The understudy who has exceeded expectations in the equivalent extracurricular movement all through secondary school is a more amazing candidate than the understudy who first beginnings doing an extracurricular in quite a while junior year. Begin reading for the SAT/ACT.Generally, you should begin reading for the SAT/ACT in your sophomore year or the mid year before your lesser year.We suggest that you take the SAT/ACT without precedent for the fall of your lesser year. Begin concentrating ahead of schedule to set yourself up altogether. Calsidyrose/Flickr Fall of Junior Year In the fall of your lesser year, you should take the SAT or ACT just because. Likewise, begin exploring colleges.You don’t need to conclude your rundown of schools now, yet on the off chance that you recognize universities you’re inspired by, you’ll have a superior feeling of what you have to do to make yourself serious for affirmation. Moreover, you’ll have the option to decide your objective score for the SAT or ACT. At that point, you can choose if you have to retake your SAT/ACT, and you can make sense of how to improve your score, if need be. Spring of Junior Year In the spring of your lesser year, you should make a primer rundown of universities you need to apply to.Use school discoverers, school search sites, and positioning records to help you.Having this rundown will give you plentiful opportunity to finish all your application necessities and guarantee that you can arrive at your objective scores on your state sanctioned tests.Divide your rundown into reach, target, and safetyschools. On the off chance that essential, retake your SAT or ACT.Ideally, you’ll accomplish your objective score this time around. Once more, ensure you’re arranged. Likewise, if you’re considering applying to any schools that suggest or require SAT Subject Tests, I encourage you to take them in the spring of your lesser year. Peruse our SAT Subject Test articles to make sense of your objective scores, help choose which ones to take, and for help with getting ready. At last, you ought to inquire as to whether they’re ready to compose proposal letters for you.If you ask them early, your educators will have more opportunity to consider them, and you may improve suggestions. Remember that numerous educators will be besieged by understudies requesting proposals during your senior year. Summer Before Senior Year In the late spring before your senior year, attempt to settle your rundown of colleges.Make sure you’re acquainted with the application prerequisites for each school. On the off chance that you despite everything need to take the SAT or ACT to arrive at your objective score, do some serious concentrating over the late spring. Additionally, begin pondering and getting ready for your school application essays.Come up with thoughts and compose first drafts. The more you do over the late spring, the less you'll need to stress over during the school year. Fall of Senior Year In all probability, the fall of your senior year will be fairly occupied. In the fall, you need to ensure your school applications are prepared. Officially request suggestions from the get-go in the semester.Don’t hold up until multi week before your application cutoff times to inquire. Educators who are excessively occupied or immersed with suggestion solicitations may decrease to compose your lettersor will be not able to keep in touch with you a decent proposal ultimately. Clean your school essays.College papers take considerably more time than you might suspect. Despite the fact that the article isn’t that long, composing an incredible school exposition can be tedious. Compose various drafts, and if conceivable, permit your educators and advisors to survey your expositions and offer counsel. For quite a long time, I spent numerous hours helping tarrying understudies modify school articles the night prior to their applications were expected. I'm having excruciating flashbacks. How about we continue. Normally, early choice and early activity applications are expected by November 15.If you apply early, the Oct. or then again Nov. SAT/ACT will in all likelihood be your last opportunity to take the test.Early candidates are generally advised by early December with respect to affirmations choices. For most schools, normal choice application cutoff times are January first, however some well known universities have before deadlines.For model, the cutoff time for University of California applications is the finish of November. Know about the cutoff times for all the schools on your rundown. Ensure that you have presented every fundamental application, structures, and score reports.Make an agenda for each school of what you have to submit. Fortunately, your life might be simpler on the grounds that more schools are utilizing the Common Application. In the event that you despite everything need to take the SAT/ACT, do some quality examining and take the test in time so you can get your scores to the colleges.For most schools, the December tests will be your last chance, however a couple of universities will permit you to submit scores from January or February. On the off chance that you need monetary guide, start chipping away at the budgetary guide process.Each school has its own money related guide prerequisites. Check the school’s site and money related guide office for prerequisites and cutoff times for monetary aid.If you need to be qualified for budgetary guide, ensure you complete the FAFSA.Become educated about monetary guide and investigate every one of your choices to pay for school. Spring of Senior Year You'll find out about your ordinary choice applications by late March or early April. Ideally, you'll be acknowledged by numerous universities. Keep exploring the universities that acknowledge you to pick the school that will be best for you.If you applied for money related guide, the universities that acknowledged you will give you their monetary guide offers not long after they acknowledge you. You can utilize the money related guide bundles to decide how much you’ll need to pay for each school and figure that your school decision.Typically, you need to choose which school you’ll go to by May 1. Extraordinary Message to the Procrastinators The school application course of events I’ve given you is perfect for expanding the nature of your application and limiting stress.Admittedly, numerous understudies don’t start contemplating the school application process until the fall of their senior year. A portion of these understudies are as yet ready to effectively finish the entirety of their applications and go to the school they had always wanted. Notwithstanding, I think each understudy profits by adhering to the school course of events I laid out.I know understudies who couldn't submit applications on time since they stood by too long to even think about starting composing their articles. I know understudies who seriously restricted their school alternatives since they didn’t do what's necessary school research. Likewise, most of understudies I’ve worked with could have improved on their state administered tests on the off chance that they had given themselves more opportunity to contemplate. Besides, you’ll be occupied with school and extracurricular exercises during your senior year. On the off chance that you don’t begin considering the application procedure until the fall of your senior year, you’re liable to feel overpowered given the entirety of your different duties. On the off chance that you give more opportunity to this procedure prior, it will be simpler and you'll be bound to achieve your objectives. What's Next? Do you need more data to effectively adhere to this school application course of events? We must

Homophobia :: Gay Lesbian Bisexual Prejudice

Homophobia alludes to a biased conviction that gay, lesbian, and androgynous individuals are compromising. They consider them to be debilitated, unnatural, corrupt, or appalling individuals that are substandard compared to heteros and they have the right to be loathed. Homophobia will in general happen on a few unmistakable yet joined levels. These levels are close to home, relational, institutional, and social. One of the primary reasons why individuals will in general be partiality against gay, lesbian, and androgynous depend on off base generalizations and absence of data that is given by society. Society depicts sexual minorities as wiped out, distorted, or nonexistent. There are many individuals who don't know that they may know sound gay, lesbian, and swinger people. Numerous individuals, dreading they may be gay, lesbian, and indiscriminate, want to assault person who are as a method of dodging self-recognizable proof. Individuals will in general connection homosexuality and promiscuity with sexual conduct. Since we live in a culture that is hesitant to recognize any type of open sexuality, homosexuality and indiscriminateness is gradually turning into an issue. Our general public is additionally tolerating of the conventional male or female relationship. Notwithstanding, we neglect to see that individuals can lead effective and inventive lives without fitting a set example. Individuals who feel awkward or questionable about their sexual direction or connections imagine that conflicting with the standard can be upsetting and scaring. My companions frequently ask me for what valid reason am I companions with individuals who are gay I would consequently ask them for what valid reason wouldn’t they be companions with somebody who is gay as a method of testing their insight and convictions. For instance, when somebody says something against gays reserving the option to wed, I ask them for what good reason and how they figure this might hurt anybody. I ask whether they feel it is reasonable for tell that individual that their fantasies of sentiment and union with the individual the person cherishes is sickening. Would they rather have that individual forgotten about such musings and plan to carry on with a cold and unresponsive life?

International Economic Problems Coursework Example | Topics and Well Written Essays - 750 words

Global Economic Problems - Coursework Example It quantifies the normal cost of products comparative with the normal cost of merchandise of exchanging accomplices. a. The Calculation of the multilateral exchange weighted yearly U.S. dollar trade rates (USD per unit of outside cash) as for four significant exchanging accomplices of the United States: Canada, Mexico, China, and Germany, from 2007 (ordinary chance) to 2013 (not all that typical time) includes accumulation that take the accompanying structure: (Please note that loads are the volumes of US exchange (sends out + imports) with each exchanging accomplices). The loads for the j monetary standards remembered for the TWI are then determined by re-scaling the exchange shares so they entirety to 100. The backwards of the portion of exchange represented by the monetary standards remembered for the TWI bin, which make up at any rate 90 percent of U.S’s all out product and administrations two-way exchange. c. Figure the genuine estimation of multilateral exchange weighted month to month normal U.S. dollar trade rates (use CPI of every country to change over ostensible swapping scale to genuine conversion scale. List the genuine estimations of multilateral exchange weighted trade rates (2007 = 100). d. With assistance of exceed expectations make two line charts of the multilateral exchange weighted-normal month to month trade rates (the ostensible and the genuine). Compose a short exposition (around 100 words) on the presentation of exchange weighted U.S. dollar trade rates and its potential consequences for U.S. exchange with significant exchanging accomplices. The swapping scale assumes a significant job in the tradable division of the U.S. economy since developments in the swapping scale influence both the interest and flexibly of fare and imports. The ascent and fall of the swapping scale of the significant exchanging accomplices of the U.S. is thusly a significant point to the investigation of the U.S. economy. The unsteady remote money estimation of the dollar over the previous years and the expansion in the U.S. value expansion as of late have caused undulated weight and worries on the deteriorating estimation of the U.S. dollar. Both

HIV-1 Detection by Western Blot Lab Report Example | Topics and Well Written Essays - 1500 words - 1

