How to use marketing mix buile Chiang Rai province as a destination Dissertation

How to use marketing mix buile Chiang Rai province as a destination during winter season - Dissertation ExampleThis report highlights on the areas such(prenominal) as the marketing mix which can be adopted to make this place as a favorite tourist destination. The report excessively highlights the way by which a tourist spot such as Chiang Rai can be developed. Another alpha aspect of the research paper is that it pull up stakes show how segmentation in tourism can be achieved. The key findings of the project are how marketing mix influences the decision of a tourist. The other important findings are the data which shows the number of visitors coming to Thailand in a calendar year and also the expected number of turnouts in the years to come. Table of content Table of Contents 3 Introduction 4 Literature Review 5 Research Question 10 Research Methodology 13 determination 15 Reference 16 Bibliography 18 Appendix 1 19 Appendix 2 21 Introduction Siam was the name during 1940 to what we today know as Thailand. The region of Thailand resides in the heart of South East Asia. The country comprises of brilliant arts, green islands, an exciting nightlife and a tradition of openness towards the visitors. The nation is known to legion(predicate) as the home of some delicious cuisines, wonderful silks and some of the magnificent temples. These factors portray the great culture of the country. It has never been occupied by the European powers, peradventure the only country in south- East Asia to have escaped it. The structure and geography of the country is that it is divided into 4 natural regions the mountains and forests of the north the vast sift fields in the central plains the farm lands of the northern plateau and Tropical Island in the southern peninsula. Politically Thailand is again divided in 77 provinces such as Ang Thong, Mae Hong Son and Lop Buri, Chiang Mai and Chiang Rai among others. While the capital of Thailand namely Bangkok is not a provincial a rea but it is referred as a finical administrative area (Central Intelligence Agency, n.d.). All the provinces are governed by a regulator who is appointed by the ministry of external affairs. The only contrary factor is that the Governor of Bangkok is chosen by its people through voting (Unescap, n.d.). A number of countries in Asia believe that tourism plays an important role in the sparing and social development of a country. It generates foreign exchange earnings, employment and also assists in other factors. Tourism plays a major part in the frugality of Thailand, contributing around 7% of the total GDP. Every year Thailand is visited by around 14 one million million visitors. The visitors come from different parts of the world (The Irrawaddy, 2010). The tenability for this massive tourism development of the country is mainly due to the stable political situation and the availability of air transportation in Bangkok which serves as the gateway to this international venue. Industries like hotel and retail gets immensely benefited by the tourism industry. The Tourism Authority of Thailand has launched various programs to promote the tourism sector in their country as well as internationally with their catchy slogans like Unseen Thailand and Amazing Thailand. According to them there were nearly 19.09 million tourists who visited Thailand in 2011 which also core 19.8% growth as compared to the previous year. The tourism revenue generated around $23.08 million, which was the highest ever tourism revenue in a same calendar year. The tourists were mainly from Malaysia which accounts 2.47 million followed by China (1.76

Reflection of your leadership style Essay Example | Topics and Well Written Essays - 750 words

