Peer Assessment Essay

Introduction This paper discusses the implementation of peer assessment strategy that I carried out in a primary school in Dar es Salaam during my practicum. It consists of a background, rationale, the implementation process and conclusion. The challenges encountered and their possible solutions on how to overcome them.. Background Black and William (1998) define assessment as all those activities undertaken by teachers, and students in assessing themselves, which provide information to be used as feedback to modify the teaching and learning activities in which they are engaged. There are two major types of assessment, formative assessment and summative assessment. And thus, Peer assessment is one of the forms of formative assessment. Besides, Higher Education Academy- UK, (2006) is an alternative form of assessment in which learners are given the opportunity to measure and evaluate each other’s compliments of the specified learning outcomes. It is used to involve students more closely in their learning and its evaluation and enable them to really understand what is required of them. (Phil et al 2006) This is a form of formative assessment which teachers can use in class assignments, tests, presentations, project based work and practical tasks. These tasks can be performed by learners either in pairs, by multiple assessors’ or in groups. It is where learners consider and specify the level, value or quality of a product or performance of other equal status learners (Topping, 2008). This therefore means that learners are able to learn better because they assess their peers work and give appropriate feedback which helps them to improve their own work. It also leads to a number of benefits in terms of the learning process for instance encouraging thinking, increasing learning and increasing students’ confidence Gardner (2006), students find it easier to make sense of criteria for their work if they examine other student’s work alongside their own. It is uniquely valuable because the interchange is in language that students themselves would naturally use, because they learn by taking roles of teachers and examiners of others (Saddler, 1998) Rationale. Eckstein and Noah (1992) argue that teachers teach to the test therefore leaving out some non-examinable but important skills set out in the curriculum. This is evident because most schools in the developing world concentrate on exams which is summative assessment and because of the backwash of this type of assessment, it impedes rather than promote social justice by locking many young people out of the education system, (Cunningham 1998). This summative assessment limits potential in enhancing teaching and learning which makes learners not to get prompt feedback to help them improve on their performance (Brooks, 2002). PA saves the teachers’ time because it takes a shorter time to mark and grade assignments using it than when a teacher marks all the books. This gives the teacher ample time to prepare for other lessons. By using PA, the teacher is able to give feedback to the pupils in a littler time than when the teacher uses traditional method of marking. PA was introduced with an intention to encourage students to take responsibility for their learning. It makes them feel valued because their suggestions are put into account. According to Irons (2008) PA encourages dialogue between the teacher and learners themselves as they negotiate the best assessment criteria when making a rubric to evaluate their work. This makes students really understand what is required of them. Phil Race et al, asserts that students learn deeply when they have a sense of ownership of the agenda and if PA is done using the students design, there tends to be a sense of ownership of the criteria used than when they apply the tutors’ criteria. Furthermore, PA allows students to learn from each other’s successes. In some instances students notice that the work they are assessing is better than their own efforts, therefore they can benefit from the work of the most able in the group. Similarly, it helps students to learn from each other’s weaknesses too. When they discover mistakes in their peers work, it is usually good for them as the awareness of ‘what not to do’ increases and therefore refrain from making the same mistake. (Phil et al 2006) Development My practicum was in a primary school in Dar es Salaam city. I was allocated standard seven to teach English. Standard 7A is rather a large class with a roll of fifty three pupils. Boys were twenty eight while girls were twenty five. All were present. This was a double English lesson of forty minutes each. The Topic was Comprehension, Sub-topic; The library; Lenders and Borrowers. My main objectives were; by the end of the lesson, pupils should be able to read, understand, formulate questions, discuss and be able to evaluate their peers work using a rubric. I made a detailed lesson plan showing the teachers and learners activities. My teaching and learning resources were standard seven text books, dictionaries, flash cards with new words written on them, pictures of a library. The lesson started at 8. 00am to 9. 20am. Implementation I introduced the lesson with a vocabulary song as a brainstorming activity that was led by one of the pupils. I explained what I expected of them throughout the lesson, then used the self-selecting method to form groups of six and told them to choose a leader. We went through the guidelines that they would follow in their discussion groups. The passage had six paragraphs so I gave each group a paragraph. The learners read the passage as they listened to one another, noted down difficult or new words, and then generated three questions from their assigned paragraph. I assisted to organise the groups and how they would present. One member quickly read their paragraph as the rest of the class listened, other members gave new words that they came across and the three questions they had formulated. As they presented their findings I was writing on the blackboard the new words they had encountered, and the questions they had constructed. Together we discussed meanings of these words as pupils tried using them in sentences and checking them out in the dictionary. I noted that discussions were being led in Kiswahili though it was an English lesson. Cummins in McKay (2008) and Ellis stated that the first language (L1) is important because sometimes learners first think in it to make meaning in English. However, the discussion was very lively and everybody tried to participate. It also concurred with Goetz (2002) that different views from learners influence the direction of a lesson creating new learning experiences for both the teacher and the learner. As a class, we discussed the questions on the blackboard then I asked them to write the work in their exercise books, collect and put them on the teachers table. Together we discussed and made a marking criterion on the blackboard. I asked the class prefect to distribute the books to the learners making sure that one did not mark his or her own book. They carefully used the rubric to mark their peers work, then returned them to the owners to check and in case of any complains i moderated and explained to their satisfaction. Finally I gave each a foolscap and asked them to write down what they felt about the new method of assessment. This exercise was mainly to analyze the learners’ reflections and to evaluate myself as a teacher. Challenges My first challenge was the English teacher assigned to me was not co-operative. He was not willing to hand over a candidate class to me. I made him understand that my input would be beneficial to his professional development and the students’ grades. During group work, some learners took it for story telling time. I had a rough time controlling the noise and putting them back to focus. The chosen group leaders helped me have order in the groups and ensured participation of all members. Code switching was common as I related with the learners and as they interacted in their discussion groups. It was a challenge because they did not have the confidence to express themselves. Very few picked courage and participated in English. The rest when picked upon would request to speak in Kiswahili. I encouraged them to have confidence and to continue speaking in English because practice makes perfect. The learning environment was not very conducive. The floor was dusty and had pot holes. This was likely to cause health problems and injury. Due to the large class, desks were not enough. Learners shared four or five per desk  which was quite uncomfortable. I advised the administration to discuss the matter with stakeholders so that the class would be repaired and desks added. This class did not have any teaching learning materials on the walls. They only had text books which were inadequate in a ratio of 1:5. Sharing was a problem because not all could access them. I advised the teacher that teaching and learning aids helped students to construct knowledge for themselves and develop effective learning strategies, thus laying a solid foundation for life-long learning. I also urged him to improvise teaching aids by using locally available materials for example, carton boxes to write on vocabularies and sentence structures and hang on the walls. I realized that peer assessment can be time consuming if practiced in a large class. Grouping learners, discussions, presentations and awarding marks consumed a lot of time which affected the next lesson. Since the school had extra classrooms, I encouraged him to create an extra stream and transfer some learners from 7A and 7B to the new stream if learners were to benefit from this kind of assessment. This is because a class of fifty three was too large putting into consideration the slow learners and learners with special needs who needed special attention. Conclusion Peer assessment had good impact on the teaching learning process where the learners and I jointly got involved in the assessment process hence owning the entire peer assessment procedures integrated in the lesson. This resulted into meaningful learning where feedback was instant. However, there were some challenges which we jointly addressed with the learners. For PA to be successful, meaningful procedures have to be put in place. References Black, P. &William. (1998). Assessment and classroom learning: Assessment in education,principles, policy and practice in Irons, A. (2008). Enhancing learning through formative assessment and feedback. London: Routledge. Cunning,G. K. (1998). Assessment in the classroom: constructing and interpreting tests. London: RoutledgeFalmer. Irons, A. (2008). Enhancing learning through formative assessment and feedback. London: Routledge. Race, P. , Brown, S. &Smith. (2006). 500 Tips on assessment (2nd edition). London: Routledge. Shepherdson, D.