HIV-1 Detection by Western Blot - Lab Report Example The neutralizer when presented to the catalyst with the substrate will prompt the creation of a band that is shaded (Luttmann, Bratke, Kupper and Myrtek, 2006). The test is completed a few times in the positive and the negative control serum to bring the away from of the viral protein. In the completing the test, there is the thought of the nine HIV explicit groups. At the point when the groups are presented to the serum of the individual the response that happens in the groups and the examples is the thing that outcomes to the finding of the person with the HIV infection. In the analysis to decide the accessibility of the infection, the polyacrylamide gel is extricated from the plate and the nylon that is utilized in the trial is place legitimately onto the gel. After the nylon layer is set on the gel, groups of protein are moved to the outside of the nylon film which makes them to be consumed by the nylon layer through the hydrophobic bonds (Wikipedia, 2013). The exchange between the bonds is accomplished in chambers that are extraordinarily planned through slim stream or by utilization of vacuum. DNA and RNA microarrays have been utilized in the assurance of the disease with HIV since they are the key courses in the comprehension of the statement of the qualities and the technique additionally take into consideration the quick evaluation of a significant number of the qualities once in the given cell that is engaged. The microarrays have concentrated on the assurance of the impact of the HIV on the single viral proteins in the person in the line of lymphoid cells. The microarrays are utilized in the assurance of the HIV because of the example that the outflow of the qualities in an individual are constantly modified during the hour of disease with the HIV (Luttmann, Bratke, Kupper and Myrtek, 2006). Contamination in the individual is affirmed when the microarrays multiplex prompting the recognition and furthermore separate the sources that has acquired the disease the person. In the doing of

Being a Change Agent

This paper will diagram the idea of progress specialist. It will give us a short depiction of what a change operator is. It will examine the idea in detail further. In the initial hardly any pages, we examine what essentially a change operator is and what are the hypotheses and ideas driving it. Later on, we talk about change operators regarding the acquirement procedure. The job that change specialists play in the business condition has gotten significant in the previous barely any years. Organizations embrace and adjust to change frequently and to assist them with starting the procedure and actualize it totally we have change agents.Introduction A change specialist is somebody who can change an individual’s or organization’s capacity and empower them to accomplish more significant levels of result and assist them with climbing the requirements progression. (Stevenson, 2008) A change specialist is, â€Å"a individual who drives a change task or business-wide activity by characterizing, inquiring about, arranging, building business support and cautiously choosing volunteers to be a piece of a change group. Change Agents must have the conviction to express the realities dependent on information, regardless of whether the results are related with disagreeableness. † (Six Sigma Dictionary, 2003)A change specialist needs to see the future and over look the present in such a case that he begins to think about the current then he won't have the option to realize the progressions that he needs. The vision drives the specialist to act a specific way and play out specific exercises and capacities. Realizing a change isn't straightforward; it requires a great deal of difficult work. Difficult work isn't the main thing that can start and execute the change, the operator should be enthusiastic about the change and have confidence in the vision. His energy will eventually lead the others around him to be enthusiastic and the change to be fruitful. (Stev enson, 2008)As we as a whole realize that inspiration is one of the key factors for anything to be fruitful. No one else can inspire the change operator, he needs to spur himself. He should be resilient person who can disregard the remarks of others and be misjudged and not acknowledged and still carry out his responsibility. Generally significant of every one of these things is that the change operator should have the option to get individuals and their needs. Without the individuals it is unimaginable for the change to be fruitful, the change operator ought not overlook them during the time spent achieving a change, in light of the fact that in any case the change will be pointless. (Stevenson, 2008)In today’s world change specialists are a typical wonder, organizations much of the time need to update business tasks to keep awake to-date and improve their situation in the business world by having a similar preferred position, the most recent innovation and business process. To empower this to occur in their organization, the administration employs change operators. The change operator investigates the organization and its tasks and afterward builds up a dream with respect to where he needs to see the organization. At that point he sees what the essential necessities for the change are, preparing for the workers, re-layering for the association, new framework, venture and numerous different things. (Hugos, 2008)Once the sum total of what this has been built up, the change procedure begins, the timeframe can differ as per the kind of progress and the degree to which the change is occurring inside the association. During this timeframe, the change operator connects with all the individuals and causes them adjust to the new framework and defeat any issues that they may be confronting. When the framework has been executed, the change operator additionally makes a decision about the effective pace of the change. In the event that there has been a profitabil ity increment and a by and large preferable condition over the change has been fruitful in any case another hypothesis or technique may must be utilized for the change.(Hugos, 2008) People oppose transform, they don't care for it when outcasts come and change something in their domain. They feel awkward as the earth changes since they had gotten used to the past condition and despite the fact that it had a few deficiencies, it was their shelter. That is the reason change operators are dealt with gravely and are not preferred by the workers of the association since they figure he will change their region which will change the status quo done and perhaps the design of the workplace. The change specialist will enter their customary range of familiarity and misshape it. (Hugos, 2008)The first thing that the change operator needs to do is to become acquainted with the individuals around him and particularly those that are associated with the change procedure. The specialist needs to conv erse with them and see what they need. He needs to ensure that these workers are agreeable around him and comprehend the change procedure and are happy to help him. The most ideal approach to become more acquainted with the representatives and get them to converse with you is to get down working with them. The second thing that the change specialist needs to do is take the data he finds during this time truly. Things he will learn here are the fundamental purposes behind the change.This data will help in building up the vision later. The third and last thing that will occur and will be result of the initial two stages will be that the representatives will begin to believe the operator and will open up to him. (Hugos, 2008) Up till now we have discussed how change specialists need to keep up a relationship with the objective gathering. We will currently examine who the objective gatherings are. The objective gatherings are the individuals on which the change will be executed. In thes e incorporate, the representatives whose mentality, sentiments, convictions, qualities, and observations may should be changed.Then there are gatherings or associations, whose size, piece, structure of power, chains of importance, correspondence styles and channels, and numerous different things may should be changed. Another classification is the network, wherein change may be required inside the between bunch relations that exist based on ethnicity, race, sex, class, religion and so on lastly there is the general public all in all. Change in the general public will be for an enormous scope, for example, globalization, urbanization, modernization, an adjustment in approaches and universal relations, the earth, horticulture, training and substantially more. (Hugos, 2008)The classifications of progress specialists are the chiefs of an organization, executives, ideological groups or supporters, the money related sponsor, volunteers, representatives, specialized and proficient individu als, for example, legal advisors, sociologists, researchers and so on the kinds of progress system that the change operator will receive will rely upon the circumstance and the sort of progress that is required, here and there it will likewise rely upon the connection between the operator and the objective of progress. (Hugos, 2008) Change Strategies Then sort of progress that is required and the manner in which the change will be actualized is known as the change strategy.There are four procedures that a change operator can follow: observational objective methodologies, regularizing/re-educative techniques, power/coercive systems, and natural versatile methodology. (UNCW, 2008) The exact judicious system is utilized when the connection between the objective and the specialist is inconsistent on certain levels yet on different levels the imbalance doesn't exist. This methodology is utilized with the goal that the imbalance can be turned around. The system is best when the objectives of progress are people and not gatherings and organizations.The point of this procedure is to furnish the objectives with the data; it expect that the objectives are normal creatures that can utilize this data to pick up information and settle on the most ideal choice from the data that is accessible to them. (UNCW, 2008) The regulating/re-educative methodology is utilized when the specialist needs to persuade the objective. It's anything but a fight or a discussion where the specialist needs to overcome the objective however the operator needs the objective to comprehend his perspective lastly concur with him. In this procedure the objective is carried up close and personal with the changed thoughts and views.They are convinced to embrace these new qualities and disguise them so they become some portion of the gathering and are something that the gathering does unwittingly. To cause individuals to accept and acknowledge these qualities, the enthusiastic and the normal intrigue are utilized. They can either be persuaded with logical realities and figured or can be persuaded inwardly. The objectives of such a system are associations, gatherings and the networks. (UNCW, 2008) The third system is the force/coercive procedure. This methodology will possibly work when the objective is subject to the specialist, for example, on account of children.In this procedure there is the utilization of influence, cash and authority. The objectives might be paid off to follow the change or in any case face the results. The expert for this situation might possibly be genuine. The operators for this situation need to be in front of the objective and need to vanquish them. It can likewise be that the operators might be persecuted by the objective and will in the long run rebel against the objective, there have been such cases in history however they have been for a huge scope, for instance; the French Revolution. (UNCW, 2008) The fourth system of progress is the ecological versa tile strategy.In this procedure the individuals are not quickly moved into the new condition, it is a steady procedure. The new association is made and the workers are made to experience a progress stage. In this the objectives will be annoyed with the change however will rapidly adjust to the new condition. (Nickols, 2006) The Change Process The manner in which the change is realized or the procedures that the change is achieved in are known as the change procedure and there are a couple of strategies for doing this. Each will be talked about independently in the accompanying passages. The essential procedure of progress is the unfreezing, changing and refreezing process.The things that should be changed will be unlearnt by the workers; they will at that point gain proficiency with the better approach for getting things done or can concoct their own specific manner of carrying out the responsibility. The best strategy will at that point be found out by all the workers