Reflection of your leadership style - Essay ExampleWith this counterfeit of leadership, I am not interested in power, excess money or selfish prestige. I am guided equally by my heart and mind. I lead a multitude with zeal of passion and compassion as I think greatly while engaging my mind (George, Peter, Andrew, &Diana 2-3). Authentic leaders lead with purpose, meanings and values giving them with a very tight sense of people relationship. This makes people follow them as they can be relied upon, they are strong and quite consistent. An authentic leader will never bend their beliefs for the sake of another persons interest furthermore, they will never compromise every situation or case for anything. I believe that fair a leader takes a lifetime thus I am dedicated to face-to-face growth and learning. Relation to the course content The course content has enabled me realize the pretend of leadership characteristic that I exhibit. This is because I get lifted myself to the dres s that I am able to interact with the people and pick out of our interaction the pieces which will make a lot of sense to me. I enlarge my own model in the community by finding a group which belives in the same things that I do believe in. through becoming self directed and independence of mind, I am able to stay consistent with my personality and my values. This has gone to the extent that when O try paying anxiety to what everyone else wants me to be, I develop a feeling like my head is spinning in my shoulders and my feet wanting to from under me. I therefore find myself in a situation where I am comfortable always standing alone and this has developed to be one of my strengths. The leadership style is one which enables an individual form relationship building skills hence ability to work with various people in different environments or situations. I highly appreciate the fact that this form of leadership skill has enabled me be in the position where I am able to embrace my wea knesses and use my strength (George, Peter, Andrew, &Diana 5). The only setback is the peoples complaint that I intimidate then given they are not confident with their abilities. I make decisions fast and move as fast hence get disgust when other people cannot make decisions faster. This impatience has been polished by me paying attention to people and their feelings hence making them feel they have been heard and therefore fully engaged. Strengths and weaknesses Form the studies I have come to realize that my strengths are vast. They start from my ability to listen to others compassionately and assist people as they wish. I am also quite patient when it comes to listening to a group and acting upon their grievances even before I act on my own. I have also come to learn that one must not only be born a leader to be one, you can as sound endure for some time and become a very great leader (George, Peter, Andrew, &Diana 6-7). The weaknesses than I need to rectify are not much plainl y a few. That is the ability to bring people from diverse backgrounds together and make them believe in the same shared thoughts. It is worth noting that leadership is in us, whether in business, government or a volunteer organization, whatever we need to work on is the ability to understanding ourselves and discovers where we can use our leadership gift to administer others. In doing so we will adequately discover ourselves and the purpose of our

Visual analysis Essay Example | Topics and Well Written Essays - 750 words - 4

Visual analysis - Essay ExampleThe first artwork that will be analyzed is the artwork presented by Emily Dunlap. Emily Dunlap created this stupefying piece of artwork using several materials. This piece of artwork dated 2012 bears the title Until you come back. Some of the materials used to create this piece implicate an oil bar, cotton thread and netvas. The end product of the artwork was a portrayal of sunflowers, a terra cotta pot, a watering can and Miracle Gro. This artwork measures 6 inches by 9 inches. The texture of these artworks seems rather rough from the use of canvas and cotton thread.The bright illustration and amusing presentation of this artwork creates an appealing visual limning of art (Leeuwen and Jewitt 129). This drawing also incorporates an interest in exploring the human perceptions of the environment through portraying real art. In fact, this piece of artwork by Dunlap can be depicted like a mirror that viewers can use to identify a creative expression of the landscape. The brief detail in the artwork easily captures the view of individuals. Until you come back is composed of a portrayal of sunflowers that unify the composition of the artwork.This artwork can be compared to the collections by sohomon Sol LeWitt who was a renowned American artist. LeWitt had significantly specialized in painting, photography, drawing and print making (Leeuwen and Jewitt 200). The simplicity in the drawings from these artists is quite evident. Their artworks can be define as playful, random and curvilinear. This is because LeWitt used graphite and crayon in several scribble artworks. In the same case, Dunlap experimented on a contemporary technique in fine art that involved the use of cotton thread in the artwork Until you come back. This asserts that both artists have something in common in the field of art.In this part, I picked the Cairn Copy artwork presented by Daina

Performance Appraisal Paper Essay Example | Topics and Well Written Essays - 2000 words

Performance Appraisal Paper - Essay ExampleThe thesis statement of the modern reflective paper is to evaluate how the various aspects of human beings resource management and planning work together to perform that primary function.The contemporary issues in human resource planning and development are very much different from what it used to be two or three decades back. With so many firms go into the global market, the major objective of HR is the management of cultural diversity as well as ethics of various nations where the firm is seeking business. With the climax of new technology too, new issues have arsed in the field of HR planning. For instance, information needs to be communicated inwardly a nation or within an organisation. Apart from this, workplace diversity continues to be a major concern for HR managers. In this arena, the primary function of managers is to ensure that no discrimination is through in promoting, hiring or termination procedures and practices (Brewste r, et al., 1996). However, each of these challenges are also opportunities for improving the overall monitoring of performance, safety and health issues as well as dollar volume management.Globalization has seen a tremendous growth with technological advances. As the cost effectiveness of business is increasing, more and more companies are going global. Thus, new roles of eyesight international employees have been added to HR management. The HR managers are realizing that with different religions, races and cultures, work motivation is also changing. As a result, the overall hiring and recruitment process has seen a dramatic change. Today, hiring process does not confide to a persons functional capabilities but also his/her capability to work in a various environment. With the equal Opportunity (EEO) as well as affirmative action plan, the firing and hiring policy has become more controlled as