Aloha Case Essay

1. What should be Aloha’s competitive strategy? Low cost? It is difficult for Aloha to compete with the industry giants like Nestle, P&G and Phillips Morris on low cost. The reason is simple – volume. These industry giants have much higher volume than Aloha and enjoy a tremendous advantage in economies of scale. It is probably suicidal for Aloha to try to adopt a low cost strategy. It will probably be crushed like an ant, unless the giants play â€Å"oligopolists† and charge high prices to maximize profits. Differentiation; i.e., selling gourmet coffee a la. Starbuck? It is probably easier for Aloha to position itself as a gourmet coffee maker, catering to the yuppie type and charging a premium price for a coffee experience different from that offered by â€Å"regular† brands. Differentiation seems to be the choice strategy for small companies in that its success does not rely on size or volume; anyone with little resources but a great idea can be the David that slays the industry Goliaths. Examples abound: Ben & Jerry in ice cream and Paul Newman in spaghetti source. In fact, while the case tells us little in this regard, I suspect that Aloha has been able to survive in this competitive industry for all these years and seems to be thriving entirely because it started out occupying a special market niche and positioning its coffee as a gourmet brand. 2. How should the roasting plants, and marketing and purchasing departments be evaluated? Roasting Plants Given the differentiation strategy, the roasting plants should be treated as a profit center, as it is already now. That is because the differentiation strategy can be successfully implemented only if the quality of the coffee lives up to its image as a gourmet brand, and evaluating plant managers on profit, rather on cost alone, motivates the managers to constantly improve the quality of the coffee and maintain it at high levels. In contrast with plant managers evaluated on cost alone, plant managers evaluated on profit are penalized if they sacrifice quality on the altar of cost minimization; when quality declines, so will revenue and profit. On the other hand, if Aloha pursues a low cost strategy, then the plant managers should be evaluated on cost control alone. For a firm adopting a low cost strategy, volume is the king in order to achieve economies of scale and the customers targeted are less conscious of the quality of the coffee brands they drink. Thus, keeping cost down would be the primary objective for the plant managers. Marketing Department Since Aloha positions itself as a gourmet coffee maker, the objective for the marketing department is to keep both the price and gross margins high. Volume would not be very important as the firm knows that it only appeals to a limited group of coffee connoisseurs. Thus, the marketing department should be treated as a revenue center and annual evaluation of its performance should be based on a comparison of actual prices with target prices. Alternatively, marketing could be treated as a â€Å"pseudo† profit center with its â€Å"profit† defined as sales minus standard cost of coffee sold. If a low cost strategy is pursued, then the marketing department should be treated as a revenue center as well. But the focus now is on volume, or more precisely, volume growth. Thus, the marketing manager and his lieutenants should be constantly reminded of the importance of sales growth over time and be rewarded for good sales growth. Purchasing Department The purchasing department currently purchases coffee on both the spot and forwards markets. The policy is to make purchase commitments (forward contracts) based on maximum potential plant requirements and sell the rest on the spot market. That sounds like speculation. One may argue Aloha should meet its need for coffee beans only on the spot market and refrain from the speculation business, which is distracting attention from is main business – grinding and selling gourmet coffee. A counter argument is that good coffee traders probably can spot market trends others cannot and are able to reduce the cost of coffee beans by purchasing forward contracts. I question that argument because it is doubtful that any market participants can â€Å"beat the market† and consistently purchase coffee beans on the forwards market at a lower cost than on the spot market. One drawback of the policy of buying forward contracts is it allows the purchasing department to transfer the most costly coffee beans to the plants and make the plants shoulder losses from their trading mistakes. Buying on the spot markets means that the purchased amount is equal to the need of the plants for coffee beans, and thus the purchasing department would not be able to burden the plants with high-cost beans and keep low-cost beans for themselves to boost trading profit. If the purchasing department is forbidden to play the forwards market, performance evaluation for the department is easy. It would be treated as a cost center, and the cost it incurs for coffee bean purchases will be compared with market price averages in the periods that the purchases take place.