Its Business Time A List Of Warren Buffett Book Recommendations

Its Business Time A List Of Warren Buffett Book Recommendations Warren Buffett isnt just known for his business acumen â€" hes also, famously, a voracious reader. In various interviews, Buffett has revealed that he often reads around 1000 pages a day (if I could read at even half that speed, Id no longer be in danger of being crushed under my TBR pile â€" although to be fair, if I had Buffetts billions, my TBR pile would probably be a TBR warehouse). Even at the ripe old age of 89, Buffett estimates that he still spends about 80% of each day reading. As you might imagine from such a prolific reader, Buffett has been happy to dish out book recommendations in the many interviews hes had over the years. Ive condensed all of Warren Buffett book recommendations into one list that will point you in the direction of some great books on business. With suggestions that deal with all aspects of business, from the technical aspects of investing to the life stories of famous business leaders, theres plenty on Buffetts list to sink your entrepreneurial teeth into. Business Essentials The Clash of the Cultures by John Bogle The Little Book of Common Sense Investing by John Bogle Business Adventures by John Brooks Dream Big by Cristiane Correa Common Stocks and Uncommon Profits by Philip Fisher The Moment of Lift by Melinda Gates Stress Test: Reflections on Financial Crises by Tim Geithner The Intelligent Investor by Benjamin Graham Security Analysis by Benjamin Graham and David L. Dodd Poor Charlies Almanack by Peter Kaufman Essays in Persuasion by John Maynard Keynes Take On The Street by Arthur Levitt The Most Important Thing Illuminated by Howard Marks The Outsiders by William Thorndike Jr. Bonus Books Here are a few Warren Buffett book recommendations that fall slightly outside of the pure business model, delving into memoir, anecdotes, history and politics. Nuclear Terrorism by Graham Allison Firefighting: The Financial Crisis and its Lessons by Ben S. Benanke, Timothy F. Geithner and Henry M. Paulson Limping on Water by Phil Beuth and KC Schulberg First A Dream by Jim Clayton and Bill Retherford Where Are The Customers Yachts? by Fred Schwed Jack: Straight from the Gut by Jack Welch The Making of The President by Theodore White Buffetts Books Buffett doesnt just read â€" hes also written several essays and letters, which have been collated into books. The Essays of Warren Buffett, edited by Lawrence A. Cunningham Warren Buffetts Ground Rules, edited by Jeremy C. Miller Beyond Buffett: Other Business Books to Read While Buffett has recommended a large number of books over the years, the majority of them are written by white men. This is perhaps unsurprising, as white men still command a huge amount of privilege in the business world (and the world in general). However, there are many great business books written by women and people of colour that are essential reading for prospective entrepreneurs. Here are a few recommendations: The One Week Budget by Tiffany Aliche The Little Black Book of Success: Laws of Leadership for Black Women by Elaine Meryl Brown, Marsha Haygood and Rhonda Joy McLean Secrets of Successful Sales by Alison Edgar The Multi-Hyphen Method by Emma Gannon Act Like A Success, Think Like A Success by Steve Harvey Beta by Rebecca Holman The Wealth Choice by Dennis Kimbro The Working Womans Handbook by Phoebe Lovatt Year of Yes by Shonda Rhimes What I Know For Sure by Oprah Winfrey If youre still hungry for book recommendations from business leaders, check out the reading habits of another famous entrepreneur with A Full List of Bill Gates Book Recommendations. And if youre really keen to dive deep into the world of business, and find the best bookish resources, make sure to sign up to our tailored book recommendation service TBR, where one of our bibliologists can pair you with your perfect business-related reads. Whether youre looking for ways to start investing, or want to learn about the lives of CEOs, the TBR bibliologists will find the right titles for you.

Strategic Management Essay - 1650 Words

Strategic Management (Essay Sample) Content: Adjustment of Coca-Colas research and development departmentStudents name:Institution:Executive summaryFirms are adopting various changes in the organization of their research and development functions so as to address the continuous changes in consumer tastes and preferences across different markets. Most of these firms are adopting decentralized as opposed to centralized organizational structures in their research and development activities so as to gain from the characteristics of their local markets. Adoption of decentralized approach is vital in enhancing proactive management of the expectations of their consumers to enhance competitiveness. It also creates a suitable atmosphere for motivation and continuous learning for research and development teams. Such an atmosphere is crucial in entrenching a culture of creativity and continuous innovation in these teams. IntroductionThe need for a dynamic and innovative research and development department in a business entity cannot be overemphasized. The department is crucial in ensuring a companys products and services remain competitive in the market and address the ever changing consumer tastes and preferences. The department works in collaboration with other sections of the business to further the business objectives through creation of innovative products and also improving the operational processes of the business. Some of the sections the research and development sections works in collaboration with is market research so that the innovative and creative features of new product developments can align with market needs. This paper addresses the levels of adjustment of Coca-Colas research and development department in regard to re-organization of its structure in order to address the current financial and economic challenges. Theoretical backgroundThe need for market expansion by firms has enhanced their ability to empower their research and development teams in order to align their products and service to consumer needs. The efficiency demonstrated by research and development teams is crucial in entrenching innovation and creativity in a firm. It means such a firm responds proactively to the tastes and preferences of their customers through development of elaborate models and trends in consumer behavior (Arora, Belenzon Rios, 2014). Most of the global entities are focusing on adapting various decentralized research and development teams in order to enhance their ability of demonstrating uniqueness in developing products tailor-made for each of their markets. Such an approach entrenches a culture of autonomy and empowerment of each of the research and development teams since their main focus is their individual rather than the entire global market. These individual teams also engage in various collaborative networks in areas involving product quality, marketing efforts and consumer satisfaction to ensure there is uniform delivery of an entitys mission and vision across all its markets. These collaborative networks have been in effective in the development of corporate strategies and plans that are vital in delivery of the brand promise (Hsu, Lien Chen, 2015). Case analysisCoca-Cola has established various research and development (RD) centers in different regions around the world so as to ensure it responds to various consumer needs around the world. The company segments its market based on geographical, demographic, psychographic and behavioral aspects and then ensures its research and development programs are tailor-made to address the needs of each segment. The companys different RD centers are then interlinked through external technology assessment and acquisition hubs to enhance inclusiveness of major stakeholders in the development and attainment of the companys objectives. The hubs ensure that the companys RD functions are interconnected with stakeholders such as entrepreneurs, business startups, and institutional research groups i n areas such as universities and colleges in every region (van Beers, Berghà ¤ll Poot, 2008). The decentralized nature of these research and development functions of the company ensures they are as close to the final consumer as possible so as to correctly gauge and determine their tastes and preferences. The decentralization of the RD functions of the company ensures each of the regional RD centers is independent in addressing the various consumer needs based on lifestyles, income levels, cultural norms and beliefs and also tastes and preferences for each region. It demonstrates how decentralization enhances flexibility and fragmentation of ideas due to the closeness of the RD teams to the consumers (Hsu, Lien, Chen, 2015). Such closeness has led to the development of various packages of the companys products so as to fit the varying consumer needs. The products of the company are packaged in small volumes such as 200 milliliters in regions such as Africa to suit the needs of mo st of the low income consumers in such areas. The companys RD teams in regions such as Europe also collaborate to increase the presence of vending machines for the companys products in areas such as airports so as to enhance customer reach. The company also appreciates that decentralization of its RD functions is vital in reducing the hierarchical nature of functions. It makes most of these functions flatter in nature where regional RD managers work in proximity to their teams and are in firm control of most of the teams activities. Such managers are in better control of their teams and the flat structure makes it easier to motivate and encourage the team members as they engage in various activities. It demonstrates the increasing capability of such decentralized teams in enhancing the innovativeness and creativity of their members due to higher efficiency in management of their activities. The nature of Coca-Cola decentralized RD functions are explicit through the immense roles in innovation and creativity the multinational accords its regional subsidiaries. The company, headquartered in Atlanta, concentrates primarily in the manufacture of syrups and concentrates that are imported by its subsidiaries for dilution, packaging and distribution to the respective markets. It is the duty of the RD teams in each region to determine the most suitable product packages and marketing efforts to enhance competitiveness in their regions in line with overall corporate policy. Through its subsidiaries, the company ensures its internal know-how is protected and passed only to its subsidiaries through the centralized production of its concentrates. Such protection has been a major source of the companys competitiveness in most of its markets through its product formulas that are a secret its competitors have not identified. There have not been issues of technology spillovers to the competition in the long period i.e. more than a century that the company has been in operation . The decentralization of the firms RD also accounts for the identification of local technology and market efficiency transfers. Such transfers of local knowhow are centered on consumer value proposition that is the key driver of most research and development activities carried out by the company. Such efforts have seen the company adopt initiatives such as the plat bottle technology where eco-friendly bottles are used for product packaging in line with environment sustainability efforts of the company (Coca-Cola, 2015). There is general concurrence amongst the companys RD teams across the globe of the need by the company to adopt sustainability in its production activities. Most consumers are increasingly being inclined towards businesses that embrace the need to conserve the environment and Coca-Cola is no exception. In line with sustainability efforts, the RD teams have been boosted through the partnership of Coca- Cola with the World Wide Fund for Nature (WWF) to enhance sustain ability. Some of the key areas the partnership will address include climate protection where the company i.e. Coca-Cola will adopt measures to reduce the carbon footprint in the atmosphere through responsible production, packaging and distribution. The partnership will also address water efficiency at the company through introduction of recycling technologies. They will also focus on sustainable sourcing of raw materials such as cane sugar, soy, pulp, palm oil and other ingredients used in the manufacture of concentrates (Coca-Cola, 2015). Decentralization of the research and development efforts of the firm has been essential in enhancing its ability to entrench cross-cultural competency in its marketing and product development efforts. The decentralized RD teams are active in identifying the general meanings and interpretations of marketi...

The Freedom Of Struggles By Adriane Lentz Smith - 1250 Words

Adriane Lentz-Smith wrote the book called the Freedom of Struggles, Who is an associate Professor of History at Duke University. Adriane had studied history and African American studies. She was successful in everything Adriane did, she had many goals to achieve. One of the goals were to get across one point about how war world 1 and African Americans goes to Europe with American expeditionary forces in World War 1. How the story was a critical movement in the book â€Å"freedom of struggles†. Adriane was an aggressive and powerful writer and wanted everyone to hear her story on African Americans going to war, how back in time it interferes with the Europe civilians an African troops she illustrates an mobilized generation. Adriane did an amazing job about talking on the important scene events on true sons of freedom. A great book to get an inside on history, where dealing with the African American civil rights. The NACCP (National associate for the advancement of color people.) Jim Crow law and racism, going to war world 1 trying to gain independence to settle the dispute. Over 200,000 African American soldiers were sent to Europe. Lentz-smith makes an incredible narrative speech on important contribution to American history. Adriane wanted people to know that not just white people could do anything they wanted. Going to Europe to fight for independence would make a big difference but only made a little bit difference. Innocent people were going getting killed fighting for