Describe and critically assess the main challenges faced by trade Essay

Describe and critically assess the main challenges faced by trade unions in Britain today - adjudicate ExampleThe problems began in 1980s following the entrance of Thatcher into the helm of Britain politics in 1979 and have extended beyond 1990s due to unavoidable social, scotch and political changes that altered the labour market in the get together Kingdom. Social, economic and political changes in Britain have interfered with the bargaining power of trade unions to champion for recrudesce pay, improved working conditions and obstruct alteration of existing pro-employee laws and regulations that protected the employees from unfair treatments of their employers (Heery 2002).Trade Unions in Britain have increased their efforts to increase it members of to trade unions but it proves a hard nut to crack. This is because the collective bargaining and the union power have been paralyzed. With the current membership decline among the unions, several questions have been raised concern ing the impact of unions in the workplace.The main challenges faced by trade unions in Britain todayThe first challenge facing the trade unions in Britain is declining membership. According to Achur (2009), report from the Department for vocation Innovation and skills revealed that the number of trade union members who were employed fell by 2.3 percent to 7.1 million members in 2008. Furthermore, there was a further decline of wholeness hundred and sixty five thousand members in 2009. Reducing number of trade union members is disturbing because sustainability of trade unions in future is threatened. Reduction of membership is attributed to changes in various human resources and management practices of many organisations in the United Kingdom. Changes in human resources and management policies introduced practices such as team working, team briefings, timbre circles and different profit sharing schemes. The new practices increased the levels commitment of all employees to their o rganisation. These organisations practices have paralyzed trade unions activities because it has made some of the members to withdraw from them. Therefore, trade unions ar losing their bargaining power against employers and their influence among the workers is diminishing significantly (Kochan and Lansbury 1997). The second challenge facing the trade unions in Britain is political interference. When Margaret Thatcher became Prime Minister in 1979, there were over thirteen million members of the trade union. At that time, trade unions influenced every from work related matters to politics. Thatcher was not happy about it and she chose to weaken them through reforms chthonic the tinder-dry Norman Tebbit. The powerful and militant Trotskyite union leaders were stripped off power and the power was handed over to ordinary members of the union. The Lawson secondary picketing and arrive at ballots were also changed. As a result, the structure of the trade unions were significantly weake ned (Opinion 2011). Since Thatchers time, labour laws in Britain have changed. Changes in labour laws have neer been friendly to the trade unions. Trade unions have experienced weakening support from the government as politics change. The conservative government also in the United Kingdom enacted policies and legislations that weakened the trade unions. This is evident when conservative government gave management of the organisations authority over the employees through change of labour laws (Waddington 2003). Therefore, the level and capacity