V-Guard Industries

What started in 1977 with two employees and a burning passion is now a force to reckon with in the Indian electric and electronic goods panorama. Our untiring commitment for performance, cutting edge technology, innovative design and dependable service standards have lead to unrivalled product quality and a trusted brand image. At V-Guard the principles that motivated our success remain unchanged: The passion of our early years and our quest for excellence.Through stringent quality measures, reliable products, talented people and a responsible approach to business and global citizenship we continue to steadily capture the hearts of the people. In 1977, Kochouseph Chittilappilly began a small manufacturing unit for voltage stabilizers with a vision and a capital of Rs 1,00,000 borrowed from his father. He soon established V-Guard Industries as a household name. V-Guard became the synonym for voltage stabilizers across South India.The company soon extended their range of products to in clude Pumps & Motors, Electric Water Heaters, Solar Water Heaters, Cables, UPS’s, and Ceiling Fans. V-Guard continues to remain at the helm through rigorous research and development. R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. R&D for electronic products and electric geysers are carried out in Cochin while electro-mechanical products, electrical wires and solar water heaters are the strong V-Guard continues to remain at the helm through rigorous research and development.R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. R&D for electronic products and electric geysers are carried out in Cochin while electro-mechanical products, electrical wires and solar water heaters are the strong point of the Coimbatore R&D lab. State of the art production centres ensure consistency and quality throughout the product range. Workforce being the core asset of any organisation, V-Guard has an employee strength of more than 1750 and over 5500 indirect employees through its SHG initiatives.With over 200 distributors and service centres and more than 10,000 retailers serving the needs of over 50 million customers, V-Guard stands as a market leader. News | Investor Relations | CSR | Careers | Contact Us | Privacy policy | Terms of use | Disclaimer | Site Map  © 2011 Voltage Stabilizers, Electrical Wires, Water Heaters, Water Pumps, Voltage Stabilizers| V-Guard Industries Ltd. All Rights Reserved Web Design powered by DREEME point of the Coimbatore R&D lab. State of the art production centres ensure consistency and quality throughout the product range.Workforce being the core asset of any organisation, V-Guard has an employee strength of more than 1750 and over 5500 indirect employees through its SHG initiatives. With over 200 distributors and service centres and more than 10,000 retailers serving the needs of over 50 million customers, V-Guard stands as a market leader. News | Investor Relations | CSR | Careers | Contact Us | Privacy policy | Terms of use | Disclaimer | Site Map  © 2011 Voltage Stabilizers, Electrical Wires, Water Heaters, Water Pumps, Voltage Stabilizers| V-Guard Industries Ltd.All Rights Reserved Web Design powered by DREEME About us CSR * Directors * V-Guard Story * Quality Control We believe in the amalgamation of corporate management, sustainable development and global responsibility in working toward a better society and thereby a better world. We are committed to greening our environment, supporting the less fortunate and nurturing the downtrodden. Extending a hand in support of education Kerala industrialist donates kidney to save a life ROTARY-BINANI ZINC CSR AWARDV Guard Industries was awarded the ROTARY-BINANI ZINC CSR AWARD (Private Sector) by the Rotary Club of Cochin Metropolis, in association with NIPM Kerala Chapter and ICAI, Ernakulam Branch for Best Corporate Social Responsibility Initiative by a company in the State of Kerala. Our Joint M anaging Director Dr. George Sleeba receiving the award. The Thomas Chittilapilly Trust The Thomas Chittilapilly Trust was founded by Kochouseph Chittilapilly, in memory of his late father, C. O. Thomas. It is an extension of the philanthropic and responsible values espoused at V-Guard.It is dedicated to extending its reach to areas of health, education and care. The trust provides health insurance cover for 1314 families from financially backward classes, 922 families at Tholur Panchayat, Kerala and 105 families in Ramanagaram Taluk in Bangalore, Karnataka. It also conducts free health camps at villages and backward areas where the reach of proper health care is absent. It sponsors the education of 1587 school children from economically backward sections in Thrissur and Ernakulam Districts in Kerala and Ramanagaram Taluk, Bangalore.The trust has also made substantial contributions to NGO’s working for various social welfare causes like Udhavumkarangal and the SOS village. It has also donated generously to many national level causes and relief funds like the Prime Minister's Relief Fund, Kargil war victims, relief for the earthquake victims of Latur and Gujarat, victims of the Orissa cyclone and the Tsunami Relief Fund of the Prime Minister as well as the Chief Minister. Shantimandiram An old age home for women, providing shelter and care for those who are unable to care of themselves in Parappur Village, Trissur, Kerala.It is managed by the Sisters of CMC Nirmala Province in whose able hands the inmates receive love and care irrespective of caste and community. The facility accommodates 60 inmates at a time and is recognised by the Board of Control for Orphanages and other Charitable Homes, Kerala. True to its name, all facilities are provided free of cost and it is a haven of peace and tranquility where the inmates spend the evening of their lives in dignity and comfort. Shanthimandiram celebrated its first anniversary on 29th May 2010 along with the I nmates. The function started with the blessings of Fr. Franko Kavalakkatt, Vicar, Parappur Forona Church.Various cultural programmes have been performed by the inmates of Shanthimandiram. The function got enriched with the Folk dance by Managing Trustee and family. The sisters of Shanthimandiram also involved with the cultural programmes. Social Welfare Fund- an employee CSR activity Social welfare consciousness being embedded in V-Guard work culture has motivated the employees to join hands in reaching out in charity. The Social Welfare Fund was created out of the goodwill of the employees who collate funds and donate towards cost of medicines for the poor in the cancer ward at the Ernakulam General Hospital.Stabilizer SHG activity Since its inception V-Guard has been providing a mutually beneficial income generating option to women. Women who have grouped themselves to form SHG’s (Self Help Groups) are distributed assembly kits for voltage stabilizers. An efficient distribu tion and collection system networks the women with the company and has been a resounding success for decades. It provides a stable income for their households and in turn emancipation from poverty. News | Investor Relations | CSR | Careers | Contact Us | Privacy policy | Terms of use | Disclaimer | Site Map 2011 Voltage Stabilizers, Electrical Wires, Water Heaters, Water Pumps, Voltage Stabilizers| V-Guard Industries Ltd. All Rights Reserved Web Design powered by DREEME About us The V-Guard Management * V-Guard Story * Quality Control * CSR He is a post graduate in Science, majoring in Physics from Calicut University. He started his career as a supervisor in an electronics company, where he worked for three years. In the year 1977, he started a SSI Unit engaged in the manufacturing and selling of Electronic Voltage stabilizers. He is one of the founder Promoters and has motivated the Company to succeed in its business.He has been the Managing Director of the Company since its incept ion and has taken Company to its current levels of stature and recognition with his experience and vision. In April, 2012 he passed the baton on to his son Mr. Mithun Chittilapilly as the Managing Director, assuming the post of Executive Vice Chairman of the company and on November 1, 2012, when Shri. P. G. R. Prasad stepped down, he took over as the Chairman of the Board of Directors. He is the recipient of numerous awards, which were bestowed on him for his exemplary performance in business.Among them are Business Man of the Millennium 2000 from Rashtra Deepika, Tourism Man of the year from â€Å"Destination Kerala and Samman Pathra Award for top income tax payer from Hon'ble Union Minister of State for Finance. As the Managing Director, Mr. Kochouseph has been the main driving force behind the company's sustained growth. more >> Shri. Cherian N. Punnoose, a Fellow member of Institute of Chartered Accountants of India, joined V-Guard as Vice Chairman of the Board of Directors. Fo rmerly Director of Finance at Kochi Refineries Ltd. (KRL), he was also on the Board of Pertonet CCK Ltd.He has 40 years of experience in the field of Finance, Audit and Administration. Served KRL for 25 years in various capacities prior to becoming a member of the Board of Directors. Prior to joining KRL he also served Bharat Heavy Electricals Limited and International Airports Authority of India. He has undergone short term training in Advanced Financial Management Techniques in Strathclyde Business School of the University of Strathclyde, Glasgow, UK He is a postgraduate in commerce, Certified Financial Planner and a Research Scholar with School of Management Studies of Cochin University of Science and Technology.He joined the company as an Independent Director on 16th August 2007. He is a member of Executive Committee of National Stock Exchange of India Ltd. , National Securities Depository Ltd. , BNP Paribas Personal Investors, Paris and Cochin Chamber of Commerce and also a Man aging Committee member of ASSOCHAM and KMA. He is also a member of Confederation of Indian Industry, Kerala State Council and Capital Market Committee of Federation of Indian Chambers of Commerce and Industry. Charter member of Tie, Kerala.He has also been awarded the Business Man of Kerala by Business Deepika, Excellence Award from Kerala Management Association and Dhanam Business Man of the Year, 2006. Presently, he is the Managing Director of Geojit BNP Paribas Financial Services Ltd Mr. Nair was appointed as the Non Executive Independent Director of the Company on 27th May 2009. Mr. A K Nair holds a Bachelor’s degree in Mechanical Engineering with Masters in Business Administration and has over 45 years of Industry experience specially in the filed of Engineering, Finance and General Administration.Mr. A K Nair has served Kerala State Industrial Development Corporation and Nitta Gelatin India limited as Managing Director and is presently on the Director Board of many othe r companies. He is a post graduate in Finance from University of Melbourne, Australia. Mr. Mithun K Chittilappilly after completing his graduation in Commerce joined V-Guard to be trained in the various departments of the company, ranging from Finance to Marketing.In January 2005, he took a break from work for a year and a half to pursue his post graduation in Finance from University of Melbourne, Australia. After graduating in May 2006, he joined the Company as Executive Director and in 2012 was appointed as the Managing Director of the Company. Dr. Sleeba has been inducted as an Additional Director of the Company with effect from 27th May, 2010. He has also been appointed as the Joint Managing Director of the Company with effect from 1st June, 2010. Dr.George Sleeba is a Graduate in Mechanical Engineering with First Class Honours from Kerala University and M Tech in Industrial Engineering from IIT, Madras, Dr. Sleeba has a Post Graduate Diploma in Management from All India Managem ent Association (AIMA) and Doctorate in Social Sciences from the Cochin University of Science & technology (CUSAT). He has undergone a three month Senior Management programme as a Colombo Plan Scholar in UK organised by the British Council and holds a certificate in Training & Development from the Institute of Training & Development, UK.Dr. George Sleeba was the Former Chairman and Managing Director of FACT Ltd, a multidivisional corporation with more than Rs. 2300 Crores turnover and 4000 employees – the biggest Central PSU in the State of Kerala. He has proven managerial competence and academic excellence. He has more than 38 years of outstanding contribution to the industry in various functional areas of management, of which 30 years had been in FACT in senior management positions such as General Manager, Executive Director, Technical Director and as Chairman & Managing Director.He had been the Managing Director of two State Govt Undertakings – Travancore Cements Lt d and Travancore Sugars & Chemicals Ltd. He has also served as a Consultant to the Govt of Kerala for revival of sick units in the Public Sector. He is a member of the Industrial Relations Board of the Govt of Kerala. He is recognized as a turnaround specialist, credited with transforming the ailing FACT into a growth oriented, diversified, profit making company.In recognition of his contribution to the industry, he has been awarded the Lal Bahadur Shastri National Award for professional excellence in public sector, Padmasree Paul Pothen Award for professional excellence, Merit Award from FACT for outstanding performance, Jaycees Award for Processional Achievement, Rotary International Award for outstanding professional from industry, Life Time Achievement Award from NIPM from Palakkad Group, Outstanding Achievement Award for revival of FACT from Kerala Darshana Vedi an NGO.Management Discussions 1. ECONOMIC SCENARIO AND INDUSTRY OVERVIEWAfter the global economic recession, many of the world economies are growing in a slowpace even today; however, the Indian economy had showed faster recovery from the secondhalf of 2009-10 and has achieved robust and steady economic growth during the fiscal2010-11. With impressive growth in major sectors like agriculture, manufacturing,services, automobiles and realty, the country’s GDP rate has grown by 8. 5% during thefiscal 2010-11.Indian consumer industry also witnessed good growth during the year under review. Increasing urbanisation coupled with high disposable income of individuals and a surge inadvertising has been instrumental in bringing about a sea change in the consumer behaviorpattern and has resulted in increased consumer spend towards branded products both inrural and urban markets of India. 2. OVERALL PERFORMANCEV-Guard continues to enjoy a leading position in the electrical and electronic consumermarket in the country.With a large variety of products, strong brand equity and widelyspread distribution ch annel, the Company enjoys a unique position to cater to the consumerneeds of various segments. The Company achieved net sales of Rs. 726. 34 crores during theyear under review, charting a growth of 59. 96%, over the net sales of Rs. 454. 09 croresfor the previous year. Following the robust growth achieved in sales, the Company recordeda Net Profit of Rs. 39. 70 crores, without considering exceptional profit of Rs. 3. 63crores during the year under review, which is 55. 84 % more compared to the previous year.The contribution from Non-South Indian markets in the turnover is more than Rs. 160. 00crores in the fiscal 2010-11. The products that accounted more to achieve the sales werewires, stabilizers and pumps. BUSINESS REVIEW3. 1 VOLTAGE STABILIZERSThe Company’s flagship product Voltage Stabilizers has achieved a turnover of Rs. 166. 82 crores during the year under review, which is 23% of the total net sales. Pursuantto the surge in the consumer durable industry there was a sig nificant increase in the saleof white goods like refrigerators, air conditioners, washing machines etc. which hasresulted in an increase in the sale of stabilizers for air conditioners, refrigerator etc.During the year under review, the product has grown by 44. 73% in value, when compared withthe sale of previous year. New models of stabilizers meant for air conditioners were introduced considering thelocal requirements of non-south Indian markets with reduced cost. New models were alsointroduced for tread mill, washing machine and micro wave oven. The Company’s persistent efforts o maintain the quality of the product, bringingout improvements on an on-going basis by introducing new models that meets the localmarket demands, focused R & D efforts and strong channel network across the country,have all contributed to maintain its dominant position in the sector. The main threat faced in the product line is the seasonal nature of many of the whitegoods and the aggressive campaig n by the manufacturers of the white goods stating that theappliance contains in-built stabilizers. Besides these, the increasing inflation rate,competition from the unbranded segment, improved power distribution etc.May hamper thefuture growth of the product. During the year under review, the Company came out with an ad campaign to overcome theimpact of the claim of the manufacturers of the white goods that their appliance containsin-built stabilizers which has helped to create awareness on the retailers and customershow the stabilizers protects the appliance during the power cut and also from the voltagefluctuation when the power comes back. Through this awareness creation ad, it was able tocreate a positive impact on the mindset of the consumers on the need for a stabilizer.Your Company is expecting the consumer industry to grow in a good pace in the currentfiscal and this will create an increased demand for appliances like LCD TV, refrigerators,air conditioners and consequently a n impressive growth in the stabilizers suitable forthese appliances. Focus is being given to expand the marketing network to rural marketsand other untapped markets as well as to increase the sale in the new segments ofstabilizers for LCD TVs, tread mill, washing machine etc. 3. 