Nuclear Power and Its Problems - Free Essay Example

Sample details Pages: 2 Words: 508 Downloads: 8 Date added: 2019/08/16 Category Energy Industry Essay Level High school Tags: Nuclear Power Essay Did you like this example? Nuclear power occurs from a series of reactions that causes the build-up and release of energy which in turn generates heat. This heat is then used as steam to power turbines which helps produce the electricity. The production of this electricity is used to power many things including but not limited to homes, schools, business etc. (What Is Nuclear Power And Energy? | GE Hitachi Nuclear Energy) Nuclear power is considered safe when compared with some other energy sources such as solar, wind, hydropower and fossil fuels like coal, oil and natural gas. However, some issues do exist when producing the nuclear power. One of the issues with nuclear power is controlling the rate of the reactions during the production of nuclear power/energy. If the reaction becomes unmanageable and the reaction cant be contained this can lead to a meltdown causing high levels of radio-active fall out. Such an example of this occurred in Chernobyl 1986 – the reactor exploded due to loss of electricity, Three Mile Island – March 28 1979 – the water supply in the circuit malfunctioned causing the circuit to overheat due to the lack of the electricity, Fukushima Daiichi March 2011 – An earthquake caused the nuclear plant to shut down because of no electricity, the reactors over heated causing a disaster,   to mention a few (A Brief History Of Nuclear Accidents Worldwide) . Don’t waste time! Our writers will create an original "Nuclear Power and Its Problems" essay for you Create order Another example of the possible problems that can arise from nuclear power is the disposal of the waste products from the reactions. Once the waste material is produced they are radio-active and can stay radioactive at very high levels for many years. This could potentially cause a huge concern, as if this radio-active waste gets into the wrong hands, the waste can be used in nuclear weapons. (Nuclear Reprocessing: Dangerous, Dirty, And Expensive) Although the above-mentioned situations have occurred with nuclear power, the United States of America benefits from the use of nuclear power, without it there would be no electricity. The USA produces more nuclear power that any other country, producing more than 30% of nuclear generation of electricity. Since the production of electricity from the nuclear power plant is continuous, this saves the USA money for example, on the cost of other fuels such as petrol.   Another reason it is beneficial to the USA is that it reduces the cost of coal and oil as the nuclear power can be used as an alternative source. Cars can now be run on electricity instead of fuel, a cleaner and safer alternative to fuel (Nuclear Power In The USA World Nuclear Association) Although, Nuclear power has its problems, where would our country and the world be without it. Think about not having electricity in your home, you cant watch TV, use the computer, cook, keep your home warm in the winter and cool in the summer, the list is endless. This is why nuclear power is a necessity. With all the safety protocols put in place during the production of nuclear power, it is clean, safe and necessary for the United States and the rest of the World.

Death Penalty Killing Is Wrong - 1044 Words

Death Penalty 2 Death Penalty: Killing is Wrong To many of us death is a scary thing. We will all die one day, but when someone else takes another person’s life we think of that as wrong in many ways. Killing is wrong. If you take someone else’s life in the United States of America you go to jail. Of course you must be proven guilty of that murder before being charged. It doesn’t matter where you live in almost every state, city and town if you kill someone you are looked down upon and you will suffer the consequences of that action. The question is, if murder is wrong then why is the death penalty okay? Is that setting a good example for society? If you kill someone then we kill you. How much sense does that make if we are†¦show more content†¦What are we showing to the nation that we would rather kill than save money in our recession? There are several reasons why putting someone on death row is more expensive than sentencing them to life in prison. Associated Press (2009) says â€Å"They often require extra lawyers; there are strict experience requirements for attorneys, leading to lengthy appellate waits while capable counsel is sought for the accused; security costs are higher, as well as costs for processing evidence — DNA testing, for example, is far more expensive than simple blood analyses (p. 1).† Why pay for all of this just to kill? Why not let them suffer even more by staying in jail for the rest of their lives. Death by lethal injection is like putting an animal to sleep. The animal doesn’t really suffer. All it does it shut down your organs slowly and finally your heart stops. Is that really making the convict suffer by putting him at ease? Much of this is like Utilitarian ethics. Waller (2009) states â€Å" Utilitarians aim to maximize pleasure and minimize suffering for everyone (p. 52).† If we were analyzing this subject in utilitarian ways then the death penalty would not be ethical. Does the death penalty bring any pleasure what so ever? I guess it can bring pleasure to the victims family because they will have relief that the killer is no longer in the world with us. What about all the suffering that goes along with the death penalty. TheShow MoreRelatedThe Death Penalty and Punishment for Crimes795 Words   |  3 Pagesagain, it helps. Execution and the death penalty have been used in most societies since the beginning of history. Penalties back then included boiling to death, flaying, slow slicing, crucification, impalement, crushing, stoning, decapitation, etc. The death penalty was used for reasons today that would go under cruel and unusual punishment. Today in the United States, execution is used mainly for murder, espionage, and treason. In some states in the US, death by firing squad is still used. (â€Å"CriminalRead MoreEssay The Death Penalty1095 Words   |  5 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Murder is the unlawful killing of one human by another, especially with premeditated malice. This country believes killings someone under certain circumstances is acceptable; this should not be the case. Capital punishment, the death penalty, is the maximum sentence used in punishing people who kill another human being. It is one of the most controversial topics in America today. Capital punishment is still murder, simple as that. The death penalty needs to be abolished in all statesRead MoreMurder And Capital Punishment Is Not The Same Thing1550 Words   |  7 Pageswhat is right and wrong a lot of the time. Do we define right and wrong as two lists of things that a community has almost arbitrarily split down the middle to label? Or do we label right and wrong as what we c onsider to be bad through means of trial and error? Even then, you can begin to ask more questions like how does one define â€Å"bad†, what is â€Å"bad† for one community but not for another, etc. Although the possibilities are rather endless for what is necessarily right or wrong, this may not be theRead MoreEssay about Banning the Death Penalty531 Words   |  3 Pagesbe put to death. Many prisoners in the past have been known to be killed before they were proven innocent. Many documented cases where DNA testing showed that innocent people were put to death by the government. This sometimes happens because there are defendants who are given minimal legal attention by often minor qualified individuals. The government has made many mistakes which are being wrong about convicting someone for something they didn’t do, and killing this person for the wrong reason. PuttingRead MoreDiscussing the Death Penalty1472 Words   |  6 Pageswhether or not the death penalty is the right thing to do to punish those who have committed heinous crimes. While some states have allowed the death penalty to be used in certain cases, others have outright removed it as a choice. Why is this debate important? Well as U.S. citizens we need to make a decision of what is the best way to deal with criminals. Is it better to execute these criminals or incarcerate them? This paper will discuss the considered pros and cons of the death penalty and what my viewRead MoreDeath Penalty Inhumane1011 Words   |  5 PagesDeath Penalty The first established death penalty laws date as far back as the Eighteenth Century B.C. The death penalty is a concerning factor around the world, because killing a person goes against basis moral law. As long as the death penalty has been standing so has the argument against itself that the death penalty is sinking down to the level of the criminal. While many people agree with the death penalty, killing people as a punishment is wrong, because it is inhumane, costly, and risky forRead MoreCapital Punishment And The Death Penalty1235 Words   |  5 PagesWhat is capital punishment? Why do people support it, but yet people cherish lives? Is it a moral thing to do? Should one be for or against the Death Penalty? Let’s take a look deep into the world of justices and why capital punishment still exists in today’s society. Capital punishment or the death penalty is a federal punishment given to criminals who are convicted of murders. It is the highest law punishment avail able that can prevent future murders by developing fear within them. Capital punishmentRead MoreThe Pros And Cons Of The Death Penalty844 Words   |  4 PagesMany people argue that the death penalty is justified because it is a fair and equal punishment for the crimes committed and that the murdered should receive fair and equal punishment in order to have justice. It is often assumed that murders should be punished by death, but isn’t it true that ending or killing anyone is morally wrong? In this counter argument I will argue that nobody has the right to take anybodys life no matter what and if murderers deserve to die, the state does not have theRead MoreEssay on I Am Against the Death Penalty787 Words   |  4 Pagesthe Death Penalty The death penalty is the worst that can happen to a criminal if he is tried for murder, treason, or airplane hijacking. This is a very touchy subject for politicians also. Many politicians will not even speak about it for fear of looking too soft on crime, or, if they are in favor of it they will look too barbaric and uncivilized. A recent poll shows that the American population is split nearly half-and-half on the topic. In the poll, 41% preferred the death penalty, 44%Read MoreAmerica s Strategy Of Capital Punishment Essay1068 Words   |  5 Pagesthat with killing someone actually solves the problem of reducing crime rates when in reality it is more of method to avoid the real issue with the criminal justice system. We are killing all these prisoners and not really getting the answers we need. Like are we really stopping crime. Also, the death penalty puts innocent lives at risk because of how flawed it is. Since the entry of the death penalty in the United States in 1976, 138 innocent men and women have been released from death row, including