Management Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Management - Research Paper ExampleIn a clinical tidy sumting, the scientific governance approach remains founded on the idea of planning of job to attain effectiveness, consistency, specialization, and generalization. The Bureaucratic approach sees the clinic as section of a wider community organise in structure as one unit. Aims at bringing different units under one roof. Administrative theory emphasizes on the management goals and their achievement in a clinic (Ziegenfuss, 2007). Neoclassical theory stresses on a persons or team trend and human associations in assessing appearput. It explains how clinic faculty coordinates to bring out the desired results in an organization. The modern theory consists of three approaches, the systems approach, the socio-technical, and the contingency or situational approach. The systems approach considers the clinic like a system made up of a set of connected dependent branches. Socio-technical approach recognizes the clinic as made up of soc ial scheme, technical scheme and its surrounding. This ensures effective mixing with the surrounding to produce the desired results in a clinic. The contingency approach considers a clinic like institutional scheme connected to the surrounding and that various surroundings need varying institutional associations for good functioning of the clinic (Ziegenfuss, 2007). ... Mintzbergs grouping recognizes (Kelly, 2012) Interpersonal role Informational role Decisional role Interpersonal role In this category, there are three types of interpersonal roles, which allow in a. Figurehead all managers, however, mainly senior managers, remain figure leaders since they participate in figurative and official functions like greeting guests and making dialogues at institutional occasions. The challenge that could remain incurred in this situation is communication barrier and the timing of the communication to suit your audience and make them comfortable. b. Liaison it entails official and easy wi thin and without contacts the challenge that could prevail here is the ability to maintain all the contacts and be able to reach them evenly. c. Influencer comprises of tasks intrinsic in the directing activity, the function of which is to further and head. The challenge that may prevail here is lack of enough knowledge and expertise to be able to deal with all the team members in the organization as advantageously as keep them motivated and ready to work. Informational role The informational roles of a manager comprise of the following Monitor- The manager has to view and follow the conflate of information and the progress of the staff to ensure that they all conform to the set instructions and act to directives accordingly. The challenges the managers can encounter here are the other staff viewing them as dictators and completely following up their affairs and thus develop hatred towards them. This will affect the performance of the subordinate workers as well as that of the ma nagers hence leading to low output. Disseminator- the managers have the role of spreading information to their subordinates when necessary to

Operations and Project Management Essay Example for Free

Operations and Project Management EssayIf we consider the operational forge of all organization for example a manufacturing industry, we find that most of such organizations use a bureaucracy structure. Tasks atomic number 18 divided in harmony to various departments. To complement these various departments and make work flexible, most organizations adapt a teamwork system which makes workers more effective in their duties as Styhre,2000, states. This arrange of duties determines what depart work best within the department area of control. Such an organization therefore essential be spearheaded by an established board of directors. This team mustiness have a vision for growth and direction of the entire organization. They are liable to the final decision making with regard to any proposals made by various departmental heads. Next the operations management team must be quick to gather or set goals and implement ideas working efficiently and making the most of available r esources and opportunities. According to Hill,2000, they must be able to consistently evaluate the growth and diversity of resources and likewise any other managerial concerns of the organization.They must manage and interpret that the process of production runs efficiently and also determine whether the product is able to satisfy the current market. Hill further adds that, they must ensure also that the company is running profitably. The administration department is to administer and ensure that all the departments are running smoothly. The human resources department oversees the plight of the employees and their family relationship with the employer.They visualize and implement any proposals, ideas, concerns, criticisms from the employees and adapt ways to keep the employees focused on the companys objectives and stick out on employees yearly evaluation dodge and remuneration. They are supposed to consistently look for ways to complement and motivate them in order to retain em ployees. The financial department works supportively with the accounts to present data including Local Purchase Orders. The logistics team must be able to properly evaluate minimal operating costs e. g. arket supply, raw materials and availability of cheap wear out etc.They are to ensure the operational data and costs are rationalized including manufacturing and environmental costs. Procurement of materials, supplies and equipment, is also a duty vested on the logistics team. There is also the marketing department whose main function is to create or re-establish business opportunities and explore new markets for the finished goods in the case of manufacturing organizations or marketing of operate for the service oriented firms.Another important component is the project management team which is supposed to propose new projects as well as plan for new ones and also implement the existing ones(Dilworth 2000). They must understand the demand of the market and how well they serve the corporate objective. In a manufacturing firm the chain of supply to the customer is the most crucial process. The production department ensures that the manufactured goods are of quality and are up to standard.Thorough attention is required oddly to the products quality, cost and delivery because end product is of value than the raw material. Of equal importance is the customer service department whose role is to make sure that customers are satisfied with the services being rendered and how the same can be improved. Its significance derives from the fact that the customer is the pillar of any organization because they provide the market for the goods and services being traded and without whom there wouldnt be continuity of any organization.Communication amongst all departmental heads is a crucial necessity for the successful operation of any organization and can only be accomplished by an information/IT analysis team. It ensures fast execution of duties. Throughout the organizatio n, coordination and effective cooperation will make this process effective. The maintenance department maintains the companys assets and also ensures that all repair work is done on time. These are some of the various departments and how they function to ensure effectiveness of the organization.