2 WIRING CABLESYour Company is one of the leading manufacturers of wires in the branded segment in thecountry.Total sales achieved in the wire segment for the year under review was Rs. 206. 05crores and it accounted for 28. 40% of the total net sales of the Company. Growth during the year under review was driven by the increased demand from sectorslike building and construction, automobile, aviation, energy, engineering andtelecommunications. Construction industry has revived considerably, after the economicslowdown and as a result, there is an overall improvement in the demand for wires. Thegrowth in the sales in terms of quantity and value was 35% and 68% respectively, whencompared with the sales of previo us fiscal.Capacity utilisation of the factories werealso considerably improved during the year under review. Increase in the volume andefficient purchase of raw-materials resulted in better sales growth and profitability. The major strength of this product segment is good network for distribution, increasedbrand image in south and non-south Indian markets and better quality of products. However,brand awareness is to be further increased in the non-south Indian market and efforts areto be made to procure more orders from Govt. departments, various public and privatesector organizations etc.Moreover, high volatility in the price of the majorraw-materials is one of the major reasons for low margin. Risk associated with theincrease in copper price can be mitigated by efficiently planning the procurement ofcopper and also keeping the inventory of wires at low levels. As major growth sectors in the country is expected to come out with impressive growthduring the fiscal 2011-12, the way ah ead for the product seems to be good and focus willbe given to tap the potential in the rural parts of the country and also increase themarket share of the non-south Indian market.As the construction industry is expected togrow further, efforts shall be made to procure more project / institutional orders. 3. 3 PUMPS AND MOTORSDuring the year under review, the Company was able to achieve moderate growth in thepump segment consisting of single and three phase pumps. Impressive sales was achieved inthe first half of the fiscal, however due to the extended monsoon, growth was sluggishduring the second half. Total sale achieved was Rs. 121. 00 crores, showing a growth of 42%over the sales achieved during the financial year 2009-10.The product line was able tocontribute 16. 65% of the total net sales of the Company. New models were introduced as per the geographical requirements and efforts were madeto increase the brand visibility especially in the non-south Indian markets and also inthe rural and semi urban areas. With the support of more below the line activities,increased penetration was achieved in respect of three phase pumps in tier II & tierIII cities. More number of Dealers were appointed in unrepresented areas of non-SouthIndian markets with a view to expand our marketing network.The Company was also able tointroduce 5 star rated models suited for different segments of customers. Sale of the product may get affected due to climatic conditions and also there is stiffcompetition from the players both in the organized and unorganised sectors. Non-availability of skilled man power from the industry may also hamper the growth of theproduct. Your Company is planning to give more concentration in new market segments withproducts like agricultural pumps, motors & industrial pumps and also three phase pumpsin a big way. 3. ELECTRIC WATER HEATERS ( GEYSERS)Electrical products segment has shown a good growth in the country during the yearunder review contributing to an impressive growth in the product line. Seasonal factorslike good monsoon rains, early winters in the northern parts of the country have alsofavoured the growth of the product. During the year under review, the total sale achievedwas Rs. 60. 00 crores which is 62% over the previous year’s sale of Rs. 37. 00 crores. Sale of Gas water heaters introduced in the previous year was extremely good.Dealer network for the product was considerably increased both in the urban as well asrural markets. During the year under review, more number of economy models was introducedbesides 5 star rated models that ensures reduction in the usage of energy. Your Companywas able to introduce vitreous enamel tank to increase the life of the tanks and thischange has been well accepted in the market. The product has got good market potential in non-south India due to the climaticcondition and the same can be capitalized by increasing the brand awareness and also theconfidence level of the Dealers.In case, the sale price of solar water heaters gets reduced considerably in future dueto alternate technology in manufacture or by grant of high subsidy by the Government,there is a likelihood of certain segment of customers shifting to solar water heatersthereby affecting the sale of electric water heaters to some extent. Moreover, powershortage prevalent in many parts of the country and increasing cost of power may alsoaffect the future growth potential of electric water heaters.Your Company is planning tointroduce new models and more star rated models to reduce energy consumption and forreduction in operational costs as a strategy to maintain the growth momentum. 3. 5 SOLAR WATER HEATERS:With a view to conserve electrical energy by curtailing power consumption in house holdappliances and industrial equipment, the Government is encouraging the use of alternate orrenewable energy in place of electrical energy in a massive way. Further, to encourage theuse of solar thermal devices for heating water, the Government has introduced subsidy tothe end consumer.Many nationalized banks are also providing loans at cheaper interestrates for purchase of solar water heaters. Many of the state governments in the countryhave mandated the use of solar water heaters in commercial segments facilitating increasedsale of higher capacity industrial and commercial models. These steps are expected toaccelerate the growth of the solar water heater industry in the coming years. To take advantage of the emerging scenario, your Company has introduced solar waterheaters with improved and innovative designs for varying applications with a view toexpand its market share in domestic and commercial segments.During the year under review,the marketing network for sales of solar water heaters was reorganized with introductionof direct sales to customers in major cities, to facilitate getting more project orders. Your Company is also enjoying superior technology in the manufacture of solar water heaters that give longer life of inner steel tanks, thus providing an edge over thecompetitors in the segment. All these efforts have resulted in increasing the turnover of solar water heaters toRs. 22. 00 crores during the year under review registering a growth of 34% over theprevious year’s turnover of Rs. 6. 40 crores. Considering the future growth potential, your Company is on the threshold of setting upa major manufacturing facility for solar water heater with improved technology atPerundurai, near Erode, Tamil Nadu, in the land taken on lease from SIPCOT and the newmanufacturing unit is expected to be commissioned by the third quarter of the fiscal2011-12. This improved technology is intended to mitigate the present problem of corrosionof inner tank of solar water heaters in hard water areas. An investment of Rs. 8. 00 croresis envisaged for the project.Your Company has also initiated the process for obtainingCRISIL rating for Solar Water Heater – Division, that will help the consumers toavail the subsidy announced by the Ministry of New and Renewable Energy (MNRE)while making purchases of solar water heaters. However, possibility of further increase inlending rates may have a negative impact on the purchase of solar water heaters utilizingthe loans from commercial banks. 3. 6 FANSGrowth in the electrical products segment in the country has supported the fan industryalso to achieve an impressive growth in the year under review.In 2010-11, your Companyachieved a net sale of Rs. 53. 00 crores, which shows 107% growth over the net sale of Rs. 25. 60 crores, recorded in the previous year. Good range of products in the ceiling fansand new models of table, pedestal and wall mounting fans through imports and decorativemodels in ceiling fans have enabled the Company to achieve higher sales and improve theprofitability in the product line. The Company was also able to improve the sale in thenon-south Indian market by appointing more number of channe l partners and alsoconcentrating in the rural markets of various parts of the country.As the booming construction industry is expected to give a fillip to the electricalsegment industry, Your Company is confident of increasing its market share in the comingyears in the product line. It is also planned to appoint more number of dealers in theunrepresented areas to expand our marketing network. Your Company is also carrying outcontinuous R & D activities in its pilot production unit located at Kala Amb, toreduce the cost of production, improve the quality and reliability and to introduce lessenergy consuming models.More thrust is also given to capture more projects orders both from the Public andPrivate sector organizations. It is also proposed to introduce industrial exhaust fans tomeet the requirement of industry in the coming years. Sale of the product is highly dependent on the seasonality and also the growth in therealty sector. If the climatic conditions are not favourable, the sale may get affected. Moreover, competition from the unorganized sector is also a threat. To overcome thecompetition from the unorganized sector, your Company is involved in increasing its brandawareness by doing Below The Line activities.With continuous R&D and withintroduction of more models of energy efficient fans, your Company is confident ofincreasing its market share and profitability in the coming year. 3. 7 POWER & CONTROL CABLESYour Company embarked into manufacture and marketing of LT Cables in 2009 by setting upa manufacturing facility at Coimbatore. LT Power and Control cables are mainly used inpower generation and distribution plants and also in electrical systems within thepremises. As the power sector and construction industry are growing at a faster rate, goodgrowth potential is expected for the product. The Company achieved a net sales of Rs. 2. 00 crores, during the year under review and registered a growth of 165% over theprevious year. Order book consists of cl ients from major organizations from public andprivate sectors. Good brand image, consistency in quality of products and network withstrong dealers are the main growth drivers in the product line.The Company plans to grow further in the coming fiscal and increase its capacityutilization by getting more orders from Govt. and private institutions. 3. 8 UNINTERRUPTED POWER SUPPLY (UPS) SYSTEMSDuring the year under review, India’s personal computer (PC) market registered agrowth f 30% which is the highest since the year 2007. Nearly 25,00,000 PCs were shippedto Indian consumers, raising the overall sales by 26 per cent in the period. The demandfor UPS in India is expected to be robust, especially from rural and semi-urban areas,where the rapid development in the IT infrastructure and elongated power cuts and loadshedding is more, compared to what urban areas experience. During the year under review,the product line UPS has made an incremental growth in sales both in terms of value andvolume.Your Company was able to achieve net sales of Rs. 7. 00 crores, therebyregistering a growth of 56% over the previous year’s sale of Rs. 17. 36 crores. The factors that drive sustainable growth in this segment are the quality andreliability of products, competitive prices, availability of the product through a widedistribution network and prompt after sales service support. Your Company is adoptingstrategies for penetrating the B and C class cities to ensure growth in this product line. Growth is also expected from hospitality industry as well as educational institutions,where the usage of UPS is more.However, UPS is as an ancillary product of desktop computers and the demand of UPSdepends directly on the demand of desktop computers. The sales growth of Laptops isindirectly affecting the sales of UPS in the Tier I and Tier II Cities. Your Company istaking steps to increase the range of models in the category of Line Interactive UPS andonline UPS for wide range of ap plications as a strategy for increasing sales. 3. 9 DIGITAL HOME UPSDigital Home UPS industry is poised to grow aggressively in the coming years.The acutepower shortage and load shedding stipulated by various State Governments and frequent longhour power failures have contributed to the growth of the product line in a big way. During the year under review, net sale achieved was Rs. 22. 00 crores, registering a growthof 150% over the previous year’s sale of Rs. 8. 77 crores. In the year under review,the product reach was increased by making it available throughout the country byappointing number of Direct Marketing Associates and strengthening the marketing network.Your Company has also introduced battery for the Digital UPS during the fiscal 2010-11. Considering the huge market potential, the Company is confident of increasing the salesmany fold in the coming years. 4. OPPORTUNITIES & THREATSYour Company is engaged in the manufacturing and marketing of various products whichf orms part of the segments like electronic and electrical, consumer durable, agriculture,construction and power. Sales growth of the each product vertical is having a direct nexuswith development of the core sectors of the economy.As the Indian economy is on a fastgrowing pace, all the key sectors are also showing excellent growth. The Indian consumerdurable industry witnessed a tremendous growth during the year under review. Changinglifestyle, higher disposable income coupled with greater affordability, boom in the realestate and housing industry and a surge in advertising has been instrumental in bringingabout a sea change in the consumer behavior pattern. Rural markets and small towns haveshown promising demand for durables and prosperity in rural India has been one of themajor driving forces for rural growth.Though the economy is growing in a fast manner, the high inflation prevalent in thecountry may affect the growth of the sectors like construction, consumer durables,agricultu re etc. It may also affect the purchasing power of the people and slow down themovement of white goods. Besides, consumers are more aware of energy efficient appliancesas they are proactively asking for star-rated refrigerators, air conditioners, waterheaters, pumps etc. If the Company fails to introduce energy saving models, it will befacing difficult situation to market the products.Moreover, in the highly inflationaryregime, price of the raw-materials may increase considerably leading to increased cost ofproduction. Attempts to pass on the price escalation to the consumer, may lead to, peopleopting for unbranded products, considering the price variation. 5. FUTURE OUTLOOKThe Indian economy is expected to maintain the growth momentum in the coming years. With the existing product range and by introducing new models which suits with the localrequirements of various markets and by providing good after sales service, your Directorsare confident of achieving desired growth levels and improve the profitability further.Possibility of adding one or two products coming in the home appliance segment is alsounder consideration. Thrust will be given to strengthen the existing manufacturingfacilities by making additional investment wherever required. Efforts will be taken toimprove the brand awareness in the new markets and more penetration will be made in thesemi-urban and rural areas. 6. RISKS AND RISK MITIGATIONThe Company has an Enterprise Wide Risk Management System in place and has laid downprocedures for risk assessment and its mitigation.A two level committee monitors therisks and its mitigation measures on a regular basis. The lower level consists of 4Product Risk groups each headed by a VP and comprising of concerned product heads andrepresentatives from other functions like Finance, Systems, Customer Service, HumanResource, Legal etc. The apex body, known as Risk Management Team is headed by theExecutive Director and comprise of Sr. Vice Presidents, Vice Pres idents, Chief RiskOfficer, Assistant Risk Officer and heads of various Product Risk Groups as members.The Product Risk Groups holds periodical meetings and review the risks and mitigationmeasures in the respective product groups and submit their reports along with the minutesof the meetings to the Risk Management Team, which review and consolidate the Risk reportand submit quarterly reports before the Audit Committee for its review and recommendationto the Board. The Company is also maintaining Risk Registers for each product and the sameare updated on regular basis.