Fracking, The And Of Fracking - 2199 Words

In recent years, the subject of hydraulic fracturing, better known as fracking has been a constant subject of interest in the news media. The pros and cons of fracking are passionately debated. However, the public should become educated on the subject of fracking prior to choosing a side of the argument. In the scholarly article, â€Å"Super Fracking,† published in 2014, by Donald L. Trucotte, Eldridge M. Moores, and John B. Rundle, a detailed description of fracking is provided, followed by their analysis of current issues surrounding the controversy. According to Trucotte, Moores, and Rundle, fracking saves the consumer money. The wellhead cost to produce natural gas in January of 2000 was two dollars and sixty cents per one thousand cubic feet. At an alarming rate, the cost at the wellhead to produce natural gas had risen to eight dollars per one thousand cubic feet by January of 2006. Comfortingly, the wellhead cost dropped to two dollars and eighty-nine cents by the end of 2012. Impressively, gas production increase and price decrease over the time period are a result of fracking. In their article, Trucotte, Moores, and Rundle describe in great detail that hydraulic fracturing, most commonly referred to as fracking is the process of drilling down into the earth to fracture the layers of rock so that a high-pressure water mixture is directed at the rock to release the oil or natural gas inside. This method of fracking has been used commercially for the last fifty years.Show MoreRelatedFracking : Fracking And Fracking1524 Words   |  7 Pages Hydraulic Fracturing Research Paper Hydraulic Fracturing (also commonly known as fracking) is a process used to extract natural gasses deep within the earth. This is done by drilling vertically into the ground until the desired depth; then drilling horizontally; and pumping millions of gallons of water, sand, and other chemicals into the drill at a high pressure to create fissures through which the gas can escape. Currently, hydraulic fracturing is extensively used in the United States in orderRead MoreFracking : Fracking, Or Fracking?2187 Words   |  9 PagesHydraulic fracturing, or fracking, has been a hot topic in recent times due to its controversial ways. Many people argue that it is a way for the United States to become less dependent on foreign oil, while others argue that the environmental cons outweigh the pros of fracking. Fracking is the process of extracting natural gas from underground by drilling into the earth. This is done by injecting water, sand, and chemicals into a bedrock formation by a well (â €Å"Hydraulic Fracking†). By doing this, theRead MoreFracking : Fracking And Fracking851 Words   |  4 PagesWhat is Fracking? When you look at the title of this paper you ask yourself, what is fracking, and you probably try to learn the definition so that you’ll actually understand what I am writing about. However, I am going to tell you what fracking is. What is fracking? Fracking is the injection of fluid into the ground in order to get natural fossil fuels to come to the surface, in order to use them for gas and other things (Fracking). How does fracking work? Water and sand are pushed into the groundRead MoreFracking : Fracking And Fracking879 Words   |  4 PagesFracking is the process of drilling and injecting fluids or even gas into the ground at a high pressure in order to fracture rocks to release gas inside. Some types of fracking are Hydraulic Fracking and Pneumatic Fracking. Hydraulic fracking happens when a liquid fluid such as water, oil and acid just to name a few is used to fracture rocks to release gas. The water brought in is mixed with sand and chemicals to create fracking fluid. Approximately 40,000 gallons of chemicals are used per fracturingRead MoreFracking And The Environment : Fracking983 Words   |  4 PagesTayler Hedgecock Dr. Allen Composition 2 MWF 11 AM Fracking and the Environment Hydraulic fracturing, also known as fracking, is not an environmentally sound method of acquiring cleaner, cheaper energy. Fracking is a practice that is being used in order to collect natural gas from deep within the earth’s layers of shale rock. Fracking is the process in which water, sand, and chemicals are forced with immense pressure, approximately ten to fifteen thousand pounds per square inch, into the shale rockRead Morefracking1150 Words   |  5 Pages Mathew Lee5/27/14 Chemistry Fracking Essay Fracking is a very controversial topic of conversation that’s has been around for years, but has just recently reached the forefront of the environmental scene because of increase in its activity and added opposition against this controversial topic of retrieving natural gas. Fracking is defined as the process of drilling down into the earth before a high-pressureRead MoreFracking : Fracking And Its Effects On The Environment1286 Words   |  6 Pagesfracturing, commonly referred to as fracking, is a widespread practice in the United States. Fracking is a method used to extract oil and natural gas. Scientists and citizens report detrimental side effects of hydraulic drilling. New York and Vermont have banned fracking statewide. Maryland has set a two year moratorium on fracking, so that more research can be done to show the impacts of fracking on the environment. Nationwide, many other cities and counties have banned fracking as well. All states shouldRead MoreFracking4183 Words   |  17 PagesFracking and its major implications it has on the earth In today’s day and age, societies are a lot more aware of the environment and furthermore, concerned for the Earths sustainability. Although this is the case for most, Multinational Enterprises (MNEs) often target developing countries that are rich in resources and therefore take them for all they’ve got. One such example is fracking the earth, in order to extract natural gases that could potentially benefit corporations and contribute toRead MoreCritical Analysis On Fracking And Fracking1907 Words   |  8 PagesCritical Analysis for Fracking Recently, America was introduced to a new invention called fracking, which makes it conveniently possible to access oil and gas. The fracking process consists of using a technical machine that digs through the surface of the earth and inserts large amounts of water with mixed chemicals to rapidly attain large amounts of oil and gas. However, it has been difficult for people to reach a median between its risks and benefits. Those who refuse fracking are concerned thatRead MoreCritical Analysis On Fracking And Fracking Essay1790 Words   |  8 Pages Critical Analysis for Fracking Throughout the last six or five years, America was introduced to a new invention called Fracking, which is to help access oil and gas through a technical machine. Due to some concerns, it has been difficult to have a median between its risks and benefits. Those who oppose it are concerned with what will happen to the environment and if their fresh water can be at risk for contamination. Those who are for fracking probably are not too concerned for the environment