Quality management - M Coursework Example | Topics and Well Written Essays - 1000 words

Quality management - M - Coursework Example Both the customers are important for the development of the company. Quality is one of the major elements, which helps the customers to make the decision about the product and/or services and it also meet the needs of the customers. Therefore, Tatweer Petroleum focuses on strategies to maintain quality and uses advanced technology to satisfy the demand of internal as well as external customers. In this respect, quality is important for internal customers with the aim of enhancing different aspects that include morale, communication, productivity and operational alignment. Similarly, quality is vital for external employees, as they are able to consume products based on their preferences, which in turn ensure better returns and brand value for the company. Subsequently, the company is able to maintain a healthy relationship between stakeholders and accordingly, an effective workplace environment can be maintained (Tatweer Petroleum, 2015; Lin, 2010). Quality is the degree through which the features of the products meet the present values. In the present day scenario, ‘total quality management’ (TQM) has received worldwide attention and several industries adopted TQM mostly in the developed countries to provide products and/or services in accordance with the needs of the customers. It is important for the progress and improvement in the areas of cost, quality reliability, innovative efficiency and effectiveness of a business. Presently, every organisation follow as well as implement TQM program for the enhancement of the quality of the products, satisfy the demand of the customers and the development of an organisation (Willey, 2015). Quality management is considered as the function, which is used to confirm the products and the operation of a business to meet certain standards or values. The design quality standards and the process quality standards have several major differences. Design quality focuses on the

The importance of professionalism within the construction industry Essay

The importance of professionalism within the construction industry - Essay Example For the construction industry, professionalism is important as it avails self-identity. The self-identity stems from the professional firms that personnel within the industry have created. For example in the engineering and architecture industry that have professional bodies, which act as reglators of the graduates who wish to be recognised as qualified, trusted, and capable professionals. The self-identity is also created through professionalism by the belief that exists among the public domain and the community at large that members of these bodies work to serve them (Murray & Dainty, 2013). Professionalism in the construction industry has also aided in ensuring that the experts in this industry are not money-minded, but work to ensure that their customers get the best and serve the needs that the society wants to be addressed and solved. Hence, an aspect of discipline is instilled in the industry through professionalism. Without discipline, any profession is bound to fail in the l ong run. Hence, the durability of the construction industry is fortified by professionalism (Murray & Dainty, 2013). Through professionalism, the corporate social responsibility of the construction industry is enhanced. The enhancement of the corporate social responsibility serves to boost the function-ability and delivery of the industry. Delivery is of great importance to any industry, without it, the industry cannot function. It is through this responsibility that targets are set and met, which ensures that the professional conduct.

The People vs. the Profiteers by David Rose Essay

The People vs. the Profiteers by David Rose - Essay Example He works incessantly on the behalf of Americans, based in Orlando. Halliburton would be a company, as well as other private contractors, that are operating in Iraq, somehow using the money of the American tax payers. Grayson is fighting a battle against some of these private contractors, many of which are major companies such as Halliburton, plus an oil company that former Vice President Dick Cheney served as the chief executive officer for several years. However, another enemy that has jumped on board is the United States Department of Justice. While Grayson has worked in several cases where there was fraud, the Department of Justice stepped in his way when it came to trying to expose companies of fraud during the Iraq war. This is a political venture and a scandal. When considering political science in this nature, if the President or any members of his Cabinet, or Dick Cheney were aware of these things that were going on by using American money to operate business, then something should have been done. It was the administration lying to American taxpayers about where their tax money was going. It was not used to fight the war in Iraq, clothe children in the United States, help the poor or the elderly. Instead, it was money to help the rich become richer. Ironically during the war, Halliburton became very valuable with their stock jumping significantly from the start of the war to 2006. The CEO netted at least $30 million in compensation. What a crooked world we live in. As oil enthusiasts, Cheney and George W. Bush, of course they were going to help some of their buddies become more rich by operating in Iraq. One might say that it is rather coincidental that Cheney happened to be a former CEO of one of the companies in question. It seems as if it was no coincidence after all. The money was there and it was secretly slid over to these corporations. The Department of Justice is more than likely trying to step in to try to keep the scandal behind closed doors. It is similar to any other scandal that occurs on a national level that somehow ties to the administration. Nixon's expose with Watergate was one of the major blunders of that administration. This one is on a different scope entirely and affects millions. The article by Rose introduces the audience to one of Grayson's clients, Bud Conyers, just a middle aged man in Oklahoma who just so happened to be an independent contractor working in Iraq. He was a driver for company, Kellogg, Brown and Root, a major construction company. Prior to the war in Iraq, the Pentagon awarded money to restore the Iraqi oil industry and another that provides logistic support services to the American military. When Conyers was asked to repair a refrigerated truck in Baghdad, he found something that is jawdropping. While an engine is required to control the refrigeration from a truck, this one that had been out of operation for a couple of weeks of course would not be keeping anything inside of it cool and there seemed to be a rancid smell coming from it. Upon opening the refrigerated portion of the truck, Conyer saw pieces of a total of 15 dead Iraqis. The bodies had come from a mortuary unit of the United States mortuary sector. While it is not unusual for something like this to happen, it is clearly stated by governmental regulations that once a truck has been used to haul corpses, it can not ever again haul items for human consumption such as food or drink because of the possible diseases that could be

XMGT Checkpoint Wk2 Essay Example | Topics and Well Written Essays - 500 words

XMGT Checkpoint Wk2 - Essay Example This essay stresses that the main, crucial commonality of these values is that the standards of conduct that arise out of these values constitute the ground rules of ethics. It is through this commonality that the element of decision making is easily taken. Further more, these five values have a commonality in that all of them act as a multi-level filter through which decisions are processed. For example, being trustworthy needs to be complemented with the virtue of being caring. Equally, affirming to fairness/justice needs to be complemented by the state of accepting responsibility for one’s actions or inaction. Above all, the five values help individuals detect situations, which help them uphold their moral principles in life. This article has a personal view. Some of the author's organization values include honesty, integrity, reliability, dependability, attention to work, and cooperation. Honesty is being able to speak facts. Integrity is that quality of upholding high morals principles. Reliability talks of the ability of being able to be ‘relied on’. Dependability is someone who is dependable especially when it comes to tasks. These are the five crucial values that I have taken into consideration as per the ethics required. However, there are no major differences between organization values and my personal values since they correlate in some of the areas. This is true because when ethical scandals hit in an organization, it emerges that certain individuals in the organization have allowed their own personal values to interfere and infect the organization.

Performance Evaluations Research Paper Example | Topics and Well Written Essays - 3500 words

Performance Evaluations - Research Paper Example Center of discussion in this paper is performance evaluation as one of the crucial factors in enhancing the performance of an employee and in stimulating growth in the organization. However, the organizations that do not have a proper performance appraisal system may face difficulties in retaining and sustaining their workforce. It harms the organization as well as the well-being of the employees. Performance evaluation can be described as the process of providing feedback to the employees regarding the job efficiency as well as career guidance. It can be considered as a fair and balanced examination of the performance of an employee. Performance evaluation tends to structure the relationship with the employees of the organization thus providing legal protection to the companies. The morale and also the performance of the employees tend to improve with the help of the performance evaluation. It is because of good evaluation system the poor performers in the organizations can be ident ified and therefore various suggestions can be provided in order to improve the performance. One of the significant problems faced by the employees in the organizations is related to the performance evaluation. The workplace faces with myriad workplace problems with the employees in relation to time, money and loss of productivity. This tends to increase the overall cost to the organization. Therefore, it is significant for the organizations to prevent such problems from occurring from the very beginning. It is the performance evaluation of the staffs that assists in dealing with the complex problems related to the employees. By instilling good employee evaluation system in the organization and if used constantly with all the employees most of the problems can be prevented from cropping up in the near future. Despite the best efforts of the organizations, difficulties with the employees are bound to occur. It is during such circumstances, performance evaluation has a role to play to identify and thus deal with the complex problems. It also brings discipline at the workplace to a great extent (Delpo & Guerin, 2009). One of the challenges that the supervisors at the organizations face is the performance related problems. The supervisors who are into the profession for a longer period of time have mentioned that the performance evaluation is one of the toughest and most complex issues. However, it is worthy of mentioning that identification of the performances of the employees at the organizations is one of the main responsibilities of the supervisors. Failure to identify the poor performances at the organizations may have a negative impact upon the overall organization thus leading to lower productivity and morale of the staffs. The supervisors at the organizations need to be tactful at handling the poor performances of the employees in the organization by means of performance evaluation system. A few of the preventive measures can be taken in order to prevent s uch issues from happening. It is significant for the supervisors to communicate the set performance standards and what is expected from the employees clearly. If the employees are unaware of the expectations of the employers from them, they might not be motivated to work as per the expectations. It is not required to produce as written document

Case Coursework Example | Topics and Well Written Essays - 250 words - 1

Case - Coursework Example Interviews, simulations, and occupational tests are the basic evaluation methods used to obtain objective and consistent information from all the applicants. It is evident that the selection system adopted by Toyota is free of systemic inhibitors that influence a company’s human resource system. Job advertisements attract numerous applications from different prospective employees. Toyota received 40,000 applications for 1200 positions to diversify the competencies portfolio. Jobs are advertised on public platforms to reach as many people as possible. Firms always target to receive numerous applications to generate a vast portfolio of skills and abilities. There is always an opportunity cost attached to receiving numerous job applications (Catano, 2005). The vast competency portfolio might be hectic to cut-down the applicants to the desired number. A review of all the applications would be time-consuming. The human resource would expend most of the company’s resources reviewing the applications instead of engaging in the productive operations of the company. The review process can be automated to reduce the applicants to a realistic number. The automated system would then submit the results to the human resource team for further scrutiny. Toyota may incorporate technology into the recruitment and selection system to facilitate and improve the process. The application process should be provided on an online platform to ensure that the entire application system is automated. The basic education requirements might be programmed into the system as the first step for reviewing all applications. The process would eliminate the need for undertaking all applicants through the panel selection interview. The paper-and-pencil cognitive ability would be easier to conduct online than requiring all applicants to undergo through the process on paper. Work samples and job previews would be delivered online if the selection process is automated. The online platform would

Children Discipline for a Negative Behavior Essay

Children Discipline for a Negative Behavior - Essay Example (Michael and Pearl) lay stress on the fact that one of the major reasons why most of the parents get exasperated and end up beating up their children is because they never take care to discipline them in their early stages and keep waiting for the time until their children start displaying negative behavior. First, they are themselves not highly responsible about meeting up with many needs and demands of their children owing to their excessively busy schedule and consequently, when things start spiraling out of control, they think of no other option but to beat up their children in the hope that this way, they will learn their lessons fast. This is a deplorable strategy practiced by many parents. What is needed is that the emotional maturity level of the parents should be much higher than their child’s, so that they can keep up with the demands of their child in an effective manner. After implementing this strategy, a couple suggested in the research report that â€Å"I can't believe it; we went to a friend's house, and when I told my children to do something, they immediately, without question, obeyed.† (DrSears.com) illuminates the need to discipline the children with love and understanding by presenting a real example of a mother who loved to discipline her child by regular spanking and physical abuse. In fact, that mother was so over indulged by disciplining children with violence that she had a firm belief that spanking should be an undisputed part of any disciplinary strategy.

The Effect of Media Type on the Message of Pakistan and the United Essay

The Effect of Media Type on the Message of Pakistan and the United States - Essay Example The story has seen widespread coverage across both newspaper and television media. This report will examine one television presentation and two newspaper presentations of the story and analyze how these differ in the way that they portray the information, the impressions they give, their focus, and the effect of the medium itself on the content. The television report was aired on CBS news, titled Terrorist cell phones link Pakistan to attacks. The two newspaper treatments were by the New York Times and USA today titled Pakistan’s spy agency is tied to attack on U.S. Embassy, and Admiral accuses Pakistani agency of backing terrorists respectively. Neil Postman was an American critic as well as being an author and media theorist. He produced a number of books, with several concerning the idea of mass communication being used to share ideas, how this has declined and the role that television plays. Finally, the results will be compared to the claims of Neil Postman, who proposed that different media had the potential to shape the news that we see. He argues that the method in which news is communicated can substantially impact what is communicated, and that television news is not an effective method of providing information, as it does not provide a complete or informative picture of what is happening. The results from my comparison agree with this, with the television news producing a more sensationalized picture that left out some key information, while the newspaper reports went in to more detail about the causes and effects of the event. The Television Perspective The CBS broadcast of the story was titled Terrorist cell phones link Pakistan to attacks, however the cell phones were mentioned only at the start of the three minute report. The attack on the US embassy in Kabul, Afghanistan was carried out by a group known as Haqqani, who have ties to the Taliban. While all those involved in the attack were killed, information from their cell phones, includi ng calls made and times, was able to be recovered. This led to the determination by US intelligence that both before and during the attack the cell phones were used to call Pakistani intelligence. This discovery has lead to Mike Mullen claiming that the Haqqani network acts is a ‘veritable arm’ for Pakistani intelligence As a consequence of this link, the US claims that all activities of the Haqqani network, which includes a string of high profile attacks, has been connected to the Pakistani intelligence, with them both protecting and funding the group. They claim that the Haqqani network, which has several thousand fighters, operates from within Pakistan, and is involved in raids that cross into Afghanistan. Furthermore, Pakistan uses the network to sell violence in an effort to prevent Afghanistan from becoming a stable and strong country. The CBS story also has a large focus on a truck bombing attack that occurred a few days prior. The truck was involved in the injur y of more than 70 American soldiers, and was known about prior to entering Afghanistan through an intercepted Haqqani transmission. The commander of US troops in Afghanistan General Allen called the commander of the Pakistani Army, General Kayani, asking him to head off the attack. Kayani promised to make a call, but the truck made