Human Alienation Free Essays

string(57) " to keep the system moving-even if it causes alienation\." My research report is focused on the reasons behind alienation (forced/chosen) within the human race. I looked into three vastly different sections of society which all reflect alienation. Schindler’s list, directed by Steven Spielberg and the Telephone conversation by Wole Soyinke strongly express racial alienation. We will write a custom essay sample on Human Alienation or any similar topic only for you Order Now One is from a historical background in Europe during world war two and the other in modern European society (2002) Both of these texts show similar aspects of the human race that cause alienation. The next section I investigated was phycological alienation. I studied Girl Interrupted, directed by James Mangold and Wrestling with the Angel by Michael King. There is a twenty year gap between these texts but not a lot of difference in the treatment of of those believed to be mentally unstable. The last segment of society I looked into was religion. I chose to research the Crucible, directed by Nicholas Hyther and a text set in modern society – Plain Truth by Jodi Picoult. Both texts show how nonconforming leads to alienation no matter the religion. After exploring three different aspects f society and history it became clear that no matter what, humans will always find a way to alienate others as it is a way to personally benefit. Through the racial aspect, power of numbers against another race is used to gain overall power. In the phycological segment it is the urging of society that wants a ‘normal’ way of life that causes alienation of those who don’t conform. Religiously, people want power of numbers and to be a part of that group you must conform without failure. It seems that alienation is impossible to eradicate as it is human nature to compete against one another – in the end it is ‘survival of the fittest. ’ Racial Alienation: Power is the cause of racial alienation. Humans thrive off and starve for power-we need it to control our lives and have order and strength in society. Sometimes power can become a negative when in the wrong hands. This is obvious from the disasters of the Holocaust in Germany, World War Two. Schindler’s List, directed by Steven Spielberg showed (throughout the film) the alienating effects of the Jewish ghettos and concentration camps where Jews were segregated and killed by the thousands. This was due to the unstoppable power of the German Nazi party lead by Hitler. One scene that is effective in conveying this is when the Jews are being forced from their homes into the ghetto. Close up shots of fear on their faces and high angle shots show their vulnerability to the immense power of the Germans. The parallel of Oskar Schindler moving into a luxurious, spacious room accents the consequences of power for those on the wrong end. Spielberg’s use of contrast between the situations shows how grim life is for the Jewish people being alienated from their own lives. The Telephone conversation by Wole Soyinke expresses racial oppression caused by power of the English white race. This oppression is on a lower scale than the Holocaust but it is still wrong. After the horrors of the Holocaust etched in history, many think that we humans would learn from our mistakes. I believe people cannot-however it is improving from history but alienation still occurs in the modern world. Wole Soyinke uses mood sarcasm and irony in his poetic satire about racism in western modern society. The poem concentrated on a small telephone conversation but is employed by the poet to apply to a broader level to show alienation throughout society. The poem begins peacefully as visual judgements are non existent at this stage. When the man reveals his race the whole mood changes. A sudden caesura in line six emphasises the impact that the man’s revealing his race has. From here on the mood is uneasy and apprehensive as the white woman makes it uncomfortable for the â€Å"African man†. Soyinke’s use of the word â€Å"confession† to describe the exposing of the man’s race is very sarcastic in that being an African must be sinful. This is an obvious display of how humans alienate each other without even giving one the chance to prove their worth in society. Both Spielberg and Soyinke use certain techniques to try and convey how those who have more power such as German Nazi’s and white English race, alienate those they see as ‘below’ them to benefit themselves. By looking at the time difference of these text it is obvious that racial alienation continues throughout society no matter the time/place. The main purpose of both of those texts is to show the absurdness of racism and how ridiculous it is to judge someone on the way they look. Both texts display the evil of human nature in the way we intentionally alienate others to improve our own situation. The Germans during the Holocaust were of an advanced economy with a sophisticated education system, yet they entrusted their fate to a man who made no secret of his mass murder and segregation. I elieve it occurred because Germany was in hard times after the placement of the Treaty of Versailles and they followed Hitler and forgot their morals in the hope that their lives would improve. While the Jews suffered miserably this thinking is the same of white English people that were shown as racists in Soyinke’s poem. For them to hold and maintain the best jobs, houses and education, they a s a group alienate blacks so they can’t ever rise in social class, or wealth. This technique is the same as the Germans, forcing another race into oppression to become the stronger, wealthier and better educated race. It is clear that the white race is the cause of alienation throughout the world as they do not want to lose their societal position to races the believe are less civilised than their own. Maybe we will never live in a world of equality as competition is the way to keep the system moving-even if it causes alienation. You read "Human Alienation" in category "Essay examples" Overall it is power that causes racial alienation, the human race naturally thirsts for it-the fittest hold it and use it to their advantage, this leads to racism and segregation of races. Psychological alienation; Mental illness has been confused with the non conforming nature of some in the past. James Mangold, director of Girl Interrupted provides a sad truth of the diagnosis a young girl in the 1960’s as having a ‘borderline personality’. She narrates the story with a dispassionate voice which conveys the detachment and alienation she feels from life. Kayson was diagnosed with her illness because she had â€Å"uncertainty of long term goals, instability of self image and social contrariness. † I believe she had every right to wonder why she was placed into a mental hospital when not all normal teenagers would satisfy that list either. Through the character of Kayson we see the haunted life in the mental hospital and the seclusion from the real world. What’s more is that Kayson really didn’t have a mental illness, she just didn’t always conform with the ways of society. Those who did conform saw her as a blemish to society and she was then to be ‘purified’ by the isolation of a mental hospital. It is a fault of human beings that we are so quick to judge those who dare to be different from the social norm. This is also obvious in ‘Wrestling with the Angel’ by Michael King. This biography is based in Janet Frame’s life. Focusing on her time at Seacliff hospital we can see how wrongly she was judged by doctors. King used metaphor to show the alienation of the hospital: â€Å"Many patients who entered Seacliff had no name, no past, no future, only an imprisoned now, an eternal Island without its accompanying horizons. † The hospital really was a prison in the middle of nowhere with no way out. The use of the word â€Å"Island† illustrates how isolated Frame was from the world. Not only was she physically isolated from the world, Janet felt personally alienated by society; â€Å" I felt as if my life were overturned by this sudden division of people into ordinary people in the street and the secret people whom few had seen or talked to but whom many spoke of with derision,laughter or fear. † This quote directly shows the judging by society of those who are labelled (wrongly in Frame’s case) as mentally unstable. People cannot help but create division between those they believe that aren’t normal and this is obvious through the characters Kayson and Janet. The context of the two texts relate to the alienation of characters as at the times these are set, social conformance was necessary to be deemed as sane. In Girl Interrupted, the main character Kayson had her adolescence coincide with the rise of the late nineteen sixties youth culture. The older generations were startled by the dispatching of traditional values by young people. Their unconventional music, anti war opinions and drug culture was in fact alien to them. Because of this they placed people away in mental hospitals. Kayson’s rejection of her school and career was a mental disturbance to her parents and they never understood her uncertainty at a confusing time. This psychological alienation came down to nonconformance with traditional values and the superior group (elders) not understanding the youth. This idea of alienation caused by misunderstanding is also clear in Wrestling With The Angel. King argued that Frames â€Å"strangeness of perception was misdiagnosed as schizophrenia† People at the time didn’t understand her way of thinking. Doctors intercepted letters in which she described gorse smelling like peanut butter. From this they took her as disorded, confusing a bread spread with a spiky bush rather than understanding her creative mind. From this it is apparent how society and those in positions of power (like the Nazi Germans and the white English are described under racial alienation) judge others who are non conformant with the strict guidelines most people follow. Characters Kayson and Frame portray uniqueness within a race that forces uniformity. They are stepping out of the majority. Society forces alienation upon them as they treat them like problems and isolate them. This creates internal feelings of alienation when really these people have done nothing wrong. The people in positions of power and those who hide their true identity to conform are what cause the alienation of those brave enough to be different. The world would be a sad place if everyone was the same. Today medication and therapy can help people with real disorders rather than putting them away. This however never fixes the issue of psychological alienation as humans will always judge others to either make themselves feel better ir because they feel they are better than that person. Anyone who stands out from the crowd wold be judged, but thankfully today, people are more aware of the importance of acceptance and individuality. Religious alienation: Religion can cause people to lose their freedom and identity as it forces them to conform. Those who follow a religion must abide by its rules in order to be accepted in the religious group. In the Crucible, directed by Nicholas Hyther, the entire nation follows the strict Puritan religion. This movie is set in a theocratic society where the state and the church are one and moral laws and state laws also. There is no space for non conformity. One character, Elizabeth is alienated from the community as she was accused of performing witchcraft. Although it was untrue, this ‘act’ of non conformance led to her isolation from her livelihood. The intolerance of certain things at this time caused great alienation or death for many women if charged with witchcraft. The theme of Hysteria in this text shows how people thrive on it when they benefit from it. Those accusing Elizabeth of witchcraft benefitted from it as they gained her possessions. Hysteria suspends the rules of everyday life and allows the acting out of people’s dark desires underneath their displayed ‘righteousness. ’ † Not only has religion forced the oppression of people’s true identities, it allows people to use it as a weapon to alienate others to benefit themselves. This theme is consistent throughout all of the texts studied. In life, there will always be selfish people trying to improve their position by hurting / alienating others. Strict religious societies cause this because it is against human nature to always conform. Non conformity in religious groups is punished with alienation. As described before, in religious groups if the rules are not followed there are consequences. In â€Å"Plain Truth’ by Jodi Picoult a certain character (Jacob) is alienated because he chose not to conform. A rule in the Amish community is that education is banned from eighth grade onwards. For Jacob, his willingness to learn caused him to go to university and be banned form the Amish community which included the only people he knew. His father thought of him as a â€Å"dead son† To the people in the Amish community they are one identity, one people. Speaking out against this is looked down upon. For these people there is no room for deviation from their social norm so they continue to conform. I wonder why anyone would choose this; to lose their own identity for a community so strict you cannot choose what to do with your life. However, each member is entitled to stay or leave. The problem is that alienation is created either way – if you stay you lead a life of isolation from the modern world, if you leave you have all the freedom yet you are â€Å"all alone when all you have ever known is how to be part of the group. † Overall, religious groups that force conformity create alienation no matter what. In the end what is important to the world on a whole is that diversity is expected and respected and everybody has a choice to be who they want to be without being judged. In conclusion, alienation is worldwide today, it will be tomorrow and it has occurred right throughout history. My research has shown that one of the main causes of alienation is the need for power. This is most obvious in Schindler’s list and the Telephone Conversation but it also links in with control over groups in psychological alienation and religious alienation. When one group or single person has control over many they will use this to benefit themselves. It is human nature to want what is best for yourself, this use of power is inevitable. In Girl Interrupted and Wrestling With The Angel it is obvious that at times of lack of scientific and psychological understanding, many people were alienated for not being what society had decided as ‘normal. ’ Characters such as Kayson and Frame suffered because their individuality shone but it hurt the eyes of those in positions to diagnose mental illness. From these texts it was clear that human beings are too quick to judge those who are different from the rest, rather than accepting their uniqueness. In saying that, in modern society we are becoming better at understanding others and the beauty in difference. Religious alienation has links with other types but more closely with psychological. In religious groups conformity is expected or alienation is put in place. Through the texts, The Crucible and Plain Truth one can understand how alienation is inescapable after being part of a strict religion. If you do not conform you are alienated. If you do conform you alienate yourself from your true identity. Leaving the group causes alienation also as you are all alone after only ever knowing how to fit in. Whichever choice one would make would lead them to alienation. In the end the world entire cannot avoid alienation. People will always compete for a better position; it is the nature of any specie on this planet. The only way to have a positive result is to make sure that the wrong people who have murderous and revengeful motives don’t gain positions of power as events such as the Holocaust could repeat. Small scale alienation will always continue in the modern world, as will competition but outright racism and discrimination is wrong and should be stopped. How to cite Human Alienation, Essay examples

Lennie Made the Right Decision in Mice and Men free essay sample

Of Mice and Men Essay It has to be a tough decision to make when your option is shooting your best friend. In â€Å"Of Mice and Men† by John Steinbeck, George decided to shoot one of his best friends, Lennie. â€Å"Of Mice and Men† is about some farmers that dream to get there own place. The book takes place in the Salinas Valley. George and Lennie travel together and Lennie is always getting them into trouble, though, Lennie truly doesnt mean to. It lead to a heartbreaking decision for George. George made the right choice on shooting Lennie because he did it out of love. George could have got blamed also for killing Curley’s spouse if he helped Lennie. George and Lennie might have been able to run away and not of been caught, but that is by chance, Curley had the police searching too. Curley said, â€Å"you’re comin’ with us, fella† (98) because he didnt trust George and thought he was in on it. We will write a custom essay sample on Lennie Made the Right Decision in Mice and Men or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also George said â€Å"the guys might think I was in on it† (95) to Candy. George is saving Lennie from suffering. He knew Lennie would be lynched and tortured if he was found and didn’t want him to go through that. Curley said â€Å"ill shoot ‘im in the guts† (96) when he found out about it. Candy also told George that â€Å"Curley gon’ta wanta get ‘im lynched† (94). So George saved him from the pain by shooting him in the back of the head so Lennie didnt feel a thing. George stopped Lennie from hurting anything/anyone else. Yes, Lennie doesn’t mean to hurt people/animals and he doesnt know his own strength, but he gets George in trouble by these mistakes and still does harm to other people/things. Lennie said â€Å"I pinched their heads a little and they was dead-because they was so little† when he is talking to George about Mice. Lennie also said â€Å"I was jus’ playin’ with him. . . an’ he made like he’s gunna bite me. . . an’ I made like I was gunna smack him. . . an’ I done it. An’ then he was dead. † When lennie is talking to Curley’s wife about the dog he killed. George made the right choice on shooting Lennie because he did it out of love. George could have got blamed also for killing Curley’s spouse if he helped Lennie. George is Saving Lennie from suffering. George stopped Lennie from hurting anything/anyone else. George saved himself from any chance of trouble or pain that could have been caused.