Accused of witchcraft Essay Example for Free

Accused of witchcraft Essay Parris : Why not? Now there are no spirits attacking her, for none in this room is accused of witchcraft. So let her turn herself cold now, let her pretend she is attacked now, let her faint. (He turns to Mary Warren.) Faint!  Act 3, Page 85  This is when the court first has the idea of getting Mary to prove the other girls are frauds by getting her to pretend to faint. She will not because she is afraid of what the girls will do to her. Or cannot, for fear of the court  This is one of the highest points of tension in the whole play because everything and everyone is focused on Mary, relying on her in one way or another to either tell the truth or to lie. But there is so much pressure on Mary that she cant say anything. The pressure builds and builds until Mary cracks then Abigail launches a perfectly timed attack. Just when people are confused about whom to believe Abigail turns on Mary and makes them believe her.  The girls turning on Mary is a dramatically effective part in act three. This is because when the girls turn on Mary you feel sorry for her due to the fact she is torn between telling the truth to the court or joining the girls again to prevent them from accusing her.  Mary Warren, do you witch her? I say to you, do you send your spirit out? Danforth, Act 3, Page 87  When Danforth asks her this question Mary snaps and pushes herself away from Proctor.  Mary Warren, Act 3, page 88  This is when Marys delicate relationship with Proctor breaks down and she will no longer cover for him and put herself at risk from being accused by the rest of the girls.  Abigail : (Looking about the air, clasping her arms about her as though cold): I I know not. A wind, a cold wind, has come. (Her eyes fall on Mary Warren.)  Mary : (Terrified, pleading): Abby!  Mercy : (Shivering): Your Honour, I freeze! Proctor : Theyre pretending!  Hathorne : (Touching Abigails hand): She is cold Your Honour, touch her!  Mercy : (Through chattered teeth ): Mary, Do you send this shadow on me?  Act 3, Page 87  This is when the girls first start to turn on Mary, she is a very fragile person and when they start to turn on her she doesnt know what to do. She was used to pointing the finger of accusation not having it pointed at her and on her own she cant cope. So she betrays the truth and goes back to the safety of the girls and being the accuser not the accused. Mary finally breaks down and accuses Proctor of witchcraft. Fearful for her own life, Mary realizes that the only way to save herself is to accuse Proctor of coercing her into attempting to overthrow the court. In this case the accusation contains some truth: Proctor did force Mary Warren into testifying, yet in this case the purpose is to promote true justice rather than to dispute it.  Elizabeth lying to protect Proctor is a dramatically effective part in act three because there is a lot of tension when Elizabeth is brought into the court. Miller uses dramatic irony when Elizabeth doesnt know that Proctor has confessed to lechery and that they are testing her to see if Proctor was telling the truth. Elizabeth doesnt know that it is Abigail that is being tried and so she lies to protect her husband but in fact by lying she is in the eyes of the court proving that her husband is a liar. Miller uses the frustration of Proctor as his wife is lying but there is no way he can tell her that by trying to protect him she is actually getting him into more trouble Look at me, to your own knowledge, has John Proctor ever committed the crime of lechery! (In a crisis of indecision she cannot speak.) Answer my question! Is your husband a lecher!  Danforth, Act 3, page 91  You can see by this, that Danforth doesnt give Elizabeth much choice and practically puts the words into her mouth. By saying is your husband a lecher he leaves her no choice but to say no. What kind of woman would call her husband a lecher in front of a court? (There is a knock. He calls to the door.) Hold! (To Abigail.) Turn your back. Turn your back. (To Proctor.) Do likewise. (Both turn their backs- Abigail with indignant slowness) Now let neither of you turn to face goody proctor. No one in this room is to speak one word, or raise a gesture aye or nay. (He turns towards the door, calls.) Enter!  Danforth, Act 3, Page 90  The Audience feel frustrated because all that Elizabeth has to do is tell the truth and Abigails ruthless revenge will be stopped and the truth will be brought to light but there is no way Elizabeth could know this so she does what she thinks is the right thing and tries to protect her husband. In this scene Miller uses dramatic irony very effectively. Danforth makes the trial look fair but in fact gives Elizabeth no choice  but to lie.  Danforth : Answer my question! Is your husband a lecher!  Elizabeth : (Faintly): No, sir.  Danforth : Remove her, Marshal.  Proctor : Elizabeth, tell the truth!  Danforth : She has spoken. Remove her!  Proctor : (crying out): Elizabeth, I have confessed it!  Act 3, Page 91  This point is the dramatic climax of the whole scene because it is the point where Elizabeth finally finds out what she has done, and she is distraught. Hale tries to reason with Danforth when he says, Excellency it is a natural lie to tell this shows that Hale is the voice of reason but for most of the time he is not listened to, like Proctor who spoken sense throughout both are shut out in their ways. To save her husband from accusations of witchcraft, Elizabeth must condemn him for lechery. Miller establishes that Elizabeth is an honest woman who never lies, yet at the moment in which her honesty is most critical she chooses the noble yet practical lie that she believes will defend her husband. As Hale notes, it is a natural lie for Elizabeth Proctor to tell, yet an incredibly ill timed one; Elizabeth Proctor chooses dishonesty at the precise moment that her integrity matters the most. Act 3 of The Crucible is so effective because Arthur Miller uses a wide variety of emotions for his characters and a good variety of action. One minute the scene can be rather quiet with just simple conversation and the next minute it can be very chaotic with characters hurling accusations and abuse at each other. The reason this play is so effective is because Miller uses moments of calm as well as moments of extreme action, if it was just action, action, action all the time the audience would become immune to it and the really important parts wouldnt stick in your mind as much. Act 3 is relevant to the play as a whole because it is the Act where a lot of important things happen and it is the most dramatic, with a lot of tension and anger between different characters. It is what the first two acts have been building up to and you could say it is the climax of the whole play.  When Arthur Miller wrote the play, The Crucible in 1953 the contemporary audience could relate to the play due to the media coverage that was occurring at the time. This era was concerned with the political movement of communism; the McCarthy trials. The contemporary audience saw Millers play as relevant because of the effects of mass hysteria- the destruction of the community in Salem. Miller felt that the play had relevance although he didnt write it for that.  The reason why the crucible is still so widely liked even though the witch trials are long gone is because it demonstrates the terrible effects of mass hysteria and what it can do to normally rational people.  The story reminds its readers of an ugly blemish on human history. It reminds us that man is not perfect, and that we can make mistakes. However, even with these mistakes, we can cleanse ourselves and purify ourselves by making right what is wrong.

International Marketing Plan For Allianz Marketing Essay

International Marketing Plan For Allianz Marketing Essay Allianz is an international company specializing in the provision of financial services, and the companys headquarters is in Munich, Germany. In the global business world of today, companies cannot afford to just remain domestic, as this could lead to a decline in the companys reputation and business. Serious companies have to work hard on their international presence, to ensure that their stakes in the market are maintained and increased. Founded in the year 1890, Allianz has branches in more than 70 countries and more than 180,000 employees worldwide. The company has acquired about 60 million customers to whom it provides property and casualty insurance services, health insurance, life insurance asset management and banking services. Allianz started to go international in the late 19th century when the company opened a branch office in London. Allianz now also has branches in Paris, Italy, Great Britain, Netherlands, Brazil, Spain, and USA. Allianz hopes to expand into Eastern Euro pe and establish branches either in Hungary or turkey. Since international marketing plans revolve around certain factors, the company will have to complete a thorough analysis of the countries in question, so as to determine the feasibility and viability of international services in these countries. This report will also discuss the viability of establishing branches in the Turkish or Hungarian market place. The Company is aiming to establish the organization in a global market. In order to do this an effective international marketing plan would have to be developed. Situation analysis The goal of this international marketing plan is the provision of specific directions for the companys marketing activities. Research will be carried out in various areas like segmentation, marketing, pricing strategy, targeting and positioning, promotional strategy, control and implementation, in order to achieve set goals. This marketing plan will also detail what the company can achieve with such an international marketing strategy and hoe this plan will help in realizing company objectives. When an organization has decided that it is beneficial to go international and start operations in another country, it is necessary to define company policies on international marketing and the companys objectives for creating promotional campaigns that are efficient. As long as Allianz continues to offer superior services that are efficient, then the company will be better than a domestic company. As the global market continues to grow bigger and population increase continues, the company must engage in effective international marketing, in order to acquire and maintain more clients. (An in depth analysis of Insurance Industry) Interest in Hungary and Turkey Numerous variables function within an international company such as this, which deals in a global market. These variables can influence the companys strategy either directly or indirectly. Being well implanted in various parts of the world Allianz seeks to invest other markets in Europe. Marketing strategy At Allianz, the goal of business is the acquisition of clients and maintaining these clients as customers. The companys international marketing strategy should reflect this, as the company continues to build its reputation. The strategies that would be used for this international marketing will be a push/promotional strategy and pull/selling strategy. The push/promotional strategy will use the companys trade promotion activities and sales force to create consumer demand internationally. The pull/selling strategy involves expenses on promotions for consumers and advertising in order to build up consumer demand for services SWOT analysis The sections highlighted below constitute the most relevant issues for Allianz, and the success of the company. Strengths The companys strengths include: a brand new international approach, staff experience, targeted focus and marketing prowess. Allianz would have to take advantage of these strengths in order to utilize the companys opportunities and also manage threats effectively. Possible weaknesses to the companys international campaign are basically those problems inherent in new product and financial services marketing. Allianzs Strengths also include Product differentiation Superior experience: since the Allianz team is quite experienced in marketing, the company has to capitalize on this experience and bring it to bear on the international market Popularity of the company: strong companies like Allianz tend to have a kind of cult or customer loyalty for many years, which will be brought to bear on the international scene Weaknesses Launching new products and services internationally brings disadvantages of having to build a whole new market structure Opportunities A growing international market Potential for continued improvement Vertical integration: Allianz also has the potential to integrate more services into its international presence and add more branches in various parts of the world Threats The latent competition ensures that there would be other companies who will begin to offer similar services internationally. Unforeseen economic downturn may also reduce fluid/disposable income in spite of a strong domestic economy and anticipated continuous growth. Marketing mix The company should Endeavour to employ a wide range of advertising promotions and communications in order to achieve set out international marketing goals Marketing budget The companys marketing budget must be reviewed and the marketing director would assume responsibility for the budget, excluding the budget for developing the company website. The budget for the international marketing campaign needs to be evaluated on a quarterly basis, with adjustments made to media vehicles, advert schedules, and effective frequency as required Promotion As part of international marketing promotions, there should be grand PR parties and sports events held and organized for prospective clients. Local, national and international media will also be used and sales personnel will be stationed in target market locations like shopping malls and concerts and other related events Financial projection In order to make Allianzs financial services more appealing internationally, the company will have to look towards market segmentation. In looking towards market segmentation, the company will be able to identify specific customer characteristics of interest in specific financial services. As noted on the website of the Center for Business Planning, the purpose of for segmenting a market is to allow the sales/marketing program to focus on the subset of prospects that are most likely to purchase what the company offers, and this can help to ensure the highest yield/return for sales/marketing expenditures, if done properly. (Center for Business Planning, 2009) The international marketing plan developed by Allianz must make a careful analysis of market research to lead to useful decisions regarding the nature of the market in hungary, and of the potential clients in that country. To be able to satisfy the needs of these customers, the company must identify ways to understand its internal and external situation, including the market environment, the customer and the capabilities of the company PEST Analysis Political Factors Increased service tax on premium 5% discount on corporate premium Hike in FDI limit Pricing control in general insurance Favorable regulation for rural insurance Economic Factors Increase in Gross Domestic Savings Social Factors Low insurance coverage Rise in elderly population Growth of insurance Technological Factors Automation of processes Increase in CRM solutions Internet driven information era (Insurance Industry: An Analysis) Implementation and control Allianzs international marketing efforts will be designed to launch and provide sales of goods and services. The marketing director will be in charge of tracking the various programs and changes might be made to the marketing mix if there are no appreciable results. Attention should also be given to some other factors like economic recession, extremely low sales, and the expensive nature of certain types of media that will be used for the international marketing plan, as these factors might influence the budget and marketing mix. The companys international marketing efforts will be reviewed quarterly. Differences between revenue and sales goals during the first year of operation will be the main source of comparison. Customers feedback will also be sought on marketing efforts and there will be surveys and focus groups organized to evaluate the efficacy of adverts. Conclusion Assessment of external factors can help a company to position itself within the environment in which the company operates. Although there are various macroeconomic factors that can affect a company like Allianz, the direction and strength of major industry shaping trends can be gauged by environmental factor assessment. This type of assessment may seem to pose a threat on some occasions but on the other hand, this assessment can create new opportunities. During the environmental assessment, it is vital to seek out new opportunities for business, feasible market places and other companies with which some form of cooperative arrangement can be built. In order to be successful internationally, Allianz needs to understand, anticipate and take advantage of the changes in the business environment. The international environment does have a big impact on the determination of market decisions. A large part of international marketing requires the scanning of the external environment that affec ts Allianz, so that the company can respond profitably to the trends and market requirements of the targeted market. Allianz hopes to expand into Eastern Europe and establish branches either in Hungary or turkey. Due to Global currency issues and the effects of previous economic recessions which have created problems for the company and the services it renders, I believe that Hungary will be a more viable location for the company to invest internationally, as this country is more open to foreign investment. Industries in this country are also expanding and this represents more opportunity for the companys financial services. The firm has also been advised to take a long term view. This is a good strategy for the company, as most emerging markets are long term based, to guard against the negative effects of economic downturns

Media Essays Newspaper Circulation Distribute

Media Essays Newspaper Circulation Distribute Newspaper Circulation Distribute Without doubt, the newspaper is the oldest form of communication. Newspapers are almost as old as the printing press itself. Britains press can trace its history back more than 300 years. A newspaper is a Publication containing news and information and advertising, usually printed on low-cost paper called Newsprint. It may be general or special interest, most often published daily or weekly. A newspaper is one of the most remarkable products of modern society. To gather news from five continents; to print and distribute it so fast that what happens at dawn in India may be read before breakfast in England; to perform the feat afresh every twenty-four hours; and to sell the product for less than the price of a box of matchesthis, were it not so familiar, would be recognised as an astonishing achievement.- From the report of the Royal Commission on the Press ( 1947- 1949). Most nations have at least one newspaper that circulates throughout the whole country: a national newspaper, as contrasted with a local newspaper serving a city or region. National papers are a mixture of national reputation, geographic reach and breadth of content. In the United Kingdom, newspapers can be classified by distribution as local or national and by page size as tabloids and broadsheets. The principal newspapers of England are all nationals edited in London. Wales and Northern Ireland are also dominated by the London-based press; in Scotland, although the London-based press is widely available and widely read, two Scottish newspapers can claim quasi-national status: The Scotsman (based in Edinburgh) and the Glasgow Herald. Because of the small geographical area of the UK, and the good travel infrastructure, there are many national newspapers the main national papers are morning newspapers UK nationals newspapers can be grouped into 10 dailies and 12 Sundays, generally grouped into three, rather historical, groups mass market tabloids, or red-tops (eg The Sun), middle-market tabloids (eg the Daily Mail), and quality broadsheets (eg The Times). Most UK newspapers are now tabloid-sized. The provincial press (regional and local) contains mainly local news. There are 21 provincial newspapers still published which were founded before 1776. Berrows Worcester Journal (around 1690) and the Lincoln, Rutland and Stamford Mercury (around 1695) are the oldest. These pre-date the surviving national papers, the Times (1785) and the Observer(1791). There are about 1500 regional newspapers in the UK By 1945 the national newspapers sold almost twice as many copies as the provincials (regional papers). In 1947 several provincial papers rivalled that of Fleet Street in London. Fleet Street in London had been the centre of the British print industry almost since its origins in the 15th Century; and throughout the 20th Century the street and its newspapers had become dominated by charismatic proprietors and increasingly powerful unions. Sales continued to rise among all types of newspaper until the early 1950’s, despite post-war restrictions on paper; papers could make good profits from the big demand for advertising space. Total sales of all national daily newspapers reaches all-time peak of 17 million copies per day, in 1950. 1957 was the peak year for total national sales, before the competition from ITV (Independent Television) advertising began to have a strong effect. Overall circulation growth, from the 1940s to the 1960s The next 35 years saw a drop of one-third in sales. Total newspaper sales slumped between 1950 and 2000, a trend that was especially marked on Sundays. The 1951 average daily sales were 16.62 million copies for the national morning press, 30.59 million for the national Sunday press, 2.94 million for the provincial morning, and 6.84 million for the provincial evening. The corresponding figures for 1994 were 13.58 million, 15.84 million, 1.88 million, and 4.50 million (Seymore-Ure). Seymore-Ure pointed out that the number of provincial morning papers fell between 1945 and 1995 from 29 to 18, with most closures happening in the 1960s. The number of provincial evening papers, by contrast, remained stable, with 76 titles in 1945 and 72 in 1994. (This apparent stability, however, masks the fact that there were 23 new launches during that period offset by 27 closures.) The following tables show the circulation of national newspapers in 1961, 1966, 1975, 1980 and 1984 The economic framework of the British press changed dramatically between 1980 and 2000. As in many other developed nations, in Britain the most salient qualities of the presss economic framework are concentrated, international, and cross-media ownership patterns and the increased intensity of economic competition that these factors entail. In addition, newspaper finances are organized on what Independent editor Simon Kelner calls an uneconomic basis, largely because of circulation wars. Finally, all newspapers, but particularly the broadsheets, heavily depend on advertising revenues. In 1980, the industry appeared to be in terminal crisis, and many newspapers appeared unlikely to yield profits in the near future. As of the early 2000s, this was no longer true because newspaper economics were transformed during the 1980s. Fleet Street was traditionally the home of the British press up until the 1980s. Over the years, Fleet Street had acquired a reputation for poor labour relations and had a history of industrial disputes. Presses were antiquated, resulting in the loss of many newspaper runs. Between 1983 and 1985, for example, there were 60 plate breaks at The Sun’s headquarters in Bouverie Street, where one press had been in use since 1936. For most of the 20th century, Fleet Street had been a microcosm of all that was worst about British industry: pusillanimous management, pig-headed unions, crazy restrictive practices, endless strikes and industrial disruption, and archaic technology. In 1986 Rupert Murdoch secretly moved his newspaper business overnight to a fortress-like plant in Wapping, east London, sparking a bitter and doomed year-long strike by printers which revolutionised labour relations as well as the newspaper industry. the newspaper industry has been transformed in the last 50 years, most notably since the Wapping revolution in 1986. Nevertheless the phrase Fleet Street is still used to refer to the British national press at large. Even though the last major British news office, Reuters, left in 2005, the name Fleet Street has continued to serve as a shorthand term for the British national press. The growths of advertising and changes in production have enabled papers to expand enormously in size and to publish in colour. Competition has forced closures but new titles have taken their places and there are roughly the same numbers of titles available now as there were in 1945. (Incidentally, there are also roughly the same numbers of owners). Seymore-Ure pointed out that the number of provincial morning papers fell between 1945 and 1995 from 29 to 18, with most closures happening in the 1960s. The number of provincial evening papers, by contrast, remained stable, with 76 titles in 1945 and 72 in 1994. (This apparent stability, however, masks the fact that there were 23 new launches during that period offset by 27 closures.) Trends in national and local newspaper circulation/distribution for the years 1980 to 2002 is shown in Figure 3.1. The long-term trend in the overall volume (circulation and distribution) of newspapers is downwardsTrends in national and local newspaper circulation/distribution over the last 26 years are summarized in Figure 4.1. The total circulation of national newspapers has shown a slow decline and, within the total, the circulation of Sunday newspapers has declined more rapidly than that of daily newspapers. The newspaper industry survived competition from 20th-century technologies, especially radio and television, but 21st-century developments on the Internet are posing major threats. The survival of the nationals is remarkable in view of the greater choice of alternative media, especially television / video / DVD and the Internet. It shows how they have been able to adapt to changing trends and technology to maintain appeal, both form advertisers and the public. Newspapers are now going online as well with their own websites and with the ever increasing pressure to reduce waste in the UK and paper and ink cost rising it will not be far off when all newspapers will become electronic only using the internet and e-paper as ways to publish. This rise in costs made one UK media group to publish the UK first online only recognized local newspaper. It was the Southport Reporter and it went online fully in 2000 as an online only publication from day one. This type of local newspaper could spell the move for all local newspapers in the UK to publish only on the internet. Also in the perceived gap left by local newspapers, many of which have closed district offices in smaller towns, local news websites are emerging in the form of webforums and blog sites Newspapers are big business and many national and local dailies and Sunday titles now have websites to support their paper offering the latest news and headlines online. The internet is a great place to keep up to date with your favourite newspaper whether tabloid or broadsheet and as well as reading the latest news you can also enter competitions, take part in discussions and read the classifieds online. A relatively recent phenomenon in the newspaper industry has been the free morning papers. Free weekly papers are fairly common, supported by advertising. The United Kingdom possesses one of the most universally respected and widely read national presses. The history of newspapers in the UK is a fascinating story and it is impossible to find comparable sizes with the newspaper press in my country, Cyprus. The media in Cyprus functions freely and independently without intervention or control by any state authority. Freedom of the press is enshrined in the Republics constitution. There are no media ownership restrictions in relation to the print media. Currently there is a relatively developed press with dailies, weeklies and periodicals of varying frequency, expressing a broad spectrum of ideologies and covering a wide variety of subjects Since the first newspaper was published in 1878, more than 400 newspapers and periodicals have been published mainly in Greek, but also in Turkish, Armenian and English, for (and by) the respective communities and minorities. The development the Cypriot media has shown great progress, with all newspapers having switched to computerisation, and adopting up-to-date printing techniques. However, the small size of the population defines some of the barriers imposed on all the aspects of organisational structure and outcomes of the press. Since the amendment of the 1989 Press Law makes the accessibility to information on newspaper circulation non–obligatory by the distribution agencies, no official data is available on circulation. Some basic data for press in UK and Cyprus are shown in the table below.