Wal-Mart Marketing Research Design

Question: Discuss about the case study Wal-Mart for Marketing Research Design. Answer: Introduction: Selection of the marketing strategy is the most important fact to achieve desired level of success in the business. In order to select a proper business and marketing strategy, a detailed marketing research should be conducted by a business organization. In the marketing research, business organizations need to identify the target market and gather the details about the target market. If the business organization is new in the target, then the market strategy should be different from the strategy sued for a organization which is already an established organization in the target market which is expanding its business. Therefore, the market research strategy and the variables that need to be analyzed for developing the marketing strategy also differs according to the situation of the business organization and the environment of the target market of the business organization. In this case, the business organization is Wal-mart, which is one of the most popular retail organizations in UK. The organization has already spread the business all over the world. Currently it is conducting the business in 28 countries with 11,500 stores in different locations. The estimated number of customers of the company is 260 million who used to visit the stores of the company every week. The e-commerce business of the company is helping the company to have a great success in the world wide market. The supercenters of the company are very popular in the areas in which they are currently conducting the business with grocery products, bakery, deli and dairy products with electronics, apparel, toys and home furnishings products. These supercenters are open 24 hours for the customers. Some specialty shops are also available in the supercenters of the company. The idea behind this is the tendency of the common people to have all the facilities under one roof. The company is now trying to expand the business in the Australian market. For this purpose, a market research need to be conducted for understanding the situation of the target market and to develop a proper business and marketing strategy. In this paper a market research strategy has been developed by considering the current situation of the company and the future demands of the company for expanding the business in the Australian market. Management decision problem and marketing research problem for the expansion strategy: The marketing research will be a problem solving research for Wal-mart. There are some specific problems regarding the business strategy development for which the market research will be conducted. The problems can be divided into two categories, one is the management-decision making problem and another is marketing research problem. Management decision problems: These are the specific problems faced by the mangers of the decision makers of the company for taking the efficient decisions for expanding the business of the company in the target market of Australia. The specific activities that need to be performed by the decisions makers of the company or the mangers are need to be selected at the initial level of developing the plan for new business strategy or marketing strategy (Wang and Mao 2012). These are action oriented problems. As the solution of these problems, the actions or specific activities of the managers should be get as the output of the market research. In this case, the management decisions problems are: Should the supercenter concept will be useful in the Australian market? Should the promotional activities of the company be changed for the expansion in the new target market? Should the products be delivered in lower prices in the Australian market? What are the necessary steps to attract the customers in the competitive market of Australia? Marketing research problems: These problems are wider range of problems for understanding the consumer preferences and intension of purchasing the products of the company. These are the information oriented problems for focusing in the underlying causes related to the expansion of the business of the company in the new target market in Australia (Thomas 2013). In this case, the marketing research problems will be as following: To understand the customers perception and requirements in the new target market To determine the effectiveness of the different types of promotional activities in the target market To understand the demands of the products of the company, the price elasticity and impact of the sales and profits associated with the different levels of price changing in the Australian market To determine the current status of the retail business and the specific requirements of the customers in the target market in Australia Research Design: There are six steps in designing a marketing research. The steps are selecting an approach, identification of the required information, collection of the data, analyzing the collected data, understanding the outcome of the research and using the outcomes in the development of the marketing strategy (Al 2013). The six steps are discussed in the following section. Figure 1: Steps of marketing research developing (Source: Brown and Stowers 2013) Selection of an effective approach for the marketing research This is the first step in which a proper approach have to be selected for conducting the marketing research for expanding the business of Wal-mart in the new target market of Australia. In this context, the idea about the alternative approaches and their effectiveness should be understood and then the effective one have to be selected based on the present situation of the company as well as the environment of the target market (Uprichard 2013). There are three types of research approaches available for conducting the marketing research. Three option methodologies are conceivable in making an exploration outline. They are not fundamentally unrelated, but rather as a rule, the outline of an exploration arrangement is constrained to the utilization of one of the three. The principal methodology is the exploratory methodology (Chandra and Sharma 2013). This methodology requires that specific procedural guidelines must be taken after. Basically, the variable of interest, for example, value, message must be controlled and everybody partaking in the trial must have a known and equivalent possibility of being chosen (Bhadra 2012). In a business sector test, data identifying with the fundamental issue is gotten using a little scale reenacted program intended to test a particular exploration theory. The second approach of conducting the marketing research is the historical approach. In this methodology, dependence is set on past encounters in looking for answers for marketing issues. This research approach actualities are applicable just to the extent that they can be anticipated into what's to come. Luckily, in numerous territories of advertising, this should be possible with a decent arrangement of certainty. Certain sorts of changes, for example, populaces and salary circulation, come to fruition rather gradually (Novikov and Novikov 2013). The everyday impact of these progressions on promoting is verging on vague. Projections of future populace, gross national item, and customer obtaining force are for all intents and purposes idiot proof. Chronicled investigations of such variables as purchaser conduct, aggressive offering strategies, and merchants' purchasing rehearses tend additionally to be genuinely solid pointers of future conduct by these same advertising segments (Ca meron 2012). The third approach that can be utilized as a part of outlining a promoting research arrangement is the survey approach. In the review approach, marketing data is gathered either from perception or by poll or meeting. As opposed to the exploratory and authentic strategies, in which the information is pretty much straightforwardly identified with the issue, this approach essentially includes significantly more subjectivity and instinct on the examination issue than the other two approaches (Salaberry and Comajoan 2013). Reaching inferences from either perceptions of conduct or from the conclusions offered by a respondent make vital insig;1ts. The overview technique is adaptable. It can be adjusted to an examination outline. Thus, and on account of the troubles in making promoting tests and in gathering related authentic information, the overview methodology is the frequently utilized as a part of advertising exploration (Somekh and Lewin 2011). In this case, the survey and historical research approaches will be used for conducting the marketing research. The survey approach will be used for understanding the perceptions of the customers and historical approach will be used for understanding the environment of the Australian market. In this approach, the required information from the secondary resources available in the internet will be collected and used to fulfill the objectives of the marketing research (Chandra and Sharma 2013). Information Identification The consumer behavior, perception regarding the products and services of Wal-mart and the super center concepts, the price sensitivity of the target market and the competitive environment are the important information required for the market research. Data collection The data will be collected for the market research using the qualitative secondary data collection method from the research papers and available internet sources. Primary data will also be used in the market research; the quantitative primary data will be collected by conducting survey among the Australian population (Harrison and Reilly 2011). Data Analysis The data analysis will be done by using mathematical calculation for the quantitative data and critical thinking will be applied to analyze the qualitative data (Mitchell and Jolley 2013). Understanding The findings of the market research will be understood by comparing those with the theory and models of marketing strategy (Leedy and Ormrod 2013). Using the understandings Finally the marketing strategy of the company in the new target market in Australia will be developed by using the understanding through conducting the market research. Variables required to be investigated in the research study: Consumer behavior: The investigation of shoppers or the consumers helps firms and associations enhance their advertising methodologies by comprehension issues, for example, how the brain research of how purchasers think, feel, reason, and select between various choices (e.g., brands, items, and retailers); the brain science of how the shopper is impacted by his or her surroundings (e.g., society, family, signs, media) (Solomon, Russell-Bennett and Previte 2013). The conduct of buyers while shopping or settling on other showcasing choices and confinements in customer learning or data preparing capacities impact choices and showcasing result is essential for developing a marketing strategy. How shopper inspiration and choice procedures contrast between items that vary in their level of significance or interest that they involve for the customer; and how advertisers can adjust and enhance their promoting effort and showcasing techniques to all the more adequately achieve the shopper (Ea st, Wright and Vanhuele 2013). One "authority" meaning of customer conduct is "The investigation of people, gatherings, or associations and the procedures they use to choose, secure, utilize, and discard items, administrations, encounters, or thoughts to fulfill needs and the effects that these procedures have on the shopper and society." Although it is not important to retain this definition, it raises some valuable focuses: Conduct happens either for the individual, or with regards to a gathering (e.g., companions impact what sorts of garments a man wears) or an association (individuals at work settle on choices as to which items the firm ought to utilize) (Foxall 2014). Behavior of the consumers includes the utilization and transfer of items and in addition the investigation of how they are bought. Item utilize is frequently of extraordinary enthusiasm to the advertiser, since this may impact how an item is best situated or how we can energize expanded utilization. Since numerous natural issues result from item transfer (e.g., engine oil being sent into sewage frameworks to spare the reusing charge, or refuse heaping up at landfills) this is additionally a region of interest (East, Wright and Vanhuele 2013). Consumer behavior includes administrations and thoughts and additionally substantial items. The effect of customer conduct on society is likewise of significance. For instance, forceful showcasing of high fat sustenance, or forceful promoting of simple credit, may have genuine repercussions for the national wellbeing and economy (Morgan, Katsikeas and Vorhies 2012). Price Sensitivity: Price sensitivity (additionally called the value versatility of interest) is the extent to which value influences the sales of an item or administration. f interest for an item changes a great deal when its value changes a bit, it's protected to say that buyers of that item are extremely value delicate. This frequently is the situation for items or administrations for which there are numerous choices or when the item is basically a product. Obviously, the inverse is likewise valid: if there is a little change popular when costs change a considerable measure, the item is said to be less value touchy, or inelastic (East, Wright and Vanhuele 2013). This is frequently the case for items and administrations that individuals consider necessities and will buy at any cost. The nearness of couple of good substitutes, the riches and pay of the buyer, and client reliability are likewise calculates. Sooner or later, in any case, there is a cost at which interest for any great or administration will tumble to zero or close to zero (Berthon et al. 2012). The formula of calculating the price sensitivity is: Price Sensitivity = % Change in Quantity Purchased / % Change in Price. Customer perception regarding the company: It applies the idea of tangible discernment to promoting and publicizing. Pretty much as tangible discernment identifies with how people see and process tactile boosts through their five detects, buyer observation relates to how people structure sentiments about organizations and the stock they offer through the buys they make. Vendors apply buyer discernment hypothesis to decide how their clients see them. They likewise utilize shopper observation hypothesis to create showcasing and publicizing procedures proposed to hold current clients - and draw in new ones (East, Wright and Vanhuele 2013). While mass merchandisers, for example, Wal-Mart underscore low costs as an inborn ethicalness, upscale shippers endeavor to underline quality and worth for cash to speak to potential clients. Analysts at the School of Business Administration at LaSalle University and LeBow College of Business at Drexel University considered a few elements, including v alue discernment - whether buyers trusted they were being charged reasonable costs - in figuring out if online customers would make rehash buys through the same site (Menon et al. 2015). The analysts reasoned that value observation emphatically affected whether clients were fulfilled by their buys and whether they would make future buys. Two components that formed value observation were the apparent nature of the stock or administration being referred to and value examinations with shippers offering comparable stock or administrations. "It's great, and it's beneficial for you." Many buyers are acquainted with this expression often connected with sustenance promoting. Analysts from Marquette University, Louisiana State University and the University of Arkansas overviewed clients to decide how sustenance claims connected with nourishment influenced their view of that sustenance's healthful worth (Morgan, Katsikeas and Vorhies 2012). The specialists observed that purchasers tend to reject general, unsupported cases of improved sustenance, particularly concerning high wholesome quality for nourishments that are customarily seen as undesirable. The specialists likewise estimated that customers would exhibit a pattern toward applying more examination to sustenance guarantees and would request more particular data about the nourishments they buy. Situation of the target market and competition: The target market and competitor analysis is associated with a perspective of best practices to guide system and outline choices, benchmarking of the brand and client experience execution against the contenders. A comprehension of the business sector from a client experience perspective is also done in this stage. Target market examination ordinarily takes after our serious business prerequisites gathering process, where the business associations remove the abundance of industry information you have inside (Berthon et al. 2012). At that point perform master benchmarking and examinations of current levels of computerized client experience over the appropriate stages are finished. At that point the organization ought to likewise look at the commercial center, contenders, potential clients and outside powers changing your aggressive surroundings. The organizations for the most part do target business sector and contender examination before we lead up close and personal exploration with your clients (Solomon, Russell-Bennett and Previte 2013). A decent comprehension of the segment the business association work in, and the contenders, will create beginning thoughts for business open doors which the organization can investigate further through top to bottom client research. Qualitative Research: The method of qualitative research work has its capacity to give complex literary portrayals of how individuals encounter a given exploration issue. It gives data about the "human" side of an issue that is, the frequently conflicting practices, convictions, assessments, feelings, and connections of people. Subjective strategies are additionally powerful in distinguishing elusive components, for example, social standards, financial status, sexual orientation parts, ethnicity, and religion, whose part in the examination issue may not be promptly obvious (Klassen et al. 2012). At the point when utilized alongside quantitative strategies, subjective exploration can help us to decipher and better comprehend the intricate reality of a given circumstance and the ramifications of quantitative information. In spite of the fact that discoveries from subjective information can frequently be reached out to individuals with attributes like those in the study populace, picking up a rich and complex comprehension of a particular social connection or marvel normally outweighs evoking information that can be summed up to other geological ranges or populaces. In this sense, subjective exploration contrasts somewhat from experimental examination by and in large context (Harrison and Reilly 2011). The qualitative research work may be done using both the primary and secondary data of a research study. The different types of methods used in the qualitative primary research works are discussed in the section below. The three most basic subjective strategies, clarified in point of interest in their separate modules, are member perception, inside and out meetings, and center gatherings. Every technique is especially suited for getting a particular sort of information (Creswell et al. 2013). Participant perception is fitting for gathering information on actually happening practices in their standard connections. Inside and out meetings are ideal for gathering information on people's close to home histories, viewpoints, and encounters, especially when delicate points are being investigated. Focus groups are successful in evoking information on the social standards of a gathering and in creating wide diagrams of issues of worry to the social gatherings or subgroups spoke to (Eaton 2013). However, in this market research, these methods are not suitable for gathering the qualitative data. The qualitative data can also be gathered through the secondary resources. The information regarding the Australian market will be gathered through the collecting the qualitative data available in the internet resources or previous research papers. Quantitative Research (Survey): Online survey will be used for gathering the quantitative data of the market research. A questionnaire will be developed for collecting the feedbacks from the people of Australia, who are the target market for the new expansion of Wal-mart. The questionnaire will be send to the common people of the country who will be selected randomly through the e-mail. They will fill the online survey forms and the responses will be gathered by the researcher as the quantitative data which will be actually the number of given responses by the respondents in each of the questions options (Gornall 2011). The questions of the survey will have some alternative options. The respondents will just click on the choice of them and the data will be stored at the server of the company. Questionnaire for Survey: Please select your gender Male Female Please select your age group 21-30 years 31-40 years 41-50 years Above 50 years Please select your level of agreement (out of five) You are satisfied with product and services of the available retailers 1 2 3 4 5 You like the concept of supercenters 1 2 3 4 5 You like to shop the basic home requirements from the super centers 1 2 3 4 5 You like to buy the luxury products from the super centers 1 2 3 4 5 You are attracted to the specialty shops of the supermarkets 1 2 3 4 5 You prefer lower prices of the daily required products 1 2 3 4 5 You are happy with the customer services of the existing retail industries 1 2 3 4 5 You are aware about the product and services of Wal-mart 1 2 3 4 5 You will be glad to have exciting offers and services from Wal-mart 1 2 3 4 5 Sampling plan: Sampling is the procedure of selecting a number of populations among the whole population available in the area of research study. According to Marjanovic (2016), the greater sample size is the cause of better result of the research study. Depending on the types of research and available populations in the research area, the method of sampling should be selected for getting the superior result. There are two types of sampling methods for selecting the sample population for the survey among the target population (Alvesson and Sandberg 2013). The two methods are probability sampling method and non-probability sampling method. In the probability sampling method, the population is selected without giving any precedence to any of the target population. Each of the object or people of the whole target population is get the same level of priority for getting selected for the research study. Some population among the whole is selected randomly using the methods of probability theory (Brown and Stowers 2013). On the other hand, the non-probability sampling method is the process of selected an amount of target population by the choice of the people who are conducting the research. Here the sample population is selected on the basis of some specific criteria. In this case, the research study is about the understanding of the perception of the people of Australia regarding the business expansion of Wal-Mart. In this particular research study, the sample population should be selected without giving any precedence to anybody (Silverman, 2016). Therefore, the sample selection of this market research will be done by using the probability sampling technique. The random selection process of the probability theory will be used for this market research (Ahram 2011). Some of the common people of Australia will be selected as the sample population of the survey that will be conducted among them for understanding their viewpoints regarding the company, their requirements and the expectations from the company. Conclusion: This paper was about the strategy development for conducting a market research before developing a marketing strategy for expanding the business of Wal-mart in the Australian market. The strategy developed for the market research will help the company to understand the present situation of the target market, the perception of the target customers about the product and services of the company. The research approach, data collection procedure all have been discussed in this paper. A questionnaire also has been designed in this paper which will be used for gathering the quantitative data of the market research. The method discussed in this paper is developed by considering the specific requirements of the company for the expansion of its business. The questionnaires will be distributed among the common people of the country by e-mail. The online survey will help the company to gather the data in both the time and cost effective way. After the conducting the market research, the company will be able to use the outcome of the research in developing the best suitable marketing and business strategy for the new business in the Australian market. References: Ahram, A. 2011. The theory and method of comparative area studies. Qualitative Research, 11(1), pp.69-90. Al, S. 2013. Interpretive research design: concepts and processes. International Journal of Social Research Methodology, 16(4), pp.351-352. Alvesson, M. and Sandberg, J. 2013. Constructing Research Questions. London: SAGE Publications. Baskerville, R.L. and Wood-Harper, A.T., 2016. A critical perspective on action research as a method for information systems research. In Enacting Research Methods in Information Systems: Volume 2 (pp. 169-190). Springer International Publishing. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Bhadra, M. 2012. Mental Health Mental Illness: Our Responsibility. Health Renaissance, 10(1). Brown, J. and Stowers, E. 2013. Use of Data in Collections Work: An Exploratory Survey.Collection Management, 38(2), pp.143-162. Cameron, R. 2012 'A sequential mixed model research design: design, analytical and display issues', International Journal of Multiple Research Approaches, 3(2), 140-152. Chandra, S. and Sharma, M. 2013. Research methodology. Oxford: Alpha Science International Ltd. Creswell, J., Hanson, W., Clark Plano, V. and Morales, A. 2013. Qualitative Research Designs: Selection and Implementation. The Counseling Psychologist, 35(2), pp.236-264. East, R., Wright, M. and Vanhuele, M., 2013.Consumer behaviour: applications in marketing. Sage. Eaton, S. 2013. The Oxford handbook of empirical legal research. International Journal of Social Research Methodology, 16(6), pp.548-550. Foxall, G.R., 2014.Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide(Vol. 3). Routledge. Gornall, L. 2011. Book Review: Mixed Method Design: Principles and Procedures. Qualitative Research, 11(4), pp.456-457. Harrison, R. L. and Reilly, T. M. 2011 "Mixed methods designs in marketing research", Qualitative Market Research: an International Journal, 14(1), pp. 7 26 Klassen, A., Creswell, J., Plano Clark, V., Smith, K. and Meissner, H. 2012. Best practices in mixed methods for quality of life research. Qual Life Res, 21(3), pp.377-380. Leedy, P. and Ormrod, J. 2013. Practical research. Boston: Pearson. Marjanovic, O., 2016. Designing Innovative Education through Action Design Research: Method and Application for Teaching Design Activities in Large Lecture Environments. Journal of Information Technology Theory and Application (JITTA), 17(2), p.1. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer International Publishing. Mitchell, M. and Jolley, J. 2013. Research design explained. Australia: Wadsworth Cengage Learning. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Novikov, A. and Novikov, D. 2013. Research methodology. Leiden, Netherlands: CRC Press/Balkema. Pangrazio, L., 2016. Exploring provocation as a research method in the social sciences. International Journal of Social Research Methodology, pp.1-12. Popping, R. 2012. Qualitative Decisions in Quantitative Text Analysis Research.Sociological Methodology, 42(1), pp.88-90 Robson, C. and McCartan, K., 2016. Real world research. John Wiley Sons. Salaberry, M. and Comajoan, L. 2013. Research Design and Methodology in Studies on L2 Tense and Aspect. Boston: De Gruyter. Silverman, D. ed., 2016. Qualitative research. Sage. Solomon, M.R., Russell-Bennett, R. and Previte, J., 2013.Consumer behaviour: Buying, having, being. Pearson Australia. Somekh, B. and Lewin, C. 2011 Theory and Methods in Social Research, 2nd ed. London: Sage Publications Thomas, J. 2013. Empathic design: Research strategies. Australasian Medical Journal, 6(1), pp.1-6. Uprichard, E. 2013. Sampling: bridging probability and non-probability designs. International Journal of Social Research Methodology, 16(1), pp.1-11. Wang, S. and Mao, H. 2012. The Strategy Research of Modern Service Industry Development. Asian Social Science, 8